WorksheetsStrategic marketing #1
Total questions: 10
Worksheet time: 8mins
What is strategic marketing?
It's not concerned with where the business must to compete.
Strategic marketing is not an interdisciplinary activity.
The way an organisation effectively and efficiently differentiates itself from its competitors.
A set of steps that marketing must follow to justify it's expenditure.
Mintzburg refers to the Ps of strategy. How many are there?
3
5
6
7
One of Mintzburg's Ps is pattern. What does pattern mean?
Patterns are about strategies that have never been implemented before.
Its the interaction between the internal and external context
Patterns are about strategies that have been implemented before.
Is the final check of the developed strategy at the end of the planning process.
How can an organisation’s position in the market affect its marketing strategy?
It’s about finding out how different target audiences perceive the organisation.
This contributes significantly to developing a lasting competitive advantage.
It's about implementing a plan that nobody saw coming.
This does not contribute to developing a lasting competitive advantage.
How many levels of strategy development are there?
4
3
5
6
Corporate-level strategies address the entire strategic scope of the enterprise.
It does not include the question, what businesses should the business be in?
This does not include the resource allocation process—how cash, staffing, equipment and other resources are distributed.
This is a "narrow high-level view" of the organization
This is the "big picture" view of the organisation.
At the business unit level strategy...
At this level that 'the rubber meets the road'.
You create your corporate objectives at this level.
You would define separate strategies for the various industries you operate in.
You would not have to define separate strategies for the various industries you operate in.
What is one of the key characteristics of strategic marketing?
Is not that type of marketing that is responsible for the analysis and knowledge of the market.
Is to create a competitive advantage.
It does not work in conjunction with operational marketing
To achieve the objectives proposed by the organisation.
How is strategic marketing important when it comes to creating shareholder value?
The importance of marketing strategy arises from the fact that there are competitors and different types of customers.
This means that marketing will not take on the leading role for profitable growth.
You cannot evaluate the business risk of the marketing strategy and assess whether the plan creates or destroys shareholder value.
You are not given tools to adapt your marketing strategy to improve its risk profile and enhance shareholder value.
What are the steps in the strategic marketing process?
* Marketing threat analysis
* Marketing strategy implementation
* Strategic marketing process.
* Marketing opportunity analysis
* Strategic marketing process
* Marketing strategy implementation
* Day-to-day marketing.
* Marketing strengths analysis
* Marketing opportunity analysis
* Marketing strategy implementation.
* Marketing weaknesses analysis
* Strategic marketing process
* Marketing strategy implementation
* Day-to-day marketing.
