WorksheetsMarketing
Total questions: 20
Worksheet time: 10mins
the amount of money that is in the bank account after a deposit or withdrawal
(a)
a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so
(a)
What would an organisation implement before a product goes into the decline stage?
(a)
have a strong effect on someone or something.
(a)
Which type of research is this an example of?
Focus Groups
Field
Desk
Which are the phases of the market cycle:
Accumulation, Bullish phase, Distribution, Bearish phase
Intro, Growth, Maturity, Decline
why might companys raise price
to gouge
demand is very high and they want to make the most money
to attract attention
Buying a packet of chewing gum while waiting to be served would be what kind of purchase?
Impulse
Informed
Routine
most companys lower prices to get rid of an item
true
false
What is the "Customer" in the circle of the 4 C's
A way to reach the customer faster.
The communication channel between the company and the customer.
What can be produced to meet the customer's needs.
The customers' perception of the psychological burdens added to the product by travel, effort or time invested.
There is the actual transaction that has to occur.
Creating
Communicating
Delivering
Exchanging
This is the monetary amount charged for the product.
Product
Promotion
Place
Price
This means describing the offering and its value to your potential and current customers.
Creating
Communicating
Delivering
Exchanging
whats the most important p
price
product
place
promotion
Taking time to research different brands before purchasing an electric car would be what kind of purchase?
Impulse
Informed
Routine
In the product life cycle, the growth is when sales are high, without variations in volume.
True
False
This refers to something you must have for survival.
Wants
Needs
Product
Service
At which stage of the product life cycle would sales start to increasing quickly as customers become aware of the product?
Research & Development
Introduction
Growth
Maturity
Decline
