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BMX - Unit 2

Total questions: 50

Worksheet time: 34mins

Name
Class
Date
1.

It is defined as a market segmentation method based on variables such as age, gender, income, etc

a)

Geographic segmentation

b)

Behavioral Segmentation

c)

Psychographic Segmentation

d)

Demographic segmentation

2.

It is a process of dividing a broad consumer or business market

a)

Market segmentation

b)

Target marketing

c)

Individual marketing

d)

Multiple specialization

3.

Age

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioral

4.

Climate

a)

Geographic

b)

Behavioral

c)

Demographic

d)

Psychographic

5.

Occupation

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioral

6.

Values/Goals

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioral

7.

Gender

a)

Geographic

b)

Demographic

c)

Pshychographic

d)

Behavioral

8.

Personality Traits

a)

Geographic

b)

Demographic

c)

Pshcyhographic

d)

Behavioral

9.

Hobbies

a)

Geographic

b)

Demographic

c)

Pshychographic

d)

Behavioral

10.

Market segmentation is defined as dividing a market into smaller segments with distinct needs, characteristics, or behaviors that require ____

a)

separate management teams

b)

unique pricing points

c)

careful attention and planning

d)

separate marketing strategies and marketing mixes

e)

environmental analysis

11.

If a bakery sells gluten-free breads and cakes for people on restricted diets and other health conscious customers that they are adopting what approach to market targeting?

a)

Mass marketing

b)

Differentiated marketing

c)

Concentrated marketing

d)

Niche marketing

e)

One-to-one marketing

12.

segments based upon age, race, gender and income

a)

psychographic

b)

geographic

c)

demographic

d)

behavioral

13.

dividing market into rural, suburban, and urban segments

a)

psychographic

b)

geographic

c)

demographic

d)

behavioral

14.

An individual develops a new type of fishing lure and decides to sell the product at an outdoor show because it will attract a lot of people who enjoy fishing. What type of segmentation is this?

a)

psychographic

b)

geographic

c)

demographic

d)

behavioral

15.

True or False: Psychographics can be what people value, their lifestyles, their hobies, and attitudes.

a)

True

b)

False

16.

Which of the following is an advantage of using market segmentation?

a)

It allows a business to charge higher prices

b)

It lets a business invest more in plant and machinery

c)

It saves business money by avoiding the need for TV advertising

d)

It allows a business to target its promotional strategy more effectively.

17.

The particular market segment at which a business aims its products is known as the:

a)

Target Market

b)

Unique Selling Point

c)

Main Market

d)

Market Leader

18.

A business' target market includes

a)

Everyone

b)

All the people who might use a product or service

c)

The specific people that the company is aiming to reach with its marketing and sales efforts

d)

One segment of the market

19.

A disadvantage of market segmentation is...

a)

Making different product variants for different segments is expensive

b)

It will lead to products better suited to customer needs

c)

It will reduce marketing costs by not targeting unprofitable segments

d)

It helps businesses avoid entering overly-competitive markets

20.

A business' target market includes

a)

Everyone

b)

All the people who might use a product or service

c)

The specific people that the company is aiming to reach with its marketing and sales efforts

d)

One segment of the market

21.

A target market is a group of people that a business aims to sell its product to?

a)

True

b)

False

22.
True or False: Basic needs must be met before we can fulfill higher needs.
a)
True
b)
False
23.
What does it mean to self-actualize?
a)
to find love
b)
to have security
c)
to reach one's full potential
d)
to meet the basic need (optional)
24.
How many levels are there on Maslow's hierarchy?
a)
3
b)
1
c)
5
d)
4
25.
How is Maslow's hierarchy most often displayed?
a)
pyramid
b)
square
c)
circle
d)
octagon
26.

Which of the following is a physiological basic need?

a)

love

b)

belonging

c)

shelter

d)

safety

27.
The order of Maslow's hierarchy of needs, from bottom to top, is...
a)
Safety, Belonging-Love, Self-Actualization, Self-Esteem, and Physiological
b)
Psychological, Security, Happiness, Ego, and Self-Realization 
c)
Physiological, Safety, Belonging-Love, Self-Esteem, and Self-Actualization
d)
Physiological, Love, Self-Actualization, Esteem, Safety
28.

As an employer, installing self locking doors and offering a retirement plan satisfies which level of Maslow's Hierarchy?

a)

Physiological

b)

Security

c)

Social

d)

Esteem

29.

The following are examples of esteem needs except:

a)

Employee of the month

b)

Promotion to supervisor

c)

joining the company golf league

d)

outstanding employee award

30.

Feeling a part of a group helps us meet _______________ need

a)

basic physiological needs

b)

safety and security

c)

love and belonging

d)

self-esteem

31.
___________________ needs are things we need to survive
a)
Basic physiological
b)
safety and security
c)
love and belonging
d)
esteem
32.
Feeling a part of a group helps us meet _______________ need
a)
basic physiological needs
b)
safety and security
c)
love and belonging
d)
esteem
33.
Breathing, food, water, and sleep are all part of this level of needs.
a)
Physiological
b)
Self-actualization
c)
Esteem
d)
Safety and Security
34.
If you are spontaneous, creative, and good at problem-solving, you have probably reached this level of the hierarchy of needs.
a)
Safety and Security
b)
Love and Belonging
c)
Esteem
d)
Self-actualization
35.

What music streaming business has the highest market share?

a)

Apple Music

b)

Spotify

c)

Youtube music

d)

Others

36.

What chocolate business has the highest market share?

a)

Ferrero

b)

Mars

c)

Lindt

d)

Hersheys

37.
What is market share?
a)
The amount of total sales over a time period
b)
The amount of total profit over a time period
c)
The amount of praise over a time period
d)
Taking a piece of the market
38.
Why might it be difficult for a company to gain market share in the mobile phone market?
a)
The market is saturated
b)
No-one uses phones anymore
c)
It is impossible to make a phone that can compete with Samsung
d)
A market is not allowed to have more than 5 companies
39.
What does USP stand for?
a)
Unique Selling Point
b)
Unique Starting Point
c)
Under Selling oPponents
d)
Uber's Stopped Parking
40.

What are the benefits of high market share

a)

high economies of scale

b)

stronger brand recognition

c)

influence price changes in the market

d)

all of the above

41.
What does the first 'A' in AIDA stand for?
a)
Attention
b)
Action
c)
Interest
d)
Attentiveness
42.

What does the 'I' in AIDA stand for?

a)

International

b)

Interest

c)

Idiot

d)

Ingenuity

43.
What is meant by the final 'A' in AIDA?
a)
Attention
b)
Action
c)
Activate
d)
Awesome
44.

What information is used in the 'Interest' component of AIDA?

a)

Statistics and facts about the product.

b)

Large font, color and images.

c)

Encouraging the target market to go out and buy the product.

45.

What information is used when working the 'Desire' component of AIDA?

a)

Statistics and facts about the product.

b)

Large font, color and images.

c)

Stimulating information focusing on a culture, status, connection

46.
What information are we looking for when ask for 'Action'?
a)
Statistics and facts about the product.
b)
Large font, colour and images.
c)
Focusing on a culture, social, status group.
d)
Encouraging the target market to go out and buy the product.
47.

Choose the correct statement

a)

Direct competitors are Businesses in your market that sell a similar product or service/Similar line of products

b)

Direct competitors are Businesses in your market that sell a different product or service

c)

Direct competitors are Businesses that sell a different product or service than your business but that still fill the same costumer need or want.

48.

Select the correct statement

a)

McDonlads and Burguer King are direct competitor while KFC and Las Papas de la Maria are also direct competitors.

b)

McDonlads and Burguer King are indirect competitor while KFC and Las Papas de la Maria are direct competitors.

c)

McDonlads and Burguer King are direct competitor while KFC and Las Papas de la Maria are indirect competitors.

49.

COFFEE VS TEA

a)

DIRECT COMPETITION

b)

INDIRECT COMPETITION

50.

COCA - COLA VS PEPSI

a)

DIRECT

b)

INDIRECT

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