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WorksheetsMKTG Group 4 Paper Presentation
Total questions: 12
Worksheet time: 6mins
What is the expected revenue for the gaming industry in 2021 worldwide?
$29 billion
$2 billion
$106 billion
$393 billion
What percentage of mobile app spending is attributed to gaming?
50%
60%
70%
80%
What is the predicted market value for in-app advertising in 2020?
$240 billion
$330 billion
$15 billion
$90 billion
What percentage of game developers use in-app advertising?
94%
13%
47%
66%
How much of the revenue in free games comes via In App Purchases?
75%
15%
95%
45%
What is the primary source of revenue from In App Purchases?
Unlocking levels
Purchasing extra lives
Removing Ads
Buying permanent upgrades
What is the average purchase amount for In App Purchases?
$0.50
$4.00
$19.99
$10.99
What percentage of users play the game the day after installation?
48%
3%
87%
69%
What percentage of users play the game after a month since installation?
9%
0.4%
31%
17%
What happens to a user's level of engagement with the game over time?
Increases over time
Decreases over time
Fluctuates over time
Stays constant over time
Out of users who stopped playing a game within a month, what percentage spent any money in that month?
1%
13%
74%
99%
Out of users who played a game for over a month, what percentage spent money in their first month?
4%
16%
39%
28%
