WorksheetsPBMF Ch. 11/12 Review
Total questions: 37
Worksheet time: 19mins
Sender
The translation of a message into terms the receiver can understand
The person who has a message to communicate
Uses logic to change a belief or get people to take a certain action
The receiver’s response to the sender and concludes the communication process
Feedback
The translation of a message into terms the receiver can understand
The person who has a message to communicate
Uses logic to change a belief or get people to take a certain action
The receiver’s response to the sender and concludes the communication process
Decoding
The translation of a message into terms the receiver can understand
The person who has a message to communicate
Uses logic to change a belief or get people to take a certain action
The receiver’s response to the sender and concludes the communication process
Persuasion
The translation of a message into terms the receiver can understand
The person who has a message to communicate
Uses logic to change a belief or get people to take a certain action
The receiver’s response to the sender and concludes the communication process
Tagline
The aspect of an ad that grabs attention
A particular style for the printed letters of the alphabet, punctuation, and numbers
A phrase or sentence that summarizes an essential part of the product or business
Any non-personal communication paid for by an identified sponsor
Advertising
The aspect of an ad that grabs attention
A particular style for the printed letters of the alphabet, punctuation, and numbers
A phrase or sentence that summarizes an essential part of the product or business
Any non-personal communication paid for by an identified sponsor
Hook
The aspect of an ad that grabs attention
A particular style for the printed letters of the alphabet, punctuation, and numbers
A phrase or sentence that summarizes an essential part of the product or business
Any non-personal communication paid for by an identified sponsor
Typeface
The aspect of an ad that grabs attention
A particular style for the printed letters of the alphabet, punctuation, and numbers
A phrase or sentence that summarizes an essential part of the product or business
Any non-personal communication paid for by an identified sponsor
Promotion
The arrangement of the headline, copy, and art on a page
The process of communicating with potential customers in an effort to influence their buying behavior
Pricing an item much lower than the current market price or the cost of acquiring the product.
The general price at which the company expects to sell the product.
Layout
The arrangement of the headline, copy, and art on a page
The process of communicating with potential customers in an effort to influence their buying behavior
Pricing an item much lower than the current market price or the cost of acquiring the product.
The general price at which the company expects to sell the product.
Base price
The arrangement of the headline, copy, and art on a page
The process of communicating with potential customers in an effort to influence their buying behavior
Pricing an item much lower than the current market price or the cost of acquiring the product.
The general price at which the company expects to sell the product.
Loss leader
The arrangement of the headline, copy, and art on a page
The process of communicating with potential customers in an effort to influence their buying behavior
Pricing an item much lower than the current market price or the cost of acquiring the product.
The general price at which the company expects to sell the product.
Markup
Something that cannot be touched.
The minimum price set by the government for certain goods and services that it thinks are being priced too low.
A written document that states the quality of a product with a promise to correct certain problems that might occur.
The amount added to the cost to determine the selling price.
Intangible
Something that cannot be touched.
The minimum price set by the government for certain goods and services that it thinks are being priced too low.
A written document that states the quality of a product with a promise to correct certain problems that might occur.
The amount added to the cost to determine the selling price.
Warranty
Something that cannot be touched.
The minimum price set by the government for certain goods and services that it thinks are being priced too low.
A written document that states the quality of a product with a promise to correct certain problems that might occur.
The amount added to the cost to determine the selling price.
Price floor
Something that cannot be touched.
The minimum price set by the government for certain goods and services that it thinks are being priced too low.
A written document that states the quality of a product with a promise to correct certain problems that might occur.
The amount added to the cost to determine the selling price.
A promise that a product has a certain quality or will perform in a certain way.
guarantee
quality
supply chain
The businesses, people, and activities involved in turning raw materials into products and delivering them to end users. An indicator of a product’s excellence
guarantee
quality
supply chain
An indicator of a product’s excellence
guarantee
quality
supply chain
A product mix is the number of product lines a company offers
True
False
A supply chain is the businesses, people, and activities involved in manufacturing products and delivering them to end users.
True
False
Institutional promotion focuses on promoting a company rather than its products.
True
False
The copy of an advertisement includes the headline, informational text, and signature.
True
False
The _________ price is the actual price a customer pays for a product
list
selling
markup
manufacturer's suggested retail (MSRP)
Services are intangible, inseparable, _________, and perishable.
physical
variable
packaged
convenient
What is psychological pricing?
Point at which revenue from sales equals the costs
Discount pricing strategy used in the B2B market
The overall pricing policy of a company
Pricing technique that creates an image of a product
The point at which the revenue from a business’s sales equals the costs of business is called _________.
cosst recovery
making money
break-even point
profitability
The price of a good or service must ____.
be lower than what customers are willing to pay
be below any government price floor
cover the cost of producing and selling the product
not be below the manufacturer's suggested retail price (MSRP)
The path of selling goods or services directly from a manufacturer to end users without using intermediaries is the _____.
supply chain
direct channel
indirect channel
pipeline
Elements of the communication process are sender, message, channel, receiver, translation, and _________.
conversation
reaction
feedback
media
A _________ is a picture, design, or graphic image that represents a brand.
logo
slogan
marquee
headline
A _________ plan is the coordination of marketing communications to achieve a specific goal.
sales
business
marketing
promotional
The process of communicating with potential customers in an effort to influence their buying behavior is called _________.
place
persuasion
promotion
price
The purpose of _________ is to apply communication skills that promote goodwill between a business and the public.
public relations (PR)
management
marketing
participatory marketing
________ creates a unified marketing message by combining the elements of the promotional mix
environmental prints
integrated marketing communications
press releases
promotional plans
Promotions that use the Internet, e-mail, or other digital technology are called _________
institutional promotions
advertising
electronic promotions
industry promotions
A coordinated series of link ads with a single idea or theme is a(n): _____
hook
brand name
advertising campaign
tagline
