Polite behavior; good manners

The customer's preference for a business; usually expressed in regular purchases from the business

Promotion for a business provided by customers who tell others of their satisfaction with the business

All the opportunituies that business have to connect with customers and reinforce their brand value

The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs).

Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems.

Focused on customer needs and wants

Loyalty to a particular business

The people (i.e. employees) who work cooperatively together to achieve business goals.

All the activities a business engage in to interact with its customers.

Activities and beefits providedby a business to its customers to create goodwill and customer satisfaction.