WorksheetsQuiz 2 - ADS301
Total questions: 15
Worksheet time: 30mins
Keyword selection on a larger site should be determined by which of the following factors:
search volume, intent, brand placement on site
competition, search volume, brand placement on site
competition, search volume, intent, audience alignment
competition, intent, brand placement on site, audience alignment
Which of the following make up the criteria used to select keywords?
Relevancy, intent, and competitiveness
Relevancy, intent, and gut instinct
Localization, relevancy, and competitiveness
Competitiveness, relevancy, and redundancy
Suppose your client gave you a list of sites they consider to be their direct competitors; what should your attitude be toward organic competitors that are not on their list?
You should consider these organic competitors by not inform your client, except on the direct competitors they listed.
Include organic competitors that the client may not consider to be their competition.
You should ignore them and focus on what the client asked you to do.
True or False: The first step in developing a competitive analysis is to determine how your target audience reacts to your content.
False
True
When we perform an internal content audit on our own or a client’s site, we should also:
Take notes about the appearance of our pages and the images we use
List other resources we could add
Look for opportunities to improve content
All of the above
True of False: The four types of content are evergreen, trending, seasonal, and general.
True
False
When conducting an internal content audit, it is best to start with data from the last:
2-weeks or newer
3-months
6-months
12-months
Mobile Massage provides mobile massage services to local businesses for their employees. They are proud to offer massage services in a company’s address during business hours. They believe in the power of massage on one’s mind, body, and productivity level; thus consider themselves as an effective productivity partner. They have built a website, but seem to be falling short in increasing their customer base. What should they do to increase brand presence and build consumer trust and loyalty?
Hire outside content writers to develop generic content to attract a variety of users.
Create a content strategy to optimize the content on the site.
Provide discounts and incentives to new customers.
Create more engaging content that can be shared with other consumers.
What is an example of an external app SEO method?
Improving the user experience in the app itself
Creating a solid content marketing strategy
Building backlinks to the app store listings
When optimizing your app you should focus on:
Only on Google Play first
Both app store optimization as well as external optimization
Only on your website
Only on Apple Store first
Why should you optimize screenshots?
To meet quality guidelines of the app stores
To improve downloads and retention
To make sure your app is featured in the right category
To clearly state the price of your app
Which of these is a good reason to forecast?
Getting approval for appropriate resources to finish a project
Making sure your forecast exactly matches actual numbers
So you look busy to executives
To help train new hires
With SEO you:
Generally see a longer-term ROI than that of paid
Immediately see the ROI of your efforts
Can get higher budgets than paid campaigns
What is the main reason that you should do a mini-audit of a site prior to working with a client?
It helps you identify problems for the client that you will not be able to address.
It helps you identify ways to provide immediate value and set the timeline for the project.
It helps you identify the costs associated with each of the client’s SMART goals.
It helps you provide a list of problems that previous SEO work has caused for the site.
Suppose you have separated keywords into thematic groups associated with specified areas of a site. You notice one group is performing poorly for keyword rankings; what should this prompt you to do?
Revise all the keywords on the site.
Check all areas of the site with a complete site audit.
Go into the area of the site associated with that keyword group to see how that area can be improved.
