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Marketing Management EOPA Review (Part 2)

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

Why is it important for businesses to follow local health ordinances?

a)

To prevent accidents in the workpl

b)

To reduce the risk of widespread illness

c)

To protect the natural environment

d)

To lower the need for medical care facilities

2.

It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when

a)

A coworker blocks the fire escape route with boxes of old files

b)

the housekeeping staff disposes of the company's hazardous materials

c)

the employer does not take steps to correct the issue

d)

a vendor does not have a ventilation system that meets code

3.

Which of the following actions is most likely to contribute to the creation of a safe business environment:

a)

Running extension cords across main walkways in a business

b)

Salting icy patches on the sidewalk outside the business entrance

c)

Storing inventory in stairwells and in front of emergency exits

d)

Keeping file drawers in high traffic areas open throughout the day

4.

While Ken was heating up his lunch in the company's kitchen microwave oven, his food caught on fire. What is the most appropriate action for Ken to take?

a)

Call 411 and request assistance from the fire department

b)

Leave the kitchen to report the fire to his supervisor

c)

Use the kitchen fire extinguisher to put out the fire

d)

Open the window for evatuation purposes

5.

Businesses may prevent burglaries by checking every room in the building at night to make sure that the

a)

telephones are tranferred

b)

public areas are clean

c)

electrical equipment is turned off

d)

windows and doors are locked

6.

Although your coworker Edward has always been a pessimistic person, his attitude has been very negative lately. He obviously has an extreme dislike for the new manager, and recently, his favorite topics of conversation have been guns and knives. Knowing all this, what should you do?

a)

Say nothing because Edward will probably calm down soon

b)

Share this information with your supervisor or the HR department

c)

Call the local sheriff of police chief to discuss Edward's mood

d)

During a staff meeting, accues Edward of plotting to kill the manager

7.

Which of the following restaurant assets would be considered intangible:

a)

The waiter's uniforms

b)

An expensive oven

c)

The building

d)

A secret recipe

8.

In searching out suppliers, industrial purchasers should obtain __________ from potential vendors.

a)

resource files

b)

purchasing orders

c)

buying plans

d)

price quotations

9.

What might a business do if it is running out of a popular product?

a)

Order substitutes

b)

Reduce the price

c)

Hold a sale

d)

Place a reorder

10.

Filipe is a chef at a restaurant. He always starts with his resources, such as raw vegetables and meats, and then turns them into a fully-cooked meal. When Filipe turns his ingredients into a complete meal, he's taking part in

a)

mass production

b)

dispatching

c)

the conversion process

d)

resource transformation

11.

. Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product?

a)

Idea generation

b)

Product screning

c)

Concept testing

d)

Feasibility analysis

12.

What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?

a)

Should we regionalize the product?

b)

Does the product need to be modernized?

c)

Should we take the product off the market?

d)

How can we make the public aware of our product?

13.

Many businesses are using the technology developed by the space program to create

a)

Advanced new products

b)

marketing strategies

c)

updated brand names

d)

advertising techniques

14.

The Underwriters Laboratory seal on an electrical product indicates

a)

quality and safety backed by a testing organization

b)

a guarantee by the manufacturer

c)

the product can be returned

d)

standard grades established by the federal government

15.

A warranty that covers the entire product is known as a(n) __________ warranty.

a)

full

b)

limited

c)

express

d)

implied

16.

Honest goal setting usually helps you to __________ your priorities

a)

confuse

b)

clarify

c)

conceal

d)

complicate

17.

Rechargeable batteries are an example of what type of innovation?

a)

Product

b)

Paradigm

c)

Convertible

d)

Categorical

18.

Mel is about to decide which job to take—using only the facts. As she compares and contrasts information about each job opportunity, Mel is showing that she is aware of which decision-making influence:

a)

Input

b)

Framing

c)

Logic

d)

Style

19.

Rob decides that he really can't know if Patrick will help him unless he asks, so he decides to do so. Which step of the seven-step problem-solving method does this situation illustrate?

a)

Evaluate the solution

b)

Select and implement a solution

c)

Define the problem

d)

Determine possible solutions

20.

What activity are Nikki and Josh performing when they read over a scenario and then act out the parts in a training class?

a)

Experimenting

b)

Brainstorming

c)

Meditation

d)

Role-playing

21.

In order to decide which tasks are most important and the order in which the tasks are to be completed, planners can use the

a)

GDP Factor

b)

ABC Principle

c)

RH Factor

d)

XYZ Principle

22.

Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive __________ skills.

a)

personal-orientation

b)

self-conceptual

c)

inner-qualitative

d)

self-managerment

23.

Which of the following is an example of a right that workers should expect to have in the workplace:

a)

Freedom from discrimination

b)

Flexible work schedule

c)

Unlimited personal time

d)

Access to company information

24.

One way to obtain reliable and up-to-date information about employment trends in a certain career or field is by

a)

speaking with a salesperson

b)

reading older periodicals

c)

asking retired workers

d)

visiting government websites

25.

When using exploratory interviews to identify occupational interests, you should try to interview someone who

a)

has an executive position in the company

b)

used to have the kind of job you want

c)

holds the kind of job you want

d)

hires people for the kind of job you want

26.

Diana prepares bills and invoices for her company. Her career is in the area of

a)

corporate finance

b)

marketing communications

c)

securities and investments

d)

professional selling

27.

Brad wants to find a job in the field of advertising. An easy way for Brad to find out the names of all the advertising businesses in his area would be to

a)

visit local businesses

b)

read the yellow pages

c)

ask his friends

d)

watch for advertising

28.

Which of the following guidelines should you follow when completing a job application form:

a)

Print the requested information in black ink

b)

complete the parts labeled for employer use only."

c)

Identify the minimum salary level that is acceptable

d)

Leave information blank when it does not apply to you

29.

What types of skills are extremely important for an applicant to use effectively during an employment interview?

a)

Occupational

b)

Communication

c)

Management

d)

Educational

30.

What is one of the benefits of sending a job interview follow-up letter?

a)

Reminds the interviewer of the applicatant

b)

Lets the applicant submit test scores

c)

Allows the applicant t inclue a resume

d)

Provides the interviewer with references

31.

Under what circumstances would it be appropriate for a person to send a letter of application to a business?

a)

When acting on a referral job lead

b)

When completing an application form

c)

When submitting educational transcripts

d)

When responding to a request for information

32.

Which of the following must appear on your resume:

a)

Marital status

b)

Education

c)

Date of birth

d)

List of references

33.

Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain

a)

work experience

b)

monetary compensation

c)

technical training

d)

guidance counseling

34.

Which of the following often makes it necessary for workers to continue their education and obtain training to pursue different careers:

a)

Advances in technology

b)

Increases in responsibility

c)

Changes in geography

d)

Limits to confidentiality

35.

What type of duties do customer-service professionals often perform?

a)

Preparing ads

b)

Paying invoices

c)

Handling complaints

d)

Receiving shipments

36.

Which of the following is the right time for a business to make promotional decisions in relation to product, price, and distribution decisions:

a)

After product, price, and distribution

b)

Before product, price, and distribution

c)

Along with product, price, and distribution

d)

Without considering product, price, and distribution

37.

An ad informing consumers of a company's efforts to stop pollution is an example of __________ promotion.

a)

promotional

b)

institutional

c)

direct-mail

d)

retail

38.

Which of the following is the basic purpose of a company's promotional mix:

a)

To provide all product informatoin

b)

To influence consumers to purchase

c)

To list the company's products

d)

To reduce competitor's sales

39.

Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer's __________ address.

a)

P.O. Box

b)

street

c)

email

d)

secondary

40.

Which of the following is an example of specialty advertising:

a)

Skywriting

b)

A postcard announcing a special sale

c)

Billboards

d)

Key rings bearing a company's name

41.

. Roy is taking a class on how to use the new software he just purchased for his business. The class is offered by the store where he purchased the software. What aspect of customer service does this situation illustrate?

a)

Customer training

b)

Credit/Financing

c)

Order processing

d)

Installation

42.

What is a benefit to the salesperson of building a clientele?

a)

Obtaining referrals from loyal customers

b)

Reducing selling costs

c)

Supporting the company image

d)

Securing customer acceptance of higher prices

43.

Terms-of-sale selling policies cover such conditions of the sale as

a)

credit, delivery, and discounts

b)

installation and maintenance

c)

discounts, guarantees, and returns

d)

entertaining the customer and prospecting

44.

A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)

a)

advertiser

b)

competitor

c)

designer

d)

customer

45.

One way for salespeople to answer a customer's question about the difference between two items is to explain

a)

construction and materials

b)

appearance and style

c)

unique or novel features

d)

use and durability

46.

One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to

a)

put the customer on guard

b)

make a single sale

c)

gain the customer's confidence

d)

prevent customer's objections

47.

Salespersons can demonstrate their enthusiasm for the products they sell through

a)

tone of voice

b)

physical contact

c)

customer endorsements

d)

indifferent expressions

48.

. The salesperson can check his/her understanding of what the customer has said by asking __________ questions.

a)

interpretive

b)

personal

c)

open-ended

d)

numerous

49.

After determining that the product requested by the customer is not available, the salesperson's next steps in substitute selling are to

a)

explain how to care for the product and reinforce the customer's decision

b)

evaluate the customer and select substitute products

c)

reinforce the customer's decision and close the sale

d)

clarify the customer's need and select substitute products

50.

Jason works for Sky Airlines. When reserving airline tickets for customers by telephone, Jason needs to obtain the customer's desired arrival and departure locations, travel dates, and

a)

passport and credit card information

b)

identification number and email adress

c)

contact and payment information

d)

telephone number and travel code