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WorksheetsPrimary vs Secondary Research Data
Total questions: 16
Worksheet time: 1hrs 20mins
Ryobi sends out a survey to past purchasers of their portable drill
Primary
Secondary
An aspiring entrepreneur studies the census to obtain data about single-family households in Tucson, AZ
Primary
Secondary
Wegmans conducts a focus group interview regarding customer attitudes towards its Natural Foods department.
Primary
Secondary
Zara examines fashion data available from a large database service for apparel stores of its size
Primary
Secondary
A local ACE hardware store owners purchases demographic data regarding population, housing, education and income from CACI, a business information company.
Primary
Secondary
Mighty Taco records the number of ticket stubs turned in from a hockey game promotional tie-in
Primary
Secondary
A local mall conducts personal interviews with customers
Primary
Secondary
Wendy's gives out free breakfast sandwiches to customer questionnaire that is turned in by March 31.
Primary
Secondary
Quebec's maple syrup markers conduct a taste test if various flavored syrups to market in different countries.
Primary
Secondary
To determine customer satisfaction, Macy's places self-addressed survey cards to all customer purchases.
Primary
Secondary
When forecasting this summer's sales, a pool company referenced its sales data from last June-August
Primary
Secondary
A Honda dealer uses its existing database to send preferred customers sales promotion materials.
Primary
Secondary
Fisher-Price creates a room for observings children's interactions with their prototype toys.
Primary
Secondary
An independent floral shop uses the internet to search for commercial directories and potential suppliers
Primary
Secondary
General Mills uses a pays a marketing research firm to track its retail sales by cereal brand.
Primary
Secondary
Walmart uses a mystery secret shopping service to obtain information about its customer service.
Primary
Secondary
