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Key Elements of a Successful Retail

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following that is NOT belong in Sales-Terminal function...

a)

PC MANAGEMENT

b)

CONTENT & PR

c)

RETAIL & PROMOTION

d)

TRAINING MANAGEMENT

2.

Which of the following that describes the Retail & Promotion function the best?

a)

A strategic approaches in order to speed up consumer to buy the products/services and deliver satisfaction

b)

To manage PC training and development as a cycle that includes planning, implementation, and evaluation

c)

Specialized of 2D-3D design to boost customer understanding and enjoyment of the products and the brand itself

d)

Executing the application of project management to the creation and development of small /large-scale events, by which are conceived, planned, created, and assessed

3.

Which one is the correct retail business model?

a)

Manufacturer - customer -wholesale - retailer

b)

Retailer - customer -manufacturer - wholesale

c)

Manufacturer - wholesale - retailer - customer

d)

Wholesale - retailer - customer - manufacturer

4.

True or false:

Selling goods in stores is the only thing that matter in attracting consumers.

a)

True

b)

False

5.

True or false:

Competition is one part of the 4C in our business.

a)

True

b)

False

6.

These three things are the key points of choosing a retail place, they are...

a)

High traffic, hot-spot, impulsive

b)

High traffic, availability, impulsive

c)

Awareness, availability, impulsive

d)

High traffic, conversion, impulsive

7.

True or false:

Consumer experience is one of the process that important in retail marketing.

a)

True

b)

False

8.

True or false:

Segment will affect experience goods price.

a)

True

b)

False

9.

True or false:

“People that involved in retail marketing are the individuals involved in the marketing process; as salespeople only to influence the consumer”.

a)

True

b)

False

10.

True or false:

“Promotion is the basics of reaching out to and getting your message across to consumers.”.

a)

True

b)

False