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WorksheetsTourism Marketing
Total questions: 42
Worksheet time: 14mins
How many notes are there in the definition of Philip Kolter about marketing?
4
5
7
8
What are three distinct stages in evolution of marketing?
Production, sale, marketing
Production, promotion, marketing
Sale, promotion, marketing
Promotion, selling, marketing
Marketing focuses on sellers' needs. True or false?
True
False
Selling is a short-term plan. True or false?
True
False
What are differences between approach of marketing and selling?
There is no differences
Marketing has customer-oriented approach, selling has seller-oriented approach
Marketing has product-oriented approach, selling has customer-oriented approach
Marketing has customer-oriented approach, selling has product-oriented approach
How many principles which help tourism organizations apply consumer-driven market philosophy are there?
4
5
6
7
What is not feature of tourism products?
Intangible experience
Can be stored
Be highly perishable
Unstable demand
"Require innovative methods of thinking and planning" is one of 3 characteristics of tourism marketing. True or false?
True
False
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, and Threats
Strengths, Weaknesses,, Opponents, and Threats
Strengths, Weaknesses, Opponents, and Targets
Strengths, Weaknesses, Opportunities, and Targets
How many issues which are addressed in marketing plan are there?
4
5
6
7
The tourism products cannot be stored.
True
False
The demand in tourism is ______
A. elastic and seasonal
B. diverse and elastic
C. elastic and diverse
D. seasonal and varied
The situation analysis (step 2 of marketing planning) consists of these elements, except:
A. background
B. threats
C. marketing budget
D. forecast
What is the main focus of selling?
Focus on the sellers
Focus on the customers
Focus on the products
Focus on the profits
“Marketing gains profits through the number of products sold”
True
False
What benefits that a consumer-oriented market philosophy can bring to the enterprise?
Time and money
Better products and quality
Qualified employees
Positive image and reputation
What are three distinct stages in the evolution of marketing?
Production, sale, marketing
Production, promotion, marketing
Sale, promotion, marketing
Promotion, selling, marketing
________________ focus on production capacity, quality and cost controls, finance for increasing production and maintaining the efficiency of profitability.
Sales orientation
Product orientation
Production orientation
Marketing orientation
Some of the problems faced by the tourism industry for the purposes of marketing are there because of its own lack of efforts in the area.
True
False
Which of the following factors SHOULD NOT be considered when the criticism of its application in tourism marketing?
Consumerism
Social responsibility
Ethnic
Emotion
Marketing is a …… with the overriding value that the decision-making process of any organization has to be led by the consumers’ needs, the marketplace and the company’s assets and resources.
Philosophy
Organization structure
Innovative methods
Combination
The tourist buys the experience and owns the product.
True
False
Which of the following statement is incorret?
Visitors referred to as all travellers
Tourists are those who stay overnight
Same-day Visitors, arrive and depart on the same day
Excursionists are those who stay overnight
______________ involves visitors who travel and stay in countries other than that of their normal place of residence.
International tourism
Domestic tourism
What are three distinct stages in evolution of marketing?
Production, sale, marketing
Production, promotion, marketing
Sale, promotion, marketing
Promotion, selling, marketing
Marketing focuses on sellers' needs. True or false?
True
False
Selling is a short-term plan. True or false?
True
False
What are differences between approach of marketing and selling?
There is no differences
Marketing has customer-oriented approach, selling has seller-oriented approach
Marketing has product-oriented approach, selling has customer-oriented approach
Marketing has customer-oriented approach, selling has product-oriented approach
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, and Threats
Strengths, Weaknesses,, Opponents, and Threats
Strengths, Weaknesses, Opponents, and Targets
Strengths, Weaknesses, Opportunities, and Targets
A bundle product pricing is ...
When two or more aspects of product or service are priced as one
Provide details of what was agreed upon between two or more parties
_________ is a process of buying and selling activities, or commercial transaction through electronic platform such as Internet and mobile applications.
Delivery apps
New media
e-commerce
Old media
___________ includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing, sponsorship, etc.
Price
Marketing
Promotion
Process
Quantity of payment or compensation given by one party to another in return for goods and services.
Revenue
Price
Sales
Profit Margin
Different markets have different level of price sensitivity. Hence, a one-price-fits all market would not be recommended.
Pricing in different markets
Nature of the market and demand
Price elasticity Demand
Break-even point
Is the level of income that is desired by the company.
Fixed Costs
Variable Costs
Profit Margin
Revenue
Establishing a positive brand image leads to high awareness and perception of quality.
(a)
In highly price sensitive markets, companies try to win customers by setting a low price than that of the (a) .
A company may be experiencing a deep crisis in which the most basic reason for its marketing efforts is merely to survive.
(a)
Is a systematic approach to matching demand for services with an appropriate supply in order to maximize revenues
(a)
This strategy plays on the psychology of the customers. The customer defines the perceived value of the product.
(a)
What is the name of our lesson?
(a)
Complete name of ma'am Sam.
(a)
