Worksheetschapter 6 industrial marketing
Total questions: 13
Worksheet time: 7mins
Below is details variables for macro segmentation except:
industry
Purchasing process
Location
demand
It represents a group of people who are similar in their needs, perceptions, and interests as well as in their expectations of businesses or marketers.
Target Product
Item and Selection
Target Market
Market Segmentation
The following, EXCEPT, are the reasons for market segmentation.
Effortless business operations
Retain more customers
Gain share of the market segment
Enhanced profits of business
It is the first step in identifying a target market when the overall group is divided into two or more groups, each of which shares some traits.
Market Segmentation
Psychological Segmentation
Behavioral Segmentation
Undifferentiated Segmentation
focuses on satisfying the needs and wants of a single customer.
macro segmentation
micro segmentation
individual marketing
positioning
below is all details regarding bases of segmentation except
demographic
geographic
behavioural
general
BELOW ARE ALL REQUIREMENTS FOR EFFECTIVE SEGMENTATION EXCEPT
ACCESSIBLE
HOMOGENOUS
MEASURABLE
ACTIONABLE
is the process of dividing markets and customer pools into small, actionable groups with common characteristics. That means segmentation according to individual characteristics of buyers involved in the purchasing decision.
macro segmentation
micro segmentation
segmentation
targeting
all below is variables of micro segmentation except:
purchase situation
organizational
individual
centralize and decentralize
Market segmentation:
Divides customers into sub groups
Is a method of promotion
Is a qualitative form of market research
Transports products to customers
The particular market segment at which a business aims its products is known as the:
Target Market
Unique Selling Point
Main Market
Market Leader
Which of the following is an advantage of using market segmentation?
It allows a business to charge higher prices
It lets a business invest more in plant and machinery
It saves business money by avoiding the need for TV advertising
It allows a business to target its promotional strategy more effectively.
