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Worksheets3&4th UNIT MM
Total questions: 63
Worksheet time: 47mins
Which of the following is NOT a purpose of sales promotions?
To entice people in.
To boost sales figures.
To attract first-time buyers
To clear new stock.
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
Some enterprises advertise sales promotions all year round, even though their prices rarely change.
True
False
You can increase your social status by purchasing this product.
How have technological advancements enhanced a small business's ability to promote its products?
Most companies need fewer channels to coordinate and carry out promotional activities.
Small companies now have more money to spend on promotional activities.
Less time and creativity are required to develop effective promotional campaigns.
Information can be communicated by more venues, and messages can be customized.
Which type advertising promotes the support of a bank that gives to community projects?
Promotional
Prestige
Institutional
Service
Which is an example of an external factor that affects promotion?
Reorganization of the business
Increase in a product's price
Government regulation of ads
A change in distribution methods
Which is an objective of institutional advertising?
To support personal selling activities
To demonstrate the organization's role in community affairs
To introduce new goods or services
To create customer interest in the company's goods or services.
Which statement is true about regulating international promotional activities?
Most countries have a system of checks and balances to verify that promotion regulations are fair.
Businesses must submit all promotional materials to the International Ad Coalition for approval.
Governments bear the sole responsibility of monitoring promotional materials and regulations.
A business must understand that the laws governing promotional activities vary by country.
How does promotion benefit customers?
Causes them to postpone making buying decisions
Enables them to identify their buying decisions
Helps them to select appropriate products
Requires them to spend more on products
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
Radio
Newspaper
Direct Mail
TV
What is new technology enabling businesses to create that is impacting the promotion function?
Personalized premiums
Attractive commercials
Publicity campaigns
Individualized messages
A paid non-personal message communicated to a select audience through a mass medium is refers to?
Advertising
Personal selling
Sales promotion
Public relations
The advertising that used to increase demand for all brands of a product in specific industry known as?
Primary-demand
Selective-demand
Institutional
Comparative
Which of the following is the types of selective-demand advertising?
Immediate response
Comparative
Reminder
All of the above
Which of the following is the advertising media used in advertising?
Newspaper
Yellow page
Social media
All of the above
The process of communicating with a potential buyer face-to-face with the purpose of selling a product or service is refers to?
Advertising
Personal selling
Sales promotion
Public relations
The salesperson who aid in selling but are more involved in locating prospects, educating customers, building goodwill, and provide follow-up service are categorized as?
Trade
Technical
Missionary
All of the above
___ is a printed report containing news or activity of business that is sent by mail
Propoganda
Newsletter
Budget
Blog
__ is one of the activities associated with PR
Publicity
Trade
Social Media
Advising
The characteristics needed by PR practitioner was given by __
Adam Smith
David Potter
Webster
Edward London Bernays
Performance that one party can offer to another that is essentially intangible is known as _______
Strategy
Distribution
Services
Satisfaction
Which can be produced and marketed as a product ?
Ideas
Information
Experiences
Persons
Which display, sell, or deliver the physical product or service(s)
Communication channels
Service channels
Marketing channels
Distribution channels
What are the streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand.
Paid media
Earned media
Nonpaid media
Owned media
________ is the task of hiring, training, and motivating able employees who want to serve customers.
Internal Marketing
Integrated Marketing
Performance Marketing
Relationship Marketing
Which is a set of tangible and intangible attributes designed to satisfy consumer needs?
Price
Product
Promotion
Place
What contains tactical guidelines for the marketing programs and financial allocations over the planning period?
Selling plan
Marketing plan
Promotional plan
Product plan
What focuses on integrating various departments within a company to accomplish its strategic goals?
Mission
Vision
Quality policy
Strategic planning
One company licenses another to produce its product, or two companies jointly market their complementary products is known as ___________
Strategic alliances
Promotional alliances
Logistics alliances
Product alliances
Which of the following attracts a highly educated, professional and managerial audience?
Snapchat
TikTok
Which of the following is the first step in the social marketing process
community
amplification
fan acquisition
engagement
Encouraging users to click a Like button is an example of which step in the social marketing process?
fan acquisition
brand strength
community
amplification
Your Facebook News Feed includes all of the following except:
status updates
app activity
Likes
tweets
Which of the following is a history of your actions on Facebook?
News Feed
Timeline
Ticker
Open Graph
Ads that appear in a Facebook user's News Feed are called:
Marketplace Ads
Promoted Ads
Page Post Ads
Brand Ads
The ratio of impressions to fans is a measure of:
engagement
amplification
community
fan acquisition
Hard sell is
direct and insistent language
concerning more on the consumer needs
Soft sell
encourage repeat buyers
pushes the customers away
Marketing strategy should focus only on the existing customers to maximize the sale.
True
False
One of the ways to drive traffic to the site is by
upload promotional posts that invite URL clicks
providing passive information
_______ is a customer or employee of a business who proactively shares about the product to their networks via social, word of mouth and etc.
Promoter
Brand advocates
Social Marketing is primarily concerned with _____________.
Changing culture
Changing the status quo
Motivating volunteers
Influencing behavior
The use of humour in appeals:
Attracts attention
Does not harm comprehension
Enhances the favourable perception of the ad
All of the above
Green marketing is a part of
Social marketing
Service marketing
Relationship marketing
Rural marketing
“Many people want BMW, only a few are able to buy” this is an example of _______
Need
Want
Demand
Status
Marketing is a process which aims at ________
Production
Profit-making.
The satisfaction of customer needs
Selling products
Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.
Institutions
Organizations
Companies
Enterprises
