It is an environmental factor which refers to the relationship of consumers to the society. An example the consumer usually buys according to his/her belonging or social class.

It is an environmental factor which refers to the personal characteristics of the buyer. A personal characteristic refers to age, income, occupation and lifestyle.

It is an environmental factor which refers refers to the perceptions, beliefs and attitudes of consumers. Their experiences commonly applied to the products that they bought or about to buy.

It is usually defined as scientific investigation. It about collecting data, presentation, analysis and interpretation of data gathered. It is conducted and being used to study and determine the buying behavior of consumers.

It is a type of entrepreneurial research that refers to the preliminary research work and used in solving a problem or formulate a hypothesis.

It is a type of entrepreneurial research that refers to one that is used to describe the present buying behavior.

It is a type of entrepreneurial research that is a correlational study. It is to establish the relationship or cause and effect situation.

These are information that can be counted or computed. These are numerical values. Examples are income, sales of the product, age and the like.

These are descriptive and cannot be counted. Some examples are gender, culture and social class.

These are data directly from the consumers in the target segment.

These are information that was previously gathered by another researcher.

It is a type of buying behavior that refers to people buying expensive products and performing the steps in buying decision.

It is a type of buying behavior that refers to people buying low price goods and do not care about the brand.

It is a type of buying behavior that refers to consumers being attached to the brand. They buy because of the brand.

It is a type of buying behavior that refers to consumers buying expensive products because they believe expensive products are high quality.

The 7 P’s of marketing are product, place, price, people, packaging, planning and positioning.

These are goods that offered to customers. It can be a tangible goods or intangible like services.

This is where your target customers are. An entrepreneur must establish and choose the strategic place for the venture.

This is set based on availability of competing products, cost of making the product, type of product and stages of product.

Consumer Products includes convenience goods, shopping goods, speciality goods, and raw materials