品牌聯名「不」是為了？ What is not the purpose of brand co-branding?

成功的「品牌定位」需取決於？ What factors does successful brand positioning depend on?

品牌中不需要包含什麼？ What doesn’t need to be included in the brand？

其實我們逛街時，通常在短短的時間之內，就會知道我們會不會購買該品牌，這是美國著名的什麼定律呢？

When we go shopping, we usually know within a short period of time whether we will buy the brand. What is this famous American law?

是什麼顏色代表著「值得信賴，安全，可靠」，經常被科技業所使用？

What color represents "trustworthy, safe, reliable" and is often used by the technology industry?

設計師與行銷人員溝通概念時，所使用的東西叫做？

When designers and marketers communicate brand concepts, what is the most commonly used communication tool?

在一個公司，或是品牌當中，該是由誰來訂定「品牌核心理念」的工作？

In a company or brand, who is responsible for formulating the "core brand concept"?

無論是製作DM，或是看板廣告，要有效的增加成交率，就是加上CTA。請問CTA是什麼？

Whether you are creating a DM or a billboard advertisement, the only way to effectively increase the transaction rate is to add a CTA. What is a CTA?

我們在逛百貨的時候，一般來說，什麼樣的位置上架費用會最高？

When we go shopping in a department store, generally speaking, where is the most expensive position to put on the shelves?

這幾年來在「開發產品」階段，應該以什麼導向為主軸？

In the past few years, what should be the main direction during the "product development" stage?

在品牌做市場定位階段時，我們會先了解消費者輪廓，在行銷當中會稱呼這些目標客群的簡稱為？

In the market positioning stage of the brand, we will first understand the consumer profile. What will be the abbreviation of these target customer groups in marketing?

品牌元素中什麼最重要呢？

Which of the brand elements is the most important?

身為行銷人，以統計數據來說，什麼樣的族群會是優秀的購買者呢？下列何者為「非」？

Statistically speaking, what group of people would not be excellent buyers?

驅動「顧客權益」因素，下列何者為非？

Which factor is not driving "customer rights"?

一個全新的品牌，需要有品牌包裝的最主要目的是？

What is the main purpose of a brand new brand that needs brand packaging?

第一印象，往往是行銷中最令人印象深刻的。請問人們在無對話的狀態之下，什麼因素，最能夠影響顧客決定？

The first impression is often the most impressive in marketing. In the absence of dialogue, what factors are most likely to influence customers’ decisions?