WorksheetsIntro to DM
Total questions: 13
Worksheet time: 7mins
Which element should NOT be discussed in the phase of Think
Strategy and Context
Understanding customer behavior
Market Research
Optimization
Which model is best suited for Digital Marketing Strategy?
AIDA
SMART
SOSTAC
None
Which example is the best SMART objective?
To increase the number of sales in next 5 years
To increase by 10% sales in next 5 years
To increase by 10 sales by focusing on the product improvement.
None
Which method can be used in understanding competitors?
Benchmarking methods
Inside-out methods
4Ps
SWOT analysis
Steps that guide digital process
Think - Create - Engage - Retain - Optimise
Think - Engage - Retain - Optimise
Think - Create - Optimise - Engage - Retain
Think - Create - Optimise - Engage
A situational analysis will include:
Environment - Business - Customers- Competitors
Environment - Business - Customers
Customers - Business - Strategy - Environment
None
It is said that Customer Journey is linear. True or False
True
False
Marketing Strategy is a part of Business and Brand Strategy. True or False?
True
False
In Brand Pyramid Template, what is Brand Idea about?
The essence of your brand
Summarises the tangible benefits
Manifestation of the brand in human characteristics
None
Tactic is a broad step including strategy? Right or wrong?
Wrong
Right
-Information derived from customer data, both from internal and external sources, to strengthen strategic decisions and foster better customer connections. This is called_______?
Customer Intelligence
Business Intelligence
Algorithmic Intelligence
Software Intelligence
What is one of the characteristics of Society 5.0?
Automation, informatization: computer, internet
Digital transformation: AI, IoT, blockchain
Electricity, petroleum, and motors.
All of them.
Which programming language focuses on improving website's interactive function?
CSS
PHP
JavaScript
HTML
