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WorksheetsCorporate Communication and Advertising 2021
Total questions: 17
Worksheet time: 14mins
Your Full Name
Roll Number
A memorable short tune with a lyric broadcast in radio and television commercials is called a ………..
Campaign
b
BGM
Jingle
Gimbel
…………… is the second largest circulated newspaper in Malayalam
Malayala Manorama
Mathrbhoomi
Madhyamam
Kerala Kaumudhi
Expand CSR
Corporate Social Response
Cooperative Social Responsibility
Corporate Social Responsibility
Cooperative Social Responsibility
House journal is basically a/an ………tool for PR practitioners.
Internal
External
Both Internal and External
Can be either internal or external
PRSI is professional body of
PRSI is professional body of
PR practitioners
PR and advertising practitioners
PR practitioners of public sector undertakings
An advertisement with a message in public interest is described as……………
Public Interest ad
Consumer Ad
Social Responsible ad
PSA
A face to face interaction with press persons is called……………
Media Tour
Interview
Press Conference
Press Club
A graphic mark used by companies to aid and promote instant public recognition is
known as
Logo
Brand
Trademark
POS
Name the self regulatory body of the advertisers
Advertising council of India
Advertising Standards Council of India
Advertising Authority of India
Advertising Board of India
Directorate of Advertising and Visual Publicity (DAVP) is headquartered in ………..
Mumbai
New Delhi
Kolkata
Noida
One to one communication between sellers and prospective buyers is……………
Mediated Selling
Integrated Selling
Intermediate marketing
Direct Marketing
………………….. is a micro-blogging social media network.
Name the advertising and publicity agency of the Central Government
PRSI
IPRA
DAVP
PSA
Use of celebrities to promote a product or service in advertising is described as………
Endorsement
Surrogate
Fashion
Fame
Self regulatory of body of the advertisement is
ACSI
ICSA
IPRA
ASCI
