WorksheetsHospitality and Tourism Management- Midterm
Total questions: 45
Worksheet time: 50mins
What type of factor that include the basic values, needs, wants, preferences, perceptions and behaviors that are observed and learned by a consumer from their family members, and other important people around them?
Cultural Factors
Personal factors
Psychological factors
Social Factors
Which of the following factor that can include perception of a need or situation, the person’s ability to learn or understand information, and an individual’s attitude?
Cultural Factors
Personal factors
Psychological factors
Social Factors
Which of the following psychological factor that is an ongoing process that is dynamic, adaptive, and subject to change?
Attitude and beliefs
Learning
Motivation
Perception
Attitudes and believes represents?
Cultural factors
Personal factors
Psychological factors
Social Factors
Which of the following is the meaning of LEARNING?
It is define as changes in behavior that result from previous experiences.
It is define as conviction a person holds about something
It is a consistent view of something that encompasses the belief as well as an emotional feeling and a related behavior.
None of the Above
Which of the following personal factor that show a person’s mode of living as identified by his or her activities, interest and opinions?
Age and Life Cycle
Occupation and Income
Life style
Personality
Choose which of the following is not included in personality?
Dominance
Sociability
Self-confidence
Motivation
People are very concerned about their image and the status in the society which is a direct outcome of their material prosperity.
Age and Life Cycle
Occupancy and Income
Life Style
Personality
This represents a number of stages that the purchaser will go through before actually making the final purchase decision.
Black-box model
Complex model
Personal variable model
buyer decision process
What type of consumer behavior model that is based on external stimulus-response that trigger the consumer to make buying decisions?
Black-box model
Complex Model
Personal variable model
Buyer decision process
Which of the following stages of organizational buying process that decides on the product and specifies the best technical product characteristics for needed items?
Need recognition
Need description
Product Speciation
Supplier Search
In this step of organizational buying process, organization describes the general characteristic and quantity of a needed items.
Need recognition
Need description
Product Speciation
Supplier Search
What is the other term for performance review?
Proposal Solicitation
Supplier selection
Purchase decision
Performance evaluation
Which of the following organizational buying process is the final step?
Proposal Solicitation
Supplier selection
Purchase decision
Performance evaluation
What do you call to a persons who use the item
Deciders
Influencer
Initiators
Users
What do you call to a participant that held define specifications?
Deciders
Influencer
Initiators
Users
Which of the following participants in organizational behavior that control access to personnel in a company?
Approvers
Buyers
gatekeepers
users
Choose which of the participants in organizational buying behavior who actually do the buying transaction.
Approvers
Buyers
gatekeepers
users
Which of the following factor that have a relationship between buyers and sales representatives of various competitors?
Environmental factors
Organizational factors
interpersonal factors
individual factors
What kind of factors that related to the buyer?
Environmental factors
Organizational factors
Interpersonal factors
Individual factors
It is a product is a service or goods that must be present for the guest to use the core product.
Augmented Products
Core products
Facilitating products
Supporting products
What type of product that offered to add value to the core product and help to differentiate it from the competition?
Augmented Products
Core products
Facilitating products
Supporting products
Which of the following augmented product that must be accessible when the guest wants to use them?
Accessibility
Atmosphere
Customer Participation
Customer Interaction
What do you call to a type of atmosphere wherein the guest are going to join, consume and detach?
Accessibility
Atmosphere
Customer Participation
Customer Interaction
It is present when consumers react more favorably to it than generic or unbranded version of product.
Brand equity
Brand Portfolios
Brand Positioning
Branding Strategy
Present when consumers react more favorably to it than generic or unbranded version of product.
Brand equity
Brand Portfolios
Brand Positioning
Branding Strategy
Which of the following Idea generation that all members of the hospitality industry are highly dependent on?
Crowdsourcing
External sources
External Environment
Internal
It invites broad communities of people into the innovation process.
Crowdsourcing
External sources
External Environment
Internal
Which of the following is not included in Idea Screening?
Fulfill our mission
Meet corporate objectives
Meet property objectives
Envision a possible product that might be offered to consumers.
It give a detailed version stated in meaningful terms.
Product Concept
Product Concept
product image
Product
Lifestyle is the sum of total of an individual’s enduring internal psychological traits that make him or her unique.
True
False
Social characteristics has a significant impact on consumer behavior.
True
False
Complex buying behavior can be associated with the purchase of a new home or a personal computer.
True
False
Complex buying behavior can be associated with the purchase of a new home or a personal computer.
True
False
Stage three is where we begin to search for information about product or service
True
False
Stage five called the post-purchase evaluation.
True
False
Need description is the second step of organizational buying process.
True
False
Problem recognition is the stage of business buying process company describes the general characteristics and quantity of a needed item.
True
False
Product specification is a stage of the buying process buying organization decide on the product and specifies the best technical product characteristics.
True
False
Stage 7 is Supplier Section
True
False
Consumer Behavior
Attitude and Belief
Environmental Factors
Product
Augmented product: Atmosphere
