Also known as bought media, a direct payment occurs to a site owner or an ad network whenthey serve an ad, a sponsorship or pay for a click, lead or sale generated

The specific group of people a business focuses on selling its product to is known as what? 

What are SMART Goals?

The simulation of human intelligence processes by machines

Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.

Helps open the internet for marketing

___________is a marketing technique which involved promotion of a product targeted to the customers of a related product

To better understand your potential target market you should study the _______________of the population.

This is what happens when the desired outcome of a marketing message is achieved

What is a social media management tool that allows users to schedule and posts updates to pages or profiles on social platforms

Which of the following is not a platform on social media?

What refers to the number of users who have come across particular content on social platforms?

What is a performance indicator that measures the amount gained from an investment relative to the investment's cost

______________can increase the amount of traffic to your website.

Organic refers to social media interactions through paid promotions

What is a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent content to attract and acquire a target audience?

What is Social Media Marketing?

Suggestive selling and group sales is a type of

Specific offer designed to increase sales

Which of the following do you do during 'competitor research'?

What demographic information is important to consider when identifying your customers (SELECT ALL CORECT)?

What are some good strategies for creating content? (SELECT ALL CORRECT)

Your social media goals must be... according to the 'SMART' approach.

How well customers are familiar with a brand and its products and services.

The percentage of those who visit one page of a website before exiting that website.

How well your customers support your product or brand.

A catalog of current and potential customers' email addresses.

Digital marketing strategy of communicating with prospects and customers via electronic mail services.

Communication between a brand and an audience member (like, comment, retweet, etc.)

Analytics metric that refers to the number of users who have come across particular content on social platforms.

Focusing on individuals that have bounced from your site.

Ability to keep current customers.

Income a business makes from its products or services offered.

Total number of different households or persons that will be exposed to a message.

ROI in social media deals with all aspects EXCEPT:

What is a social media audit?

Identify all examples of a KPI's (there are more than one)

Determined by or dependent on the collection or analysis of data

Content that is continually relevant and not dated, and that helps drive new traffic to a a destination

A marketing strategy that focuses on attracting customers via company-created Internet content

A marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual

Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

Process of communicating with potential customers to promote a product or service.

Consumers' level of recognition of a company's product, service, or brand

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

Diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service.

Process of promoting a product in a retail environment, including the visual display in stores.

A selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scall marketing plan is launched.

The process of communicating a company's value to customers.

Which common research method is best for getting a more in-depth look at consumers' thoughts and ideas about a product or service?

_____ are great for quickly gathering data from a large number of consumers.

What does the acronym CTA stand for?

A successful social media marketing plan always starts with your company's goals and objectives.