WorksheetsIQ #2 MARKETING MANAGEMENT MODULE 2
Total questions: 10
Worksheet time: 5mins
DEVELOPING THE WRONG MARKETING STRATEGIES OVER TIME REQUIRES A BLEND OF DISCIPLINE AND FLEXIBILITY.
TRUE
FALSE
THIS TOOL IS PROPOSED BY MICHAEL PORTER AND IT IS USE FOR IDENTIFYING WAYS TO CREATE MORE CUSTOMER VALUE
VALUE DELIVERY
VALUE CREATION
VALUE CHAIN
VALUE PROPOSITION
IT IS A PROCESS OF MEASURING THE PERFORMANCE OF A COMPANY'S PRODUCTS, SERVICES, OR PROCESSES AGAINST THOSE OF ANOTHER BUSINESS CONSIDERED TO BE THE BEST IN THE INDUSTRY.
VALUE CHAIN
BENCHMARKING
SWOT ANALYSIS
STRATEGIC PLANNING
THIS LEVEL OF ORGANIZATION IS RESPONSIBLE FOR DESIGNING THE STRATEGIC PLAN TO GUIDE THE WHOLE ORGANIZATION
PRODUCT LEVEL
DIVISION LEVEL
BUSINESS UNIT
CORPORATE LEVEL
THE BUSINESS UNIT THAT IS OPERATING IN HIGH MARKET GROWTH RATE BUT IN A LOW COMPETITIVE ENVIRONMENT BELONG IN WHAT BCG MATRIX?
QUESTION MARK
CASH COW
DOG
STAR
SAN MIGUEL CORPORATION ESTABLISH B-MEG TO SUPPLY FEEDS TO THEIR FARMS. THIS IS AN EXAMPLE OF WHAT STRATEGY?
INTERNAL EXPANSION
MERGER
BACKWARD INTEGRATION
FORWARD INTEGRATION
AMONG THE 3 TYPES OF DIVERSIFICATION STRATEGIES, _________ IS A MUCH RISKIER STRATEGY THAN THE 2 OTHER TYPES.
CONCENTRIC DIVERSIFICATION
CONGLOMERATE DIVERSIFICATION
HORIZONTAL DIVERSIFICATION
THE FIRST STEP IN THE BUSINESS UNIT STRATEGIC PLANNING PROCESS IS ___________
FEEDBACK AND CONTROL
GOAL FORMULATION
BUSINESS MISSION
IMPLEMENTATION
SHOPPEE AND LAZADA SECURE PARTNERSHIP WITH DIFFERENT COURIER COMPANIES LIKE J&T AND NINJA VAN. THIS IS AN EXAMPLE OF WHAT FORM OF MARKETING ALLIANCES?
PROMOTIONAL ALLIANCES
LOGISTICS ALLIANCES
PRODUCT/SERVICE ALLIANCES
PRICING COLLABORATIONS
IT IS A WRITTEN DOCUMENT THAT SUMMARIZES WHAT THE MARKETER HAS LEARNED ABOUT THE MARKETPLACE AND INDICATES HOW THE FIRM PLANS TO REACH ITS MARKETING OBJECTIVES.
BUSINESS PLAN
STRATEGIC PLAN
MARKETING PLAN
MARKET PLAN
