an individual or organization that pays some or all of the costs involved in staging a sporting or artistic event in return for advertising.

is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity or a sport or a sports team, a genre, a politician, a book, a movie, a video game, or an entertainer.

is a planned public or social occasion.

is the marketing of brands, services, or products through promotional events and memorable experiences.

It's a marketing strategy where the business associates themselves with the event without paying any sponsorship fee.

Components of the event triangle

Which is NOT a component of an event?

Event Triangle Marketing is essential for the success of sports and entertainment marketing.

An event can be local, worldwide, amateur, or professional.

When it comes to the event triangle, the fan experience isn’t a top priority

Media distribution is another way for fans to be involved in the event.

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.

is using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service.

is a specific group of consumers at which a company aims its products and services.

is the action or activity of gathering information about consumers' needs and preferences.

the public promotion of something, such as a product, service, business, or event, to attract or increase interest in it.

A ___ ___ is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

is the process of making a product or service available for the consumer or business user that needs it.

marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

What 4 P's make up the Marketing MIx?

Businesses that use effective marketing have a huge advantage and understand it is important to use all marketing tools.

Marketing is about delivering the product or service to the consumer and keeping their experience enjoyable even after the transaction.

There are 5 functions to Marketing. When you understand these functions, you will have a grasp on recognizing activities being performed by companies as they develop new products, improve marketing procedures, and respond to customer needs.

Once you have done a SWOT Analysis you’ll have a long list of actions to take. You will want to improve your weak areas, stop threats, explore every opportunity, and build on your strengths.

Sales and Advertising is a form of communication with customers to let them know about the product or services businesses offer.

Advertisers use humor, creativity, style, and originality to create an image for their products and services.

Distribution is the oldest part of Marketing, it involves the locations and methods used to make a product available to customers.

What are 2 ways to collect primary data? (select 2 answers)

An indirect channel of distribution is a chain of intermediaries through which a product moves in order to be made available for purchase by a consumer.

An indirect channel of distribution is when a producer supplies or serves directly to an ultimate user or consumer, without any middleman (agent, distributor, wholesaler, retailer)

focuses on promoting and advertising sports events, teams, sporting products, brands, services, events, and players.

the behavior, looks, and skill expected of a professional that will result in positive relationships.

a person who does not get paid to play a sport.

an athlete who has the will and ability to earn an income from a particular sport.

promotes, develops, and distributes products or goods and services that satisfy customers' needs and wants through Entertainment or amusement.

moral principles that govern a person's behavior or the conducting of an activity.

Sports and entertainment marketing aims to use the right marketing mix to meet customer needs while generating a profit.

It's a million-dollar industry.

Thanks to the TV marketing has allowed sports and entertainment to be viewed all around the world!

The first paid admission sporting event was a baseball game in Long Island, New York in 1858, where spectators were charged 50 cents for admission.

You need to be adaptable, creative, innovative, current analytical, and top-notch communication skills.

Sports & Entertainment Marketing is important because... (select 2)

2 reasons Marketing helps sports and entertainment. (select 2)

Why is it essential to keep up with current trends in sports and entertainment marketing? (select 2)

Why is professionalism important in sports & entertainment marketing? (select 3)

Ethics can help you personally in this SEM industry because it's important to learn what is acceptable and not acceptable in the workplace.

An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Uses the internet and online based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

The process of earning a commission by promoting other people's (or company's) products.

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic..

The strategic promotion of a website to drive relevant traffic to the site.

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

A plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

Most purchasing decisions begin online.

Digital Marketing helps small businesses compete with big corporations because it can help reach their target market. It allows small businesses to have an online presence.

You must stay current with digital marketing or it won't be as effective for your company.

Consumers use video marketing to help make buying decisions, see reviews, or learn something.

In Sports & Entertainment, mobile marketing will give the largest measurable results.

Email, Video, Mobile, and Social Media are all types of digital channels.