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Entrepreneurship Midterm Exam

Total questions: 100

Worksheet time: 3hrs 20mins

Name
Class
Date
1.
Starting and owning a person's own business
a)

corporation

b)

entrepreneurship

c)

sole proprietorship

d)

partnership

2.
Some people become entrepreneurs by turning part-time work experiences into full-time businesses.
a)
True 
b)
False
3.
Entrepreneurs want to be their own bosses, set their own working hours, and make their own decisions.
a)
True
b)
False
4.
When setting the prices of goods or services, business owners must consider the prices charged by competitors.
a)
True
b)
False
5.
Which is NOT a common characteristic of an entrepreneur?
a)
risk-taker
b)
creative
c)
organized
d)
irresponsible
6.
Most entrepreneurs work long hours, but they create their own schedule.
a)
True
b)
False
7.
ALL entrepreneurs have a college degree.
a)
True
b)
False
8.

Which is a characteristic of a successful entrepreneur?

a)

Motivated

b)

Takes very little risk

c)

Passionate

d)

Hard-working

9.

A target market is

a)

a group of investors willing to put capital into a business

b)

a generational group of individuals

c)

a group of consumers at which a product/service is aimed

d)

an industry willing to sell and market your product

10.

Entrepreneurs create ____________________ for themselves and others.

a)

wealth

b)

risk

c)

plans

d)

none of these

11.
Which one of these is NOT a characteristic of an entrepreneur?
a)
risk taker
b)
idea person
c)
generalist
d)
specialist
12.

What is the purpose of a business plan? (hint: choose 2 correct answers)

a)

To document your financial activity during one year

b)

Legal document to be filed with the SEC

c)

States the purpose and vision of your company

d)

States the amount of capital you need to run the company

13.

Why do you need a business plan? (hint: choose 3 correct answers)

a)

To raise capital

b)

Gets everyone involved to focus on the same goals

c)

Gives an objective look at what you are doing and why

d)

It is required by law

14.
Which of the following are characteristics of successful entrepreneurs?
a)
Creative, work hard, self-confident
b)
Goal-oriented, will to work while others play, highly motivated to succeed
c)
Strong desire to have control, high energy levels
d)
All of the Answers
15.
Who created Facebook?
a)
Mark Zuckerberg
b)
Elon Musk
c)
JK Rowling
d)
Walt Disney
16.
How do many people become millionaires?
a)
They save aggressively.
b)
They avoid debt.
c)
The invest their money.
d)
All of these
17.
An entrepreneur is someone who works for themselves.
a)
True
b)
False
18.
The chance of danger or loss
a)
Risk
b)
Options
c)
Reward
d)
Benefit
19.
These are all characteristics of an entrepreneur, EXCEPT...
a)
Flexible
b)
Confidence
c)
Innovative
d)
Lazy
20.

What are some ideas you think may be good enough to start a business with?

4 lines
21.

If you were to start up your business where would you get funding from?

4 lines
22.

What kind of information from your business activities will indicate whether or not your business is doing well?

4 lines
23.
A television commercial presented in the form of a short documentary
a)
bundling
b)
infomercial
c)
public relations
24.
The activity of presenting products or services to customers
a)
selling
b)
producing
c)
marketing
25.
Unique symbol, coloring, lettering, or other design element.
a)
brand mix
b)
brand
c)
product mix
26.
Grouping 2 or more products together and pricing them as a unit.
a)
bundling
b)
grouping
c)
branding
27.
Any activity designed to create a favorable image of a business, its products, or its policies.
a)
public relations
b)
public relationship
c)
relations
28.
The combination of product lines offered by a manufacturer
a)
product mixture
b)
product mix
c)
marketing mix
29.
Unique symbol, coloring, lettering, or other design element.
a)
brand mix
b)
brand
c)
product mix
30.
A public promotion of some product or service
a)
website
b)
advertising
c)
branding
31.
The reasons customers choose to buy
a)
can
b)
benefits
c)
rich
32.
Communicating with people one knows or can get to know to share information and share advice
a)
mingling
b)
networking
c)
connecting
33.

Your list of issues that you want to solve for your target customers.

a)

Problems

b)

Key Metrics

c)

Solutions

d)

Channels

34.

Possible ways to address to your problems.

a)

Solutions

b)

Key Metrics

c)

Competitive/Unfair Advantage

d)

Channels

35.

The information that will tell you how your business is doing.

a)

Solutions

b)

Channels

c)

Key Metrics

d)

Revenue Streams

36.

Where in the BMC do you list your sources of revenue?

a)

Cost Structure

b)

Key Metrics

c)

Customer Segments

d)

Revenue Streams

37.

What is BMC?

a)

Business Modal Canva

b)

Business Management Collection

c)

Business Model Canvas

d)

Business Management Canvas

38.

What is the meaning of VALUE PROPOSITION in BMC?

a)

value that meet the customer satisfaction

b)

servis after sales

c)

the way we interact with the customer

d)

generate revenue from each customer

39.

What does BMC do?

a)

BMC is a tool for beginners

b)

BMC is used to build a business map

c)

BMC helps us to build a strategic management and lean startup template for developing new or documenting existing business models

d)

BMC is needed before start a business

40.

Facebook marketplace is one of the example of chanelling a product online. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost-effective. TRUE or FALSE

a)

true

b)

false

41.

KEY ACTIVITIES are activities that a company must do in order to make its business model work

a)

true

b)

false

42.

What are the "channels" in a business model canvas?

a)

Who your customers are

b)

Where you sell your products/services

c)

How you want to sell your product

d)

What is the best offer given

43.

What does "Unique Value Proposition" mean?

a)

Product description

b)

The benefit or the added value for a product

c)

Proposal given to the customer

d)

Product market place

44.

The online marketplace website goes in what section of the Business Model Canvas?

a)

customer relationship

b)

channels

c)

customer segment

d)

revenue

45.

"The product will be sold for $10" goes in what section of the BMC?

a)

channel

b)

customer segment

c)

revenue streams

d)

unique value proposition

46.

Teenagers ages 16-18 and teachers is an example of what section of the BMC?

a)

channels

b)

customer solution

c)

customer segment

d)

customer problems

47.

All expenses required to start your business

a)

Lean Canvas Model

b)

Start-up Costs

c)

Cost Structure

d)

Business Concept

48.

The favorable position an organization seeks in order to be more profitable than its competitors

a)

Lean Canvas Model

b)

Unique Value Proposition

c)

Key Metrics

d)

Competitive Advantage

49.

An idea for a new business that can be tested

a)

Cost Structure

b)

Lean Canvas Model

c)

Business Concept

d)

Start-up Costs

50.

Unique Value Proposition is a single, clear compelling message describing a business mission statement

a)

True

b)

False

51.

A BMC is a fluid, simple diagram that captures a business model.

a)

True

b)

False

52.

How many steps/questions are there in the BMC?

a)

6

b)

7

c)

9

d)

10

53.

What is step 1 of the BMC?

a)

Cost Structure

b)

Solution

c)

Problem

d)

Customer Segments

54.

What step of the BMC do you identify who will need to buy your products

a)

Customer Segments

b)

Channels

c)

Cost Structure

d)

Problem

55.

What step in the BMC allows you to list all of the fixed and variable costs needed?

a)

Problem

b)

Cost Structure

c)

Revenue Streams

d)

Key Metrics

56.

What section of the BMC allows you to identify what current issue may need a solution?

a)

Customer Segments

b)

Channels

c)

Cost Structure

d)

Problem

57.

What step of the BMC allows you to discuss how you will get the word out about your idea?

a)

Channels

b)

Competitive Advantage

c)

Solution

d)

Revenue Stream

58.

What step of the BMC includes the single, clear message that pulls unaware customers in? Your Mission Statement

a)

Problem

b)

Solution

c)

Unique Value Proposition

d)

Cost

59.

A fluid, simple diagram that captures a business model is a

a)

Product Model

b)

Competitive Advantage Model

c)

Business Model Canvas

d)

Target Market Model

60.

The avenues a business uses to reach customers, like a website, store, or advertising, defines which section of the Lean Canvas Business Model?

a)

Channels

b)

Products

c)

Key Metrics

d)

Revenue

61.

Which step in the Business Model Canvas includes indicators for evaluating factors that are crucial to the success of a business?

a)

Target Customers

b)

Channels

c)

Start-up Costs

d)

Key Metrics

62.

Customer segments refer to the target people and/or organizations you are offering value proposition

a)

true

b)

false

63.

Value proposition is provided through various elements such as newness, performance, customization, reliability in ‘getting the job done’, design, brand, price, cost reduction, risk reduction, accessibility, and convenience.

a)

true

b)

false

64.

What are the "channels" in a business model canvas?

a)

Who your customers are

b)

Where you sell your products/services

c)

How you want to sell your product

d)

What is the best offer given

65.

What does "Unique Value Proposition" mean?

a)

Product description

b)

The benefit or the added value for a product

c)

Proposal given to the customer

d)

Product market place

66.

Define the word "revenue"

a)

profit

b)

money coming in

c)

cost

d)

budget

67.

What is BMC?

a)

Business Modal Canva

b)

Business Management Collection

c)

Business Model Canvas

d)

Business Management Canvas

68.

KEY ACTIVITIES are activities that a company must do in order to make its business model work

a)

true

b)

false

69.

What are the "channels" in a business model canvas?

a)

Who your customers are

b)

Where you sell your products/services

c)

How you want to sell your product

d)

What is the best offer given

70.

What is another word for costs?

a)

Revenue

b)

Budget

c)

Expenses

d)

Modal

71.

The money spent on the materials to make your products are known as:

a)

profit

b)

expenses

c)

cash

d)

budget

72.

The money gained from the sales after expenses are paid is:

a)

profit

b)

cost

c)

expenses

d)

revenue

73.

What best describes a Business Model Canvas?

a)

One page plan outlining your new business idea

b)

A piece of art work

c)

A model of your business office

74.

What are key metrics?

a)

A measuring tape

b)

Numbers

c)

Goals that determine the success of your business

75.

What is another word for costs?

a)

Revenue

b)

Expenses

c)

Budget

76.

Posters, social media, commercials are all examples of:

a)

Customer Relationships

b)

Revenue Streams

c)

Key Metrics

d)

Unique Value Proposition

77.

A model, simulation, or sample of an idea is a:

a)

Creation

b)

Example

c)

Prototype

78.

A short compelling presentation that provides an overview of the business with the goal of getting financial support from the audience is a:

a)

Presentation

b)

Pitch

c)

Show

79.

The person who provides money to start-up the business with the expectation of a future financial return is known as a(n):

a)

Investor

b)

Rich person

c)

Bank

d)

Loan

80.

This product solves the problem of headphones tangling while they are being stored in your pocket or book bag; this is an example of what section of the BMC?

a)

Customer Problem

b)

Unique Value Proposition

c)

Customer Solution

d)

Costs

81.

Entrepreneurs change the world by

a)

Sharing their ideas

b)

Thinking of new things.

c)

Implementing new and big ideas.

d)

Learning new technologies.

82.

What should be the key objective of your Business Model?

a)

To make more money for your venture

b)

To help you run your business

c)

To help you attract talent

d)

To help you save cost

83.

Entrepreneurship is …

a)

Collecting funds from friends and family and then looking for an investment opportunity.

b)

Chasing an opportunity and coming up with a new product or service regardless of resources.

c)

Reading books about entrepreneurship and studying entrepreneurship in a college course.

d)

Investing in stocks, shares, mutual funds, and property.

84.

One who organizes, manages, and assumes the risks of a business or enterprise is a(n) _____.

a)

Philanthropist

b)

Entrepreneur

c)

CFO

d)

Marketing Specialist

85.

The _______ is a fluid, a simple diagram that captures a business model.

a)

Business Model Canvas

b)

Venn diagram

c)

Gibb's Reflective Model

d)

Frayer Model

86.

A clear statement of the benefits the solution will provide to customers that are different from and superior to the benefits provided by competing products is known as a product's _________.

a)

target customers

b)

problems

c)

consumer catch

d)

unique value proposition

87.

If you made 24 brownies and the ingredients cost $5.50 and you sold them for $0.50 each. What would be your profit/loss margin?

a)

$5.50 profit

b)

$5.50 loss

c)

$6.50 profit

d)

$6.50 loss

88.

If you make 12 cupcakes to sell at a bake sale and the ingredients cost $16 and you sold them for $1.25 each. What be your profit/loss margin?

a)

$1 profit

b)

$1 loss

c)

$2 profit

d)

$ loss

89.

Indicators for evaluating factors that are crucial to the success of a business are ________

a)

key metrics

b)

potenital pitfalls

c)

Aesop's Alarms

d)

evaluation isn't necessary in business

90.

What makes a business unique or special compared to other similar business is its _________.

a)

niche appeal

b)

approachability

c)

competitive advantage

d)

company charm

91.

The avenues a business uses to reach customers, like a website, store, or advertising, defines which section of the Lean Canvas Business Model?

a)

Channels

b)

product

c)

key metrics

d)

Revenue

92.

Planning to start a Vietnamese food truck, Jim is in the cost structure step of the Lean Canvas Business Model. He can make Vietnamese donuts for $1.50 per dozen. He plans to sell them for $9.00 per dozen. How much profit will he make in one day if he sells 60 dozen donuts?

a)

$90

b)

$450

c)

$540

d)

$810

93.

Kim's passion for gardening has led her to sell her vegetables and flowers at the local farmers market. She already recognizes she has a competitive advantage over the other vendors, but she is stuck trying to figure out how to use that advantage in starting her own business. Applying the Lean Canvas Business Model, where is Kim in her plan presently?

a)

solution

b)

cost structure

c)

Channels

d)

key metrics

94.

Reggie wants to start a sports nutrition clinic. He has been told about the Lean Canvas Business Model and is ready to try it. Which will his first step most likely be?

a)

price supplements at the grocery stores

b)

decide what services and products his sports nutrition clinic will provide

c)

call the banks to see whether he can get a loan

d)

figure out how to advertise

95.

A health center and spa just opened. Business is great because the owners have planned well and thought thoroughly about their business concept. They have developed a catchy mission statement and have launched a successful advertising campaign. Which step of the Lean Canvas Business Model did the owners execute well?

a)

cost structure and key metrics

b)

problem and competitive advantage

c)

unique value proposition and channels

d)

channels and revenue streams

96.

After completing the Lean Canvas Business Model for his new Peruvian chicken restaurant, Jeff is preparing for the next step. What does Jeff need to do next?

a)

order all of his equipment

b)

hire employees

c)

pitch his idea to financiers

d)

connect to the Internet

97.

Tom has used the Lean Canvas Business Model to design his weight-loss clinic. So far he has established his purpose, his customer target groups, and his single, clear, compelling message. What is his next step in the Lean Canvas Business Model?

a)

competitive advantage

b)

cost structure

c)

solution

d)

revenue streams

98.

Mandy is selling fresh fruit smoothies, and her business is struggling. It is located near several fast-food restaurants, and her services seem incompatible with the customer base. With poor sales and the wrong customer base, what should Mandy do?

a)

close the business and find another job

b)

change her menu to milk shakes

c)

consider moving her location to where there is a better-suited customer base

d)

continue trying to sell fresh fruit smoothies at her present location

99.

In applying the channels step of the Lean Canvas Business Model, Lola is considering the best way to reach her target audience. She can use an online resource for free, advertise in the daily newspaper for $50 a month, pay to have fliers posted quarterly around the town for $150, or advertise on radio for $375 a month. If she chooses every option, how much will this cost for one year?

a)

$575

b)

$5,700

c)

$10,470

d)

$11,120

100.

Shane sells organic herbs. Recently, his sales have declined, and he is struggling to pay his bills. Using the Lean Canvas Business Model, what step should Shane evaluate first?

a)

channels

b)

unique value proposition

c)

key metrics

d)

competitive advantage