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CBME001 LONG EXAM REVIEW

Total questions: 40

Worksheet time: 21mins

Name
Class
Date
1.

It is a business strategy designed to learn more about customers’ wants, needs, and behaviours in order to build customer relationships and loyalty, and ultimately enhance revenue and profits.

a)

Market Place Evaluation

b)

Customer Relation Management

c)

Customer Relationship Management

d)

Customer-Contact Behavior And Skills

2.

A physical product that you can see, touch, or possibly consume.

a)

Good

b)

Service

c)

Durable Good

d)

Non-Durable Good

3.

Goods that are perishable that last for less than 3 years.

a)

Durable good

b)

Non-durable good

c)

Good

d)

Service

4.

It is an interaction between the customer and the service provider.

a)

Service Management

b)

Moments Of Truth

c)

Service Encounter

d)

Service Provider

5.

It is a clearly defined set of tangible and intangible features that the customer recognizes, pays for, uses, or experiences.

a)

Customer Reward Package

b)

Peripheral Good/Service

c)

Variant

d)

Customer Benefit Packages

6.

It is a sequence of activities that is intended to create a certain result.

a)

Business

b)

Sustainability

c)

Process

d)

Analytics

7.

All of the following are the roles of Operating Managers except:

a)

Forecasting

b)

Purchasing

c)

Scheduling

d)

All Of The Above

8.

It refers to physical products with embedded sensors that are connected to the internet.

a)

Technology

b)

Internet Of Things

c)

Technology Of Things

d)

Soft Technology

9.

Equipment and devices that performs a variety of tasks in the creation and delivery of goods and services.

a)

Internet Of Things

b)

Soft Technology

c)

Hard Technology

d)

Technology

10.

Provides the ability to integrate all parts of the value chain through better management of data and information.

a)

Information

Overload

b)

Information Technology

c)

Soft Technology

d)

Value Chain

11.

It involves manipulation of matter on atomic, molecular, and supramolecular scales, thus bringing with it super-precision manufacturing.

a)

Nanotechnology

b)

Scientific Technology

c)

Molecular Technology

d)

Manufacturing

12.

It is a measure of the contribution margin (revenue minus variable costs) required to deliver a good or service as the business grows and volumes increase.

a)

Low Scalability

b)

High Scalability

c)

Scalability

13.

A unique route through a service system.

a)

Pathway

b)

Roadway

c)

Bridge

d)

Lightway

14.

It produces a wide variety of goods and services that are often in small quantities.

a)

Projects

b)

Job Shop Processes

c)

Standardized

d)

Flow Shop Processes

15.

Assemble-to-order of goods or services.

a)

Custom

b)

Option

c)

Standardized

d)

Process

16.

Make-to-stock of goods and services which the customers has no options.

a)

Custom

b)

Standard

c)

Option

d)

All Of The Above

17.

It describes the sequence of all process activities and task necessary to create and deliver a desired output or outcome.

a)

Process

b)

Process Map

c)

Map

d)

Process Boundary

18.

The work activity that effectively limits the throughput of the entire process.

a)

Utilization

b)

Productivity

c)

Resources

d)

Bottleneck

19.

A customer can determine prior to purchasing the goods and or services.

a)

Good Attributes

b)

Credence Attributes

c)

Experience Attributes

d)

Search Attributes

20.

Any aspects of a good or service that the customer must believe in but

cannot personally evaluate even after purchase and consumption.

a)

Good Attributes

b)

Credence Attributes

c)

Experience Attributes

d)

Search Attributes

21.

These can be discerned only after purchase or during

consumption or use.

a)

Good Attributes

b)

Credence Attributes

c)

Experience Attributes

d)

Search Attributes

22.

A plan on how to achieve organization's major goals.

a)

Strategy

b)

Goal Planning

c)

Operation Strategy

d)

Value Chain

23.

Ethics of human ideals to protect the planet and its people

for the well-being of future generations.

a)

Mental Sustainability

b)

Environmental Sustainability

c)

Social Sustainability

d)

Economic Sustainability

24.

A model that describes the alignment of process choice with the characteristics of the manufactured good.

a)

Service-Process Matrix

b)

Service-Positioning Matrix

c)

Product-Process Matrix

d)

Product-Positioning Matrix

25.

It is a growth strategy that involves selling your existing products or services to a new group of customers.

a)

Market Evaluation

b)

Research Development

c)

Market Development

d)

Process Design

26.

It is a research of a marketplace aimed at determining whether a new company can perform well and succeed in a new business environment

a)

Customer Benefit Package

b)

Market Place Evaluation

c)

Service Evaluation

d)

Market Development

27.

It is defined as the arrangement of equipment and other amenities in a facility.

a)

Service Process Design

b)

Facility Location

c)

Facility Layout

d)

Customer Benefit Package

28.

It is a place where the facility will be set up for producing goods or services.

a)

Service Process Design

b)

Facility Location

c)

Facility Layout

d)

Customer Benefit Package

29.

An activity of planning and organizing a business’s resources in order to directly and indirectly, improve the employee’s experience the customer’s experience.

a)

Service Process And Job Design

b)

Service Design and Job Process

c)

Job Process

d)

Service Design

30.

Involves encouraging and authorizing customer service representatives to make decisions that can ultimately benefit both the customer and the company.

Note: Answer all in small letter.

(a)  

31.

It is present in a work environment where there is appropriate acknowledgement and appreciation of employees’ efforts in a fair and timely manner

a)

Recognition Guarantee

b)

Recognition and Reward

c)

Service Guarantee

d)

Service Recognition

32.

The process used to "recover" dissatisfied customers by identifying and fixing the problem or making amends for the failure in the service.

a)

Reward and Recovery

b)

Service Recovery

c)

Customer-Contact Requirement

d)

Service Evaluation

33.

An interaction between the customer and the service provider.

a)

Service Evaluation

b)

Service Encounter

c)

Service Management

d)

Moments Of Truth

34.

A core offering that attracts customers and responds to the basic needs.

a)

Primary Good/Service

b)

Peripheral Good/Service

c)

Variant

d)

Basic Good/Service

35.

A CBP attribute that departs from the standard CBP and is normally location or firm specific.

a)

Variant

b)

Primary Good

c)

Customer Benefit Package

d)

Facility Location

36.

A physical environment of a service organization where the service transaction occurs

a)

Servicescape

b)

Service Provider

c)

Facilityscape

d)

Scapeservice

37.

It enables engineers to design, analyze, test, stimulate, and “manufacture” products before they physically exist, thus ensuring that a product can be manufactured to specifications when it is released to the shop floor.

a)

Computer-aided engineering

b)

Computer-aided manufacturing

c)

Flexible manufacturing systems

d)

Technology

38.

The process by which businesses uses statistical methods and technologies for analyzing historical data in order to gain new insight and improve strategic decision-making.

a)

Data Analysis

b)

Bsuiness Decision

c)

Business Making

d)

Business Analytics

39.

A certain specific expectations of product features or characteristics with expected quality and value that should be presented in a product or characteristics for it to be deemed useful and desirable by the customer

a)

Reliability

b)

Service Guarantee

c)

Customer-Contact Requirement

d)

Recognition And Reward

40.

An organization’s commitment to maintain healthy communities and society that improve the quality of life.

a)

Economic Sustainability

b)

Environmental Sustainability

c)

Social Sustainability

d)

All of the Above