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WorksheetsIGCSE Business Studies Section 3: Marketing
Total questions: 25
Worksheet time: 8mins
Pricing Strategies
Product development
Market research
Promotion
Popular market
Niche market
International market
Mass market
Place, price, product, people
Place, price, product, promotion
Price, premium, place, product
People, promotion, place, price
Maturity
Growth
Introduction
Decline
8. What is NOT a cause that changes customer spending habits & behavior?
Change in fashion
Change in income
Change in imports
Change in economy
Product development
Market research
Promotion
Pricing strategies
10. What is a problem with entering new markets?
New customers
Increase sales
Spreads risk
Different laws & regulations
11. Which of the following is an advantage of E-COMMERCE to CONSUMERS?
Can access customers all over the world
Lower costs/overheads due to having no shops
It is easy to engage with potential customers
It makes global goods more easily available
Economic cycle
Market research
Product lifecycle
Pricing strategies
Cost-plus pricing
Psychological pricing
Promotional pricing
Penetration pricing
Advertising
Personal selling
Sales promotion
Public relations
17. What form of promotion uses film and TV shows to show characters using specific goods/services?
TV adverts
Product placement
Viral marketing
Radio
18. What is NOT one of the aims of promotion?
To increase demand for products
Establish a price
Raise awareness
Devalue the brand
What is the term used when we target products towards people with specific likes, hobbies and lifestyles?
Geographic segmentation
Socio-demographic segmentation
Demographic segmentation
Psychographic segmentation
Which stage of the product lifecycle is characterized by falling/low sales and no profits?
Introduction
Growth
Maturity
Decline
21. What is primary research in marketing?
Using information that already exists
Collecting data directly from customers
Observing the behavior of competitors
Analyzing market trends from the past
22. What is secondary research in marketing?
Collecting data directly from customers
Observing the behavior of competitors
Developing new products based on customer feedback
Using information that already exists
23. What is the role of packaging in the marketing mix?
To increase the price of the product
To improve the quality of the product
To provide information about the product
To reduce the size of the product
24. What is price elasticity of demand?
A measure of how much a product costs to produce
A measure of how sensitive customers are to changes in price
A measure of how quickly a product is sold
A measure of how much customers are willing to pay for a product
25. What is NOT a factor that determines the "place" element of the marketing mix?
Economic cycle
The overall marketing aims
Brand image & customer expectations
Product life cycle
