WorksheetsIdentifying a Target Market - Summative
Total questions: 10
Worksheet time: 15mins
What term is associated with customers or businesses being grouped based on commonly shared characteristics?
Buying patterns
Demographics
Market segments
Market mix
Which segment factor do marketers use when identifying a market based on occupation and whether people own or rent?
Psychographics
Demographics
Geographics
Buying patterns
Observe the image. What are the customer profiles?
Doug is single, 25 years of age with annual income of $300,000. He owns a condominium in the city, is very spontaneous and loves to travel abroad. Which market should target Doug as a customer?
Honda car dealer
Nike
a Jewler
Travel agent
Which group of people are considered those who are limited and most likely to buy a product or service?
Niche market
Target market
Mass market
Segmented market segment
Why does the segmented market segment benefit larger businesses?
Because they are able to start selling an established brand
Because they focus on customer customization
Because they have more resources to work with
Because it has the potential to grow
ABC Health store initially only sold healthy soft drinks. After the owner of the store started a new marketing campaign on social media the business took off and now he also sells smoothies at the ABC Health store. Which market segment characterizes the business?
Niche market
Diversified market
Multi-sided market
Segmented market
What should an entrepreneur do first to create a customer profile?
Locate a target audience
Determine common customer behaviors
Identify similar customer demograhics
Gather and analyze customer information
When a marketer focuses on groups such as elderly people and vegans, which segment is being chosen?
Target market
Diversified market
Niche' market
Mass market
Why is it important to match customers' needs and wants to products or services?
