WorksheetsMKT558 - Tutorial CH06-CH07
Total questions: 15
Worksheet time: 8mins
All of the following are values in online experience promised by a brand, EXCEPT:
Emotional values
Rational values
Digital skills
Promised experience
Based on the role in the digital project, ______ is responsible for the "look and feel" of the site.
site sponsor
site designer
CRO expert
webmaster
_______ are trial versions of an entire website or a part of the site being refined that are gradually refined through an iterative process to become closer to the final version
Wireframe
Growth hacking
Scrums
Prototypes
".com; .org; .net; .my" are examples of the domain extension, which also known as _______.
URLs
host provider
gTLD
bandwitdh
Speed of data transfer is commonly measured by ______.
kilogram (kg)
decibel (dB)
millisecond (ms)
bid per second (bps)
Tailoring of website information for individual countries with different product needs, languages or cultural is called _______.
Standardization
Localization
Customization
Personalization
In designing a website and structure, an element of _______ define the simplicity of the site.
coherence
complexcity
legibility
personality
Google, Yahoo, and Bing are examples of ________.
social media
webpages
search engines
all of the above
Google Adwords is an example of ______.
search engine optimization
pay-per-click
online PR
viral marketing
X is defined as the pages listing results from a search engine query, which are displayed in a sequence according to the relevance of match between the keyword phrase typed into a search engine. What is X?
Navigational search
Search engine result pages
Organic listings
Pay-per-click
______ is about reputation – the result of what you do, what you say and what others say about you.
Search engine marketing
Public relation
Opt-in email marketing
Display ads
One of the advantages of using _______ is the company can control the cost of acquisition (pay-per-performance).
co-marketing
affiliate marketing
display ads
paid review
Opt-in email marketing is a form ______.
permission marketing
interruption marketing
relationship marketing
none of the above
The main objective of _______ is to drive traffic to a website, which the greater investment in it, results in a greater number of direct visitors to websites.
Viral marketing
Interactive display ads
Offline promotional techniques
Mobile marketing
______ is becoming popular nowadays, where marketers focus on low-cost techniques, creativity, and unconventional interactions in order to promote a product or service.
Mashup
Email marketing
Buzz marketing
Guerilla marketing
