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NRF Customer Service & Sales Chp. 2 Review

Total questions: 38

Worksheet time: 22mins

Name
Class
Date
1.

___________ is information learned and used to help customers understand how a product or service will meet their needs.

a)

Product Knowledge

b)

Product Features

c)

Company Brand

d)

Brand Promise

2.

True or False

The assortment of products and/or services offered for purchase by a retailer is an important part of their brand promise to customers and their competitive edge in the marketplace.

a)

True

b)

False

3.

True or False

Products are physical goods

a)

True

b)

False

4.

True or False

Services are intangible actions

a)

True

b)

False

5.

Product (a)   can be touched, tasted, seen, smelled and/or heard.

6.

Choose ALL that apply-

Product features include things like:

a)

color

b)

flavor

c)

scent

d)

size

7.

True or False

Product and service benefits are the advantages that make a certain product or service a good choice for the consumer.

a)

True

b)

False

8.

Choose ALL that apply.

Retail employees use product and service knowledge to: 

a)

Assist customers in locating products within the store.

b)

Provide general information to answer customer questions.

c)

Offer customers extensive information about products and services.

d)

To know which items to use their discount on.

9.

The best way to assist a customer who asks for help locating a product is to:

a)

Physically take them to its location.

b)

Tell them where it is.

10.

The best way to assist a customer who asks for help locating a product is to:

a)

Ask how you can further help them.

b)

Tell them where to find you if they have questions.

11.

The best way to assist a customer who asks for help locating a product is to:

a)

If they need more assistance, either continue to help, or if appropriate, introduce them 

to someone working in the area.

b)

Call someone who works in the area

12.

True or False

Retail employees who work in selling areas should be able to provide general information about 

products and services, at a minimum. 

a)

True

b)

False

13.

Choose ALL that Apply.

An in-depth understanding of product attributes might include:

a)

Product history

b)

Comparison to competitor products

c)

Styles, colors, models, and materials

d)

Warranty, delivery, and repair options

14.

Which of the following does not describe a product feature?

a)

Price

b)

Flavor

c)

Texture

d)

Color

15.

Which of the following is a valid reason for you, as an employee, not to escort a customer 

to the location of a product that they've asked to see? 

a)

The customer doesn't seem likely to be able to afford the product

b)

 You're not sure exactly where the product is located

c)

You're working with another customer and can't leave your area

d)

He customer doesn't seem likely to be able to afford the product

16.

What's You're working with another customer and can't leave your area the best way to respond when a customer asks a question about a product 

and you don't know the answer?

a)

 Admit that you don't know the answer and take the customer to a coworker or supervisor 

who can help

b)

Give your best-guess answer and let the customer figure it out from there

c)

Suggest that the customer consider an alternate product that you are more familiar with, 

so you can better answer the customer's questions

d)

Look for information on the product's packaging or on relevant signs

17.

The type of mindset that best helps you grow and learn as an employee is called: 

a)

A fixed mindset

b)

A growth mindset

c)

A product mindset 

d)

 A retail mindset

18.

The type of mindset that limits your ability to grow and learn as an employee is called:

a)

A fixed mindset

b)

A growth mindset

c)

 A product mindset

d)

 A retail mindset 

19.

True or False

You can influence how customers perceive you before you ever say a word

a)

True

b)

False

20.

True or False

Show the customer that you will assist them in the style they prefer instead of a style that you may prefer.

a)

True

b)

False

21.

True or False

Open-ended questions cannot be answered with "yes" or "no."

a)

True

b)

False

22.

True or False

Closed-ended questions are designed to get you a short or yes/no answer.

a)

True

b)

False

23.

True or False

Open-ended questions begin with the words who, what, when, where, why or how.

a)

True

b)

False

24.

True or False

Closed-ended questions are designed to get you a short or yes/no answer.

a)

True

b)

False

25.

______ _________ means that you are hearing and understanding what a speaker is saying out loud and any messages suggested behind the words.

(a)  

26.

Choose ALL that apply

Active listening requires:

a)

Concentration to avoid thinking about what the customer, or you, will say next.

b)

Monitoring your body language to maintain eye contact, controlling your facial expressions 

and not crossing your arms, slouching or turning your body away from the customer.

c)

Patience: Don't interrupt the customer unless it is necessary to do so in order to ask a question.

d)

Respond immediately before they finish speaking so you can actively assist.

27.

A good way to help a customer form a good impression about you even before you interact 

with them is to:

a)

Be sure to always look busy

b)

Call out to the customer to get their attention

c)

Use nonverbal communication, such as having confident posture and making eye contact

d)

Approach the customer as soon as you see them, anywhere in the store

28.

Which of the following describes a type of question that cannot reasonably be answered 

with "yes" or "no"?

a)

A leading question

b)

An open-ended question

c)

A closed-ended question

d)

A closed question

29.

Which of the following describes a type of question that is designed to elicit a "yes" or "no" answer?

a)

A leading question

b)

An open question

c)

An open-ended question

d)

A closed-ended question

30.

Which term best describes hearing and understanding what a speaker is saying out loud 

and any messages suggested behind the words?

a)

Patient listening

b)

Foundational listening

c)

 Active listening

d)

Passive listening

31.

True or False

Employees who deliver quality customer service experiences using in-depth product knowledge can gain a customer's trust and loyalty, resulting in current and future sales.

a)

True

b)

False

32.

True or False

Retail employees may serve customers who saw an item on the company website that is not available at their store. Associates need to be prepared to explain this to customers and offer options to help them locate and/or purchase the merchandise online. 

a)

True

b)

False

33.

Choose ALL that apply.

Training and product knowledge resources are available through:

a)

Apps and QR Codes

b)

Customer Feedback

c)

Workbooks

d)

Online courses

34.

Choose ALL that apply.

Training and product knowledge resources are available through:

a)

Group Classes

b)

Product Labels and Packaging

c)

Discussions with supervisor

d)

learning on-the-job

35.

True or False

Product and service benefits are the advantages that make a certain product or service a good choice for the consumer

a)

True

b)

False

36.

True or False

Product location awareness is the most basic level of product knowledge, but is very important to the customer's experience.

a)

True

b)

False

37.

It's important to seek and fully participate in company-provided training opportunities, which often include

a)

role-plays

b)

video games

c)

obstacle courses

d)

gauntlet

38.

It's important to seek and fully participate in company-provided training opportunities, which often include

a)

product competition

b)

 simulated conversations between employees and customers

c)

client workbooks

d)

itinerary