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Worksheets

esb review

Total questions: 42

Worksheet time: 27mins

Name
Class
Date
1.

Business Life Cycle Changes

The first stage is

a)

existence

b)

survival

c)

success

d)

take-off

2.

Business Life Cycle Changes

The second stage is ____________ where income and customers begin to grow

a)

existence

b)

survival

c)

success

d)

take-off

3.

Business Life Cycle Changes

The third stage is _____________, when a business is economically healthy

a)

existence

b)

survival

c)

success

d)

take-off

4.

Business Life Cycle Changes

The 4th stage is __________, where an owner decides whether to continue growing the business or to sell the business

a)

existence

b)

survival

c)

success

d)

take-off

5.

Business Life Cycle Changes

The 5th stage is __________, where the owner can separate financially and operationally from a business.

a)

exit plan stage

b)

resource maturity

c)

Pivot or persist

d)

take-off

6.

Business Life Cycle Changes

The 6th stage is __________, where an owner decides if they will continue to grow the business into a large company.

a)

exit plan stage

b)

resource maturity

c)

Pivot or persist

d)

take-off

7.

any type of employment in which a worker is paid a fixed piece rate for each unit

(a)  

8.

Step One: empathize

a)

Research User Needs

b)

State Your Users' Needs and Problems

c)

Create Solutions

d)

Try Your Solutions

e)

Challenge Assumptions and Create Ideas

9.

Step Two: define

a)

Research User Needs

b)

State Your Users' Needs and Problems

c)

Create Solutions

d)

Try Your Solutions

e)

Challenge Assumptions and Create Ideas

10.

Step Three: ideate

a)

Research User Needs

b)

State Your Users' Needs and Problems

c)

Create Solutions

d)

Try Your Solutions

e)

Challenge Assumptions and Create Ideas

11.

Step Four: protoype

a)

Research User Needs

b)

State Your Users' Needs and Problems

c)

Create Solutions

d)

Try Your Solutions

e)

Challenge Assumptions and Create Ideas

12.

Business Plan

a)

used to get investor buy-in

b)

highly visual

c)

highly text-based

d)

10-20 slides

e)

used to initially get attention of the investor

13.

pitch deck

a)

used to get investor buy-in

b)

highly visual

c)

highly text-based

d)

10-20 slides

e)

used to initially get attention of the investor

14.

What is required to have a trade secret

a)

information has economic value that's not widely known

b)

others can not legally obtain the information

c)

subject to reasonable efforts to maintain secrey

d)

must be a service

15.

CC

a)

Identifies it is a Creative Commons license

b)

Credit must be given to creditor

c)

Adaptations must be shared under the same terms

d)

Only noncommercial uses of the work are permitted

e)

No derivatives or adaptations of the work are permitted

16.

BY

a)

Identifies it is a Creative Commons license

b)

Credit must be given to creditor

c)

Adaptations must be shared under the same terms

d)

Only noncommercial uses of the work are permitted

e)

No derivatives or adaptations of the work are permitted

17.

SA

a)

Identifies it is a Creative Commons license

b)

Credit must be given to creditor

c)

Adaptations must be shared under the same terms

d)

Only noncommercial uses of the work are permitted

e)

No derivatives or adaptations of the work are permitted

18.

Most effective way to gather reactions from people who were at an event

a)

survey

b)

direct observations

c)

focus groups

d)

personal interview

19.

Retail

a)

Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone.

b)

Selling products in bulk to various outlets or retailers for onward sale.

c)

When a brand or manufacturer sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers.

d)

Businesses that sell to other businesses who are the intended end user of the product.

20.

Wholesale

a)

Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone.

b)

Selling products in bulk to various outlets or retailers for onward sale.

c)

When a brand or manufacturer sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers.

d)

Businesses that sell to other businesses who are the intended end user of the product.

21.

B2C

a)

Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone.

b)

Selling products in bulk to various outlets or retailers for onward sale.

c)

When a brand or manufacturer sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers.

d)

Businesses that sell to other businesses who are the intended end user of the product.

22.

Market/Fit hypothesis

a)

Product/market fit exists when you have the right solution to a problem worth solving

b)

A fit exists when people need your product rather than just seeing a potential benefit of using it.

c)

When users love your product so much they tell other people to use it.

d)

A rapid growth hypothesis ensures market/fit.

e)

Product/market fit can be predicated with direct-to-customer sales.

23.

should be included when calculating start up cost

a)

Permits, licenses, and incorporation fees

b)

Utilities

c)

Rent

d)

Business cards

24.

benefits of equity funding

a)

Can be used to raise working capital.

b)

Investors do not get paid if the business does not make a profit.

c)

Loan payments are predictable; they do not change with the fortunes of the business.

d)

Loan payments can be set up so they match seasonal sales of the business.

25.

Requires borrowing money

a)

debt financing

b)

equity fudning

26.

Requires selling a portion of the company

a)

debt financing

b)

equity fudning

27.

Places no additional burden on a company

a)

debt financing

b)

equity fudning

28.

which three characteristics help identify as business opportunity.

a)

quality

b)

price

c)

branding

d)

service

e)

marketing

29.

Has been opened to manufacturers because of digital tools.

a)

B2B

b)

D2C

c)

Wholesale

d)

Distribution

30.

What should be included when calculating start-up costs.

a)

business cards

b)

permits and licenses

c)

incorporation fees

d)

rent

e)

payroll

31.

what defines a small business

a)

fewer than 1,500 employees

b)

less than 35 million dollars in revenue

c)

non-profit

d)

between 500 and 1000 employees

32.

factors used to evaluate fair use copyright

a)

Amount of the work copied.

b)

Obtained from a subscription website

c)

If it is for use by a teacher or student.

d)

Purpose of your use.

e)

Effect of your use on the potential market of the work copied.

33.

economy pricing

a)

Prices that targeting customers looking to save as much money as possible

b)

Pair several products together and selling them for less money than each would be individually

c)

Setting prices low until after a reliable customer base is established, then raising prices

d)

Setting high prices when a product is introduced and then gradually lowering the price

e)

High quality products marketed to high-income individuals

34.

bundle pricing

a)

Prices that targeting customers looking to save as much money as possible

b)

Pair several products together and selling them for less money than each would be individually

c)

Setting prices low until after a reliable customer base is established, then raising prices

d)

Setting high prices when a product is introduced and then gradually lowering the price

e)

High quality products marketed to high-income individuals

35.

market penetration

a)

Prices that targeting customers looking to save as much money as possible

b)

Pair several products together and selling them for less money than each would be individually

c)

Setting prices low until after a reliable customer base is established, then raising prices

d)

Setting high prices when a product is introduced and then gradually lowering the price

e)

High quality products marketed to high-income individuals

36.

price skimming

a)

Prices that targeting customers looking to save as much money as possible

b)

Pair several products together and selling them for less money than each would be individually

c)

Setting prices low until after a reliable customer base is established, then raising prices

d)

Setting high prices when a product is introduced and then gradually lowering the price

e)

High quality products marketed to high-income individuals

37.

What is TRUE about SWOT analysis

a)

threats are easiest to mitigate

b)

acting on weaknesses is NEEDED to grow a business

c)

opportunities are NOT actionable

d)

strengths should be implemented

38.

which of these tools is most useful w/ customer service support sales strategies?

(a)  

39.

ensures all customer interactions occur in the same place

(a)  

40.

what are 3 things you need to consider regarding the mass delivery of your service.

a)

Creating an effective demonstration of your service for potential customers.

b)

Finding a source of materials to support your service.

c)

Training employees with the knowledge to consistently deliver the service.

d)

Establishing quality control measures and accountability.

e)

Developing the product website and social media campaign.

41.

ROI

(a)  

42.

operating income



(a)