WorksheetsSituational Influences
Total questions: 10
Worksheet time: 3mins
Name
Class
Date
1.
A person who shops at a nicer store because he/she is buying a gift rather than a personal item is influenced by
a)
Antecedent state
b)
Task definition
c)
Physical surrounding
d)
Income
2.
A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by
a)
antecedent state
b)
temporal perspective
c)
physical surroundings
d)
social surroundings
3.
The usage situation deals with:
a)
how the product is purchased.
b)
who influences the product purchased.
c)
how we communicate to consumers about consumption.
d)
how and when the product is consumed.
4.
A substantial amount of consumer purchasing behaviour is motivated by an attempt to maintain or enhance lifestyle.
a)
False
b)
True
5.
A person who is hungry, buys more than he or she had planned in grocery shopping is influenced by
a)
physical surroundings
b)
antecedent state
c)
task definition
d)
temporal perspective
6.
Which of the following must be considered in the disposal situation:
a)
ease of disposal.
b)
recycling potential.
c)
cost and timing of disposal.
d)
ease of disposal, recycling potential and timing of disposal.
7.
When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:
a)
should look closely at the communication situation.
b)
must consider the usage situation.
c)
can redefine the consumer's task
d)
can ignore the situational influences.
8.
In order to utilise situational influences, a marketer must understand how situational influences may change
a)
False
b)
True
9.
The five classes of situational influences are:
a)
physical surroundings, people, task definition, lighting and sound
b)
people, task definition, social surroundings, temporal factors and mood
c)
physical surroundings, social surroundings, temporal perspective, task defi
d)
physical surroundings, social surroundings, temporal perspective, task defi
10.
A group that stays longer in a restaurant because of the music has been influenced by
a)
antecedent state
b)
temporal perspective
c)
social surroundings
d)
physical surroundings
100 %
