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WorksheetsMarketing Management EOPA Review (Part 2)
Total questions: 50
Worksheet time: 25mins
Why is it important for businesses to follow local health ordinances?
To prevent accidents in the workpl
To reduce the risk of widespread illness
To protect the natural environment
To lower the need for medical care facilities
It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when
A coworker blocks the fire escape route with boxes of old files
the housekeeping staff disposes of the company's hazardous materials
the employer does not take steps to correct the issue
a vendor does not have a ventilation system that meets code
Which of the following actions is most likely to contribute to the creation of a safe business environment:
Running extension cords across main walkways in a business
Salting icy patches on the sidewalk outside the business entrance
Storing inventory in stairwells and in front of emergency exits
Keeping file drawers in high traffic areas open throughout the day
While Ken was heating up his lunch in the company's kitchen microwave oven, his food caught on fire. What is the most appropriate action for Ken to take?
Call 411 and request assistance from the fire department
Leave the kitchen to report the fire to his supervisor
Use the kitchen fire extinguisher to put out the fire
Open the window for evatuation purposes
Businesses may prevent burglaries by checking every room in the building at night to make sure that the
telephones are tranferred
public areas are clean
electrical equipment is turned off
windows and doors are locked
Although your coworker Edward has always been a pessimistic person, his attitude has been very negative lately. He obviously has an extreme dislike for the new manager, and recently, his favorite topics of conversation have been guns and knives. Knowing all this, what should you do?
Say nothing because Edward will probably calm down soon
Share this information with your supervisor or the HR department
Call the local sheriff of police chief to discuss Edward's mood
During a staff meeting, accues Edward of plotting to kill the manager
Which of the following restaurant assets would be considered intangible:
The waiter's uniforms
An expensive oven
The building
A secret recipe
In searching out suppliers, industrial purchasers should obtain __________ from potential vendors.
resource files
purchasing orders
buying plans
price quotations
What might a business do if it is running out of a popular product?
Order substitutes
Reduce the price
Hold a sale
Place a reorder
Filipe is a chef at a restaurant. He always starts with his resources, such as raw vegetables and meats, and then turns them into a fully-cooked meal. When Filipe turns his ingredients into a complete meal, he's taking part in
mass production
dispatching
the conversion process
resource transformation
. Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product?
Idea generation
Product screning
Concept testing
Feasibility analysis
What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?
Should we regionalize the product?
Does the product need to be modernized?
Should we take the product off the market?
How can we make the public aware of our product?
Many businesses are using the technology developed by the space program to create
Advanced new products
marketing strategies
updated brand names
advertising techniques
The Underwriters Laboratory seal on an electrical product indicates
quality and safety backed by a testing organization
a guarantee by the manufacturer
the product can be returned
standard grades established by the federal government
A warranty that covers the entire product is known as a(n) __________ warranty.
full
limited
express
implied
Honest goal setting usually helps you to __________ your priorities
confuse
clarify
conceal
complicate
Rechargeable batteries are an example of what type of innovation?
Product
Paradigm
Convertible
Categorical
Mel is about to decide which job to take—using only the facts. As she compares and contrasts information about each job opportunity, Mel is showing that she is aware of which decision-making influence:
Input
Framing
Logic
Style
Rob decides that he really can't know if Patrick will help him unless he asks, so he decides to do so. Which step of the seven-step problem-solving method does this situation illustrate?
Evaluate the solution
Select and implement a solution
Define the problem
Determine possible solutions
What activity are Nikki and Josh performing when they read over a scenario and then act out the parts in a training class?
Experimenting
Brainstorming
Meditation
Role-playing
In order to decide which tasks are most important and the order in which the tasks are to be completed, planners can use the
GDP Factor
ABC Principle
RH Factor
XYZ Principle
Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive __________ skills.
personal-orientation
self-conceptual
inner-qualitative
self-managerment
Which of the following is an example of a right that workers should expect to have in the workplace:
Freedom from discrimination
Flexible work schedule
Unlimited personal time
Access to company information
One way to obtain reliable and up-to-date information about employment trends in a certain career or field is by
speaking with a salesperson
reading older periodicals
asking retired workers
visiting government websites
When using exploratory interviews to identify occupational interests, you should try to interview someone who
has an executive position in the company
used to have the kind of job you want
holds the kind of job you want
hires people for the kind of job you want
Diana prepares bills and invoices for her company. Her career is in the area of
corporate finance
marketing communications
securities and investments
professional selling
Brad wants to find a job in the field of advertising. An easy way for Brad to find out the names of all the advertising businesses in his area would be to
visit local businesses
read the yellow pages
ask his friends
watch for advertising
Which of the following guidelines should you follow when completing a job application form:
Print the requested information in black ink
complete the parts labeled for employer use only."
Identify the minimum salary level that is acceptable
Leave information blank when it does not apply to you
What types of skills are extremely important for an applicant to use effectively during an employment interview?
Occupational
Communication
Management
Educational
What is one of the benefits of sending a job interview follow-up letter?
Reminds the interviewer of the applicatant
Lets the applicant submit test scores
Allows the applicant t inclue a resume
Provides the interviewer with references
Under what circumstances would it be appropriate for a person to send a letter of application to a business?
When acting on a referral job lead
When completing an application form
When submitting educational transcripts
When responding to a request for information
Which of the following must appear on your resume:
Marital status
Education
Date of birth
List of references
Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain
work experience
monetary compensation
technical training
guidance counseling
Which of the following often makes it necessary for workers to continue their education and obtain training to pursue different careers:
Advances in technology
Increases in responsibility
Changes in geography
Limits to confidentiality
What type of duties do customer-service professionals often perform?
Preparing ads
Paying invoices
Handling complaints
Receiving shipments
Which of the following is the right time for a business to make promotional decisions in relation to product, price, and distribution decisions:
After product, price, and distribution
Before product, price, and distribution
Along with product, price, and distribution
Without considering product, price, and distribution
An ad informing consumers of a company's efforts to stop pollution is an example of __________ promotion.
promotional
institutional
direct-mail
retail
Which of the following is the basic purpose of a company's promotional mix:
To provide all product informatoin
To influence consumers to purchase
To list the company's products
To reduce competitor's sales
Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer's __________ address.
P.O. Box
street
secondary
Which of the following is an example of specialty advertising:
Skywriting
A postcard announcing a special sale
Billboards
Key rings bearing a company's name
. Roy is taking a class on how to use the new software he just purchased for his business. The class is offered by the store where he purchased the software. What aspect of customer service does this situation illustrate?
Customer training
Credit/Financing
Order processing
Installation
What is a benefit to the salesperson of building a clientele?
Obtaining referrals from loyal customers
Reducing selling costs
Supporting the company image
Securing customer acceptance of higher prices
Terms-of-sale selling policies cover such conditions of the sale as
credit, delivery, and discounts
installation and maintenance
discounts, guarantees, and returns
entertaining the customer and prospecting
A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)
advertiser
competitor
designer
customer
One way for salespeople to answer a customer's question about the difference between two items is to explain
construction and materials
appearance and style
unique or novel features
use and durability
One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to
put the customer on guard
make a single sale
gain the customer's confidence
prevent customer's objections
Salespersons can demonstrate their enthusiasm for the products they sell through
tone of voice
physical contact
customer endorsements
indifferent expressions
. The salesperson can check his/her understanding of what the customer has said by asking __________ questions.
interpretive
personal
open-ended
numerous
After determining that the product requested by the customer is not available, the salesperson's next steps in substitute selling are to
explain how to care for the product and reinforce the customer's decision
evaluate the customer and select substitute products
reinforce the customer's decision and close the sale
clarify the customer's need and select substitute products
Jason works for Sky Airlines. When reserving airline tickets for customers by telephone, Jason needs to obtain the customer's desired arrival and departure locations, travel dates, and
passport and credit card information
identification number and email adress
contact and payment information
telephone number and travel code
