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Hospitality and Tourism Management- Midterm

Total questions: 45

Worksheet time: 50mins

Name
Class
Date
1.

What type of factor that include the basic values, needs, wants, preferences, perceptions and behaviors  that are observed and learned by a consumer from their family members, and other important people around them?

a)

Cultural Factors

b)

Personal factors

c)

Psychological factors

d)

Social Factors

2.

Which of the following factor that can include perception of a need or situation, the person’s ability to learn or understand information, and an individual’s attitude?

a)

Cultural Factors

b)

Personal factors

c)

Psychological factors

d)

Social Factors

3.

Which of the following psychological factor that is an ongoing process that is dynamic, adaptive, and subject to change?

a)

Attitude and beliefs

b)

Learning

c)

Motivation

d)

Perception

4.

Attitudes and believes represents?

a)

Cultural factors

b)

Personal factors

c)

Psychological factors

d)

Social Factors

5.

Which of the following is the meaning of LEARNING?

a)

It is define as changes in behavior that result from previous experiences.

b)

It is define as conviction a person holds about something

c)

It is a consistent view of something that encompasses the belief as well as an emotional feeling and a related behavior.

d)

None of the Above

6.

Which of the following personal factor that show a person’s mode of living as identified by his or her activities, interest and opinions?

a)

Age and Life Cycle

b)

Occupation and Income

c)

Life style

d)

Personality

7.

Choose which of the following is not included in personality?

a)

Dominance

b)

Sociability

c)

Self-confidence

d)

Motivation

8.

People are very concerned about their image and the status in the society which is a direct outcome of their material prosperity.

a)

Age and Life Cycle

b)

Occupancy and Income

c)

Life Style

d)

Personality

9.

This represents a number of stages that the purchaser will go through before actually making the final purchase decision.

a)

Black-box model

b)

Complex model

c)

Personal variable model

d)

buyer decision process

10.

What type of consumer behavior model that is based on external stimulus-response that trigger the consumer to make buying decisions?

a)

Black-box model

b)

Complex Model

c)

Personal variable model

d)

Buyer decision process

11.

Which of the following stages of organizational buying process that decides on the product and specifies the best technical product characteristics for needed items?

a)

Need recognition

b)

Need description

c)

Product Speciation

d)

Supplier Search

12.

In this step of organizational buying process, organization describes the general characteristic and quantity of a needed items.

a)

Need recognition

b)

Need description

c)

Product Speciation

d)

Supplier Search

13.

What is the other term for performance review?

a)

Proposal Solicitation

b)

Supplier selection

c)

Purchase decision

d)

Performance evaluation

14.

Which of the following organizational buying process is the final step?

a)

Proposal Solicitation

b)

Supplier selection

c)

Purchase decision

d)

Performance evaluation

15.

What do you call to a persons who use the item

a)

Deciders

b)

Influencer

c)

Initiators

d)

Users

16.

What do you call to a participant that held define specifications?

a)

Deciders

b)

Influencer

c)

Initiators

d)

Users

17.

Which of the following participants in organizational behavior that control access to personnel in a company? 

a)

Approvers

b)

Buyers

c)

gatekeepers

d)

users

18.

Choose which of the participants in organizational buying behavior who actually do the buying transaction.

a)

Approvers

b)

Buyers

c)

gatekeepers

d)

users

19.

Which of the following factor that have a relationship between buyers and sales representatives of various competitors?

a)

Environmental factors

b)

Organizational factors

c)

interpersonal factors

d)

individual factors

20.

What kind of factors that related to the buyer?

a)

Environmental factors

b)

Organizational factors

c)

Interpersonal factors

d)

Individual factors

21.

It is a product is a service or goods that must be present for the guest to use the core product.

a)

Augmented Products

b)

Core products

c)

Facilitating products

d)

Supporting products

22.

What type of product that offered to add value to the core product and help to differentiate it from the competition?

a)

Augmented Products

b)

Core products

c)

Facilitating products

d)

Supporting products

23.

Which of the following augmented product that must be accessible when the guest wants to use them?

a)

Accessibility

b)

Atmosphere

c)

Customer Participation

d)

Customer Interaction

24.

What do you call to a type of atmosphere wherein the guest are going to join, consume and detach?

a)

Accessibility

b)

Atmosphere

c)

Customer Participation

d)

Customer Interaction

25.

It is present when consumers react more favorably to it than generic or unbranded version of product.

a)

Brand equity

b)

Brand Portfolios

c)

Brand Positioning

d)

Branding Strategy

26.

Present when consumers react more favorably to it than generic or unbranded version of product.

a)

Brand equity

b)

Brand Portfolios

c)

Brand Positioning

d)

Branding Strategy

27.

Which of the following Idea generation that all members of the hospitality industry are highly dependent on?

a)

Crowdsourcing

b)

External sources

c)

External Environment

d)

Internal

28.

It invites broad communities of people into the innovation process.

a)

Crowdsourcing

b)

External sources

c)

External Environment

d)

Internal

29.

Which of the following is not included in Idea Screening?

a)

Fulfill our mission

b)

Meet corporate objectives

c)

Meet property objectives

d)

Envision a possible product that might be offered to consumers.

30.

It give a detailed version stated in meaningful terms.

a)

Product Concept

b)

Product Concept

c)

product image

d)

Product

31.

Lifestyle is the sum of total of an individual’s enduring internal psychological traits that make him or her unique.

a)

True

b)

False

32.

Social characteristics has a significant impact on consumer behavior.

a)

True

b)

False

33.

Complex buying behavior can be associated with the purchase of a new home or a personal computer.

a)

True

b)

False

34.

Complex buying behavior can be associated with the purchase of a new home or a personal computer.

a)

True

b)

False

35.

Stage three is where we begin to search for information about product or service

a)

True

b)

False

36.

Stage five called the post-purchase evaluation.

a)

True

b)

False

37.

Need description is the second step of organizational buying process.

a)

True

b)

False

38.

Problem recognition is the stage of business buying process company describes the general characteristics and quantity of a needed item.

a)

True

b)

False

39.

Product specification is a stage of the buying process buying organization decide on the product and specifies the best technical product characteristics.

a)

True

b)

False

40.

Stage 7 is Supplier Section

a)

True

b)

False

41.

Consumer Behavior

4 lines
42.

Attitude and Belief

4 lines
43.

Environmental Factors

4 lines
44.

Product

4 lines
45.

Augmented product: Atmosphere

4 lines