Wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

MKT558 - Tutorial CH06-CH07

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

All of the following are values in online experience promised by a brand, EXCEPT:

a)

Emotional values

b)

Rational values

c)

Digital skills

d)

Promised experience

2.

Based on the role in the digital project, ______ is responsible for the "look and feel" of the site.

a)

site sponsor

b)

site designer

c)

CRO expert

d)

webmaster

3.

_______ are trial versions of an entire website or a part of the site being refined that are gradually refined through an iterative process to become closer to the final version

a)

Wireframe

b)

Growth hacking

c)

Scrums

d)

Prototypes

4.

".com; .org; .net; .my" are examples of the domain extension, which also known as _______.

a)

URLs

b)

host provider

c)

gTLD

d)

bandwitdh

5.

Speed of data transfer is commonly measured by ______.

a)

kilogram (kg)

b)

decibel (dB)

c)

millisecond (ms)

d)

bid per second (bps)

6.

Tailoring of website information for individual countries with different product needs, languages or cultural is called _______.

a)

Standardization

b)

Localization

c)

Customization

d)

Personalization

7.

In designing a website and structure, an element of _______ define the simplicity of the site.

a)

coherence

b)

complexcity

c)

legibility

d)

personality

8.

Google, Yahoo, and Bing are examples of ________.

a)

social media

b)

webpages

c)

search engines

d)

all of the above

9.

Google Adwords is an example of ______.

a)

search engine optimization

b)

pay-per-click

c)

online PR

d)

viral marketing

10.

X is defined as the pages listing results from a search engine query, which are displayed in a sequence according to the relevance of match between the keyword phrase typed into a search engine. What is X?

a)

Navigational search

b)

Search engine result pages

c)

Organic listings

d)

Pay-per-click

11.

______ is about reputation – the result of what you do, what you say and what others say about you.

a)

Search engine marketing

b)

Public relation

c)

Opt-in email marketing

d)

Display ads

12.

One of the advantages of using _______ is the company can control the cost of acquisition (pay-per-performance).

a)

co-marketing

b)

affiliate marketing

c)

display ads

d)

paid review

13.

Opt-in email marketing is a form ______.

a)

permission marketing

b)

interruption marketing

c)

relationship marketing

d)

none of the above

14.

The main objective of _______ is to drive traffic to a website, which the greater investment in it, results in a greater number of direct visitors to websites.

a)

Viral marketing

b)

Interactive display ads

c)

Offline promotional techniques

d)

Mobile marketing

15.

______ is becoming popular nowadays, where marketers focus on low-cost techniques, creativity, and unconventional interactions in order to promote a product or service.

a)

Mashup

b)

Email marketing

c)

Buzz marketing

d)

Guerilla marketing