2.     It is the process of collaborating with suppliers and customers to create offerings that have value.

3.     It is a product whose benefit can only be used by a consumer for a short period of time.

4.     These are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons such as fear or adversity rather than desire.

5.     These are products whose physical characteristics are so identical that it would be difficult to distinguish one purchased from one vendor to another.

6.     It is a measurement use by a company to see the effectiveness of marketing strategy.

7.     It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

8.     It is the total demand for all potential customers for a specific product over a specific period in a specific market area.

9.     It is a group of customers who have both the willingness and financial capability to purchase a particular product.

10.     It is a demand for a specific brand of a product.

11.     It is a demand that there is no demand yet for the product but there exists a market capable of buying the product.

12. It refers to the total satisfaction of consumers that can receive from the consumption of a product.

13.     It is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit and market share growth.

14. It is the total value that a company provides a customer in exchange for payment.

15.     It is a person or organization that transacts with businessperson or business organization to buy goods and services for monetary or other valuable consideration.

16.     It is the process of ensuring customer satisfaction with a product or service.

17. It considers a long-term perspective of a company’s relationship with customers in contrast to a short-term view of “take the customer’s money and run”.

18.     Are the one responsible for sealing the deal with a customer.

19. Using ____, the total cost for acquiring or retaining a customer can be calculated and determined.

20.     What CLV stands for?

21. It seeks to achieve superior product attributes and features that are different for industry competitors.

22.     It involves selling all of a company’s assets in parts or as a whole for their tangible worth.

23.     This involves halting or reversing declining sales and profits through cost or asset reduction.

24.     It involves selling a division or part of an organization.

25.     It involves introducing new but related products or services.

26.     This strategy involves the introduction of existing products or services into a new geographical area or market.

27.     This strategy involves the improvement of current products or services development of new products with the purpose of increasing sales.

28.     This involves introducing new but unrelated products or services.

29.     This involves gaining ownership or increased control over distributors and retailers.

30.     This involves purchase of or increased control over competitors.

Identify the various stages in the marketing research process. Choose the number of each step on the box provided.

31.     The purpose of research objectives is to gather precise information to address information gaps.

32.     This is the stage in the process where the questionnaires are administered to the selected respondents.

33. Both problem and opportunities are subjects of marketing research.

34.     Primary and secondary information are the two basic types of information utilized in this stage.

35.     This initial step in the marketing process is necessary in order to save effort, time and cost.

36.     The differences and relationship between and among data are determined in this step.

37.     Methods and procedures in this step must be determined for the collection and analysis of information.

38.     Methods and procedures in this step must be determined for the collection and analysis of information.

39.     The most common form used in data collection which is the survey questionnaire must be carefully and meticulously prepared at this stage.

40.     This serves as basis for strategic or tactical decisions.