wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Corporate Communication and Advertising 2021

Total questions: 17

Worksheet time: 14mins

Name
Class
Date
1.

Your Full Name

4 lines
2.

Roll Number

4 lines
3.

A memorable short tune with a lyric broadcast in radio and television commercials is called a ………..

a)

Campaign

b

b)

BGM

c)

Jingle

d)

Gimbel

4.

…………… is the second largest circulated newspaper in Malayalam

a)

Malayala Manorama

b)

Mathrbhoomi

c)

Madhyamam

d)

Kerala Kaumudhi

5.

Expand CSR

a)

Corporate Social Response

b)

Cooperative Social Responsibility

c)

Corporate Social Responsibility

d)

Cooperative Social Responsibility

6.

House journal is basically a/an ………tool for PR practitioners.

a)

Internal

b)

External

c)

Both Internal and External

d)

Can be either internal or external

7.

PRSI is professional body of

a)

PRSI is professional body of

b)

PR practitioners

c)

PR and advertising practitioners

d)

PR practitioners of public sector undertakings

8.

An advertisement with a message in public interest is described as……………

a)

Public Interest ad

b)

Consumer Ad

c)

Social Responsible ad

d)

PSA

9.

A face to face interaction with press persons is called……………

a)

Media Tour

b)

Interview

c)

Press Conference

d)

Press Club

10.

A graphic mark used by companies to aid and promote instant public recognition is

known as

a)

Logo

b)

Brand

c)

Trademark

d)

POS

11.

Name the self regulatory body of the advertisers

a)

Advertising council of India

b)

Advertising Standards Council of India

c)

Advertising Authority of India

d)

Advertising Board of India

12.

Directorate of Advertising and Visual Publicity (DAVP) is headquartered in ………..

a)

Mumbai

b)

New Delhi

c)

Kolkata

d)

Noida

13.

One to one communication between sellers and prospective buyers is……………

a)

Mediated Selling

b)

Integrated Selling

c)

Intermediate marketing

d)

Direct Marketing

14.

………………….. is a micro-blogging social media network.

a)

Twitter

b)

Facebook

c)

Instagram

d)

WhatsApp

15.

Name the advertising and publicity agency of the Central Government

a)

PRSI

b)

IPRA

c)

DAVP

d)

PSA

16.

Use of celebrities to promote a product or service in advertising is described as………

a)

Endorsement

b)

Surrogate

c)

Fashion

d)

Fame

17.

Self regulatory of body of the advertisement is

a)

ACSI

b)

ICSA

c)

IPRA

d)

ASCI