Worksheets2.02 Quiz
Total questions: 20
Worksheet time: 40mins
Name
Class
Date
1.
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product
a)
depth
b)
mix
c)
width
d)
consistency
2.
At a grocery store, you might decide to buy a bottle of Coca-Cola, a DiGiorno frozen pizza, and a can of Dole pineapple chunks. Each of these purchases is a product
a)
width
b)
mix
c)
item
d)
line
3.
Which of the following is an example of a product line:
a)
Kraft meats
b)
A1 Steak Sauce
c)
Philadelphia Cream Cheese
d)
Capri Sun
4.
Which of the following is a way a business can classify a product line:
a)
Width
b)
Depth
c)
Trading up
d)
Customer group
5.
A technology company that offers its products in many different colors and at several different price points likely has a __________ product mix.
a)
shallow
b)
narrow
c)
broad
d)
deep
6.
Which of the following is one of the elements included in judging the consistency of a company’s product lines:
a)
End use
b)
Product names
c)
Packaging
d)
Life cycle
7.
Which of the following is an example of a business with a broad product mix:
a)
Car dealership
b)
Discount store
c)
Candy store
d)
Jeweler
8.
Which of the following is a reason for a business to have a narrow product mix:
a)
To allow the company to specialize
b)
To use a wide range of prices
c)
To allow the company to meet the needs of a variety of consumers
d)
To reduce the costs of the goods the company purchases for resale
9.
Why would a business use a broad product mix?
a)
To assure that the product lines are related
b)
To promote one-stop shopping
c)
To focus marketing efforts on a few product lines
d)
To decrease legal liabilities
10.
Why would a business use a shallow product mix?
a)
To promote one-stop shopping
b)
To allow the company to meet the needs of a variety of consumers
c)
To control costs
d)
To use a wide range of prices
11.
To be more competitive with the foreign car market, Chrysler Corporation introduced the Cirrus as a small to mid-sized family car that would appeal to young, middle-class families. This is an example of
a)
trading down
b)
trading up
c)
positioning
d)
alteration
12.
Which of the following is a reason for a business to add product items or lines to its product mix:
a)
To improve products for social good
b)
To satisfy customers’ desire for variety
c)
To limit costs
d)
To conflict with another product in the mix
13.
A fast-food company offers burgers, chicken nuggets, pizza, and french fries. Eventually, the company realizes that the pizzas are not profitable and decides to stop selling them. Which product-mix strategy is the company using?
a)
Trading down
b)
Trading up
c)
Alteration
d)
Contraction
14.
Why would a business remove or delete product items or lines from its product mix?
a)
To appeal to a new market
b)
To offer customers complementary products
c)
To increase market risk
d)
To avoid legal liabilities
15.
A shampoo company decides to update its packaging to appeal to new customer attitudes and give its products fresh appeal. Which product-mix strategy is this company using?
a)
Consistency
b)
Expansion
c)
Alteration
d)
Contraction
16.
Which of the following is a reason that a business would make changes to its products:
a)
To keep up with changing consumer preferences
b)
To make room for other products
c)
To spread risk over a wider area
d)
To predict the success of the changed product
17.
Why would a business add higher priced products to its product mix?
a)
To enhance the image of the company
b)
To overcome production problems
c)
To limit costs
d)
To reduce legal liability
18.
Which of the following is a disadvantage associated with the addition of a higher priced product or line to a company’s product mix:
a)
It increases market risk
b)
It can damage customer goodwill
c)
Success is difficult to predict
d)
Sales of established products may decline
19.
A high-end department store decides to start selling a lower priced line of clothing to appeal to a different market. Which product-mix strategy is the department store using?
a)
Alteration
b)
Trading down
c)
Contraction
d)
Expansion
20.
Which of the following is a disadvantage associated with the addition of a lower priced product or line to a company’s product mix:
a)
Customers may refuse to believe that better quality merchandise can be purchased from the business.
b)
Sales of established products may decline.
c)
The company’s reputation may be damaged.
d)
Competition may be fierce among higher end competitors.
100 %
