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Vocabulaire anglais entreprise 2

Total questions: 53

Worksheet time: 27mins

Name
Class
Date
1.

Faire la promotion d'un produit

a)

advertise a product

b)

advertisement/ advert / ad

c)

Advertising

d)

Advertising agency

2.

Une publicité

a)

advertise a product

b)

advertisement/ advert / ad

c)

Advertising

d)

Advertising agency

3.

La publicité

a)

advertise a product

b)

advertisement/ advert / ad

c)

Advertising

d)

Advertising agency

4.

Agence de pub

a)

advertise a product

b)

advertisement/ advert / ad

c)

Advertising

d)

Advertising agency

5.

Supports publicitaires/ un support

a)

Advertising media / a medium

b)

banner ad

c)

benefit

d)

body copy, copy

6.

Bannière publicitaire

a)

Advertising media / a medium

b)

banner ad

c)

benefit

d)

body copy, copy

7.

Avantage, valeur ajoutée

a)

Advertising media / a medium

b)

banner ad

c)

benefit

d)

body copy, copy

8.

Texte d'une publicité

a)

Advertising media / a medium

b)

banner ad

c)

benefit

d)

body copy, copy

9.

Connaissance de la marque

a)

brand awareness

b)

brand image

c)

bus shelter

d)

catchphrase, slogan

10.

Image de marque

a)

brand awareness

b)

brand image

c)

bus shelter

d)

catchphrase, slogan

11.

Abri bus

a)

brand awareness

b)

brand image

c)

bus shelter

d)

catchphrase, slogan

12.

Phrase d'accroche, slogan

a)

brand awareness

b)

brand image

c)

bus shelter

d)

catchphrase, slogan

13.

Spot publicitaire

a)

commercial

b)

conjure up (memories, images ...)

c)

display stand, a showcase

d)

endorse/ endorsement

14.

évoquer, appeler (des souvenirs, des images)

a)

commercial

b)

conjure up (memories, images ...)

c)

display stand, a showcase

d)

endorse/ endorsement

15.

un présentoir

a)

commercial

b)

conjure up (memories, images ...)

c)

display stand, a showcase

d)

endorse/ endorsement

16.

cautionner, recommander/ promotion par une célébrité

a)

commercial

b)

conjure up (memories, images ...)

c)

display stand, a showcase

d)

endorse/ endorsement

17.

attirer, entraîner

a)

entice (sb into V+ing), to lure

b)

eye-catching

c)

feature/ to feature

d)

free gift, freebie

18.

accrocheur

a)

entice (sb into V+ing), to lure

b)

eye-catching

c)

feature/ to feature

d)

free gift, freebie

19.

caractéristique/ comporter

a)

entice (sb into V+ing), to lure

b)

eye-catching

c)

feature/ to feature

d)

free gift, freebie

20.

cadeau publicitaire

a)

entice (sb into V+ing), to lure

b)

eye-catching

c)

feature/ to feature

d)

free gift, freebie

21.

publicité agressive

a)

hard-sell advertising

b)

hoarding (GB)/ billboard (US)

c)

household name

d)

hype

22.

panneau publicitaire

a)

hard-sell advertising

b)

hoarding (GB)/ billboard (US)

c)

household name

d)

hype

23.

grand nom, marque connue

a)

hard-sell advertising

b)

hoarding (GB)/ billboard (US)

c)

household name

d)

hype

24.

battage publicitaire

a)

hard-sell advertising

b)

hoarding (GB)/ billboard (US)

c)

household name

d)

hype

25.

catégorie socio- professionnelle

a)

Income bracket / socio-economic group

b)

induce sb to

c)

launch a product (to)

d)

leaflet (a), a flyer, a handbill

26.

inciter les consommateurs à...

a)

Income bracket / socio-economic group

b)

induce sb to

c)

launch a product (to)

d)

leaflet (a), a flyer, a handbill

27.

lancer un produit

a)

Income bracket / socio-economic group

b)

induce sb to

c)

launch a product (to)

d)

leaflet (a), a flyer, a handbill

28.

prospectus, dépliant

a)

Income bracket / socio-economic group

b)

induce sb to

c)

launch a product (to)

d)

leaflet (a), a flyer, a handbill

29.

diffamation

a)

libel

b)

lure

c)

mailing, mailshot

d)

misleading, deceptive

30.

appâter

a)

libel

b)

lure

c)

mailing, mailshot

d)

misleading, deceptive

31.

publipostage

a)

libel

b)

lure

c)

mailing, mailshot

d)

misleading, deceptive

32.

mensonger

a)

libel

b)

lure

c)

mailing, mailshot

d)

misleading, deceptive

33.

harceler

a)

pester (to)

b)

Point-of-sale advertising

c)

praise / tout a product

d)

prime time

34.

Publicité sur le lieu de vente (PLV)

a)

pester (to)

b)

Point-of-sale advertising

c)

praise / tout a product

d)

prime time

35.

vanter les mérites d'un produit

a)

pester (to)

b)

Point-of-sale advertising

c)

praise / tout a product

d)

prime time

36.

heures de grande écoute

a)

pester (to)

b)

Point-of-sale advertising

c)

praise / tout a product

d)

prime time

37.

promouvoir un produit

a)

promote a product

b)

provide information

c)

publicity stunt

d)

pun

38.

fournir des informations

a)

promote a product

b)

provide information

c)

publicity stunt

d)

pun

39.

coup publicitaire

a)

promote a product

b)

provide information

c)

publicity stunt

d)

pun

40.

jeu de mot

a)

promote a product

b)

provide information

c)

publicity stunt

d)

pun

41.

acheter / un achat

a)

purchase

b)

purchase influencer

c)

ratings

d)

remind sb of sthg

42.

prescripteur d'achat

a)

purchase

b)

purchase influencer

c)

ratings

d)

remind sb of sthg

43.

taux d'audience, indice d'écoute

a)

purchase

b)

purchase influencer

c)

ratings

d)

remind sb of sthg

44.

rappeler qqch à qqn (ex : This ad reminds me of the atmosphere you have in science-fiction films)

a)

purchase

b)

purchase influencer

c)

ratings

d)

remind sb of sthg

45.

argumentaire de vente

a)

sales pitch

b)

sample

c)

soft-sell advertising

d)

stir a reaction

46.

échantillon

a)

sales pitch

b)

sample

c)

soft-sell advertising

d)

stir a reaction

47.

publicité basée sur la séduction du consommateur

a)

sales pitch

b)

sample

c)

soft-sell advertising

d)

stir a reaction

48.

Susciter une réaction

a)

sales pitch

b)

sample

c)

soft-sell advertising

d)

stir a reaction

49.

Puiser dans qqch, exploiter qqch (ex : la nostalgie, le besoin de sécurité...)

a)

tap into sthg (ex : nostalgia , the need for safety)

b)

trigger (a reaction)

c)

user testimonial

d)

voucher/ money-off coupon

e)

appeal to sb

50.

déclencher

a)

tap into sthg (ex : nostalgia , the need for safety)

b)

trigger (a reaction)

c)

user testimonial

d)

voucher/ money-off coupon

e)

appeal to sb

51.

témoignage d'utilisateur

a)

tap into sthg (ex : nostalgia , the need for safety)

b)

trigger (a reaction)

c)

user testimonial

d)

voucher/ money-off coupon

e)

appeal to sb

52.

Bon d'achat/ bon de réduction

a)

tap into sthg (ex : nostalgia , the need for safety)

b)

trigger (a reaction)

c)

user testimonial

d)

voucher/ money-off coupon

e)

appeal to sb

53.

plaire à qqn

a)

tap into sthg (ex : nostalgia , the need for safety)

b)

trigger (a reaction)

c)

user testimonial

d)

voucher/ money-off coupon

e)

appeal to sb

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