Worksheets3.01-3.03 Marketing
Total questions: 20
Worksheet time: 40mins
Name
Class
Date
1.
The end result of promotion is that information about goods, services, images, or ideas will be
a)
gathered.
b)
researched.
c)
organized.
d)
communicated.
2.
Businesses receive positive feedback about the effectiveness of their promotional messages when consumers
a)
buy their products.
b)
ask specific questions.
c)
visit their competitors
d)
see their advertisements.
3.
An anti-drunk driving group would most likely use promotion to
a)
sell products.
b)
communicate ideas.
c)
market services.
d)
create jobs.
4.
You buy some batteries that have information about their money-back guarantee printed on their packaging. This information is intended to __________ you.
a)
remind
b)
persuade
c)
inform
d)
protect
5.
Promotions that educate customers are especially important for __________ products.
a)
new
b)
old
c)
competitive
d)
noncompetitive
6.
Which of the following is an example of product promotion:
a)
Coupon for the purchase of Ritz crackers
b)
Press conference announcing a major corporate merger
c)
Philip Morris’ youth smoking prevention program
d)
Recruiting event for a large technology firm
7.
Which of the following is a use of product promotion:
a)
Recruiting new employees
b)
Highlighting social or environmental issues
c)
Informing customers about product features
d)
Changing attitudes toward the company
8.
How does promotion help the economy grow?
a)
It educates customers.
b)
It creates jobs.
c)
It creates awareness of companies.
d)
It encourages a higher standard of living.
9.
How does promotion benefit customers?
a)
It supports the mass media.
b)
It creates jobs.
c)
It enhances a company’s image.
d)
It educates them.
10.
Which of the following is a benefit of promotional activities:
a)
They are deceiving.
b)
They are all immediate and measurable.
c)
They help support the mass media.
d)
They are the foundation of the economy.
11.
Which of the following is an overall goal of the promotional mix:
a)
To decrease operating expenses
b)
To convey a message inexpensively
c)
To persuade consumers to buy
d)
To have the right goods available
12.
Which of the following statements best defines the term promotional mix:
a)
The way in which businesses combine promotional methods
b)
The “magic formula” used in developing promotional plans
c)
The confusion of too many promotional techniques
d)
The rotation technique used for promoting employees
13.
Any paid form of non-personal presentation of ideas, images, goods, or services is known as
a)
sales promotion.
b)
personal selling.
c)
publicity.
d)
advertising.
14.
VISA pays to promote its services on other companies’ websites. These promotions are examples of
a)
publicity.
b)
sales promotion.
c)
advertising.
d)
personal selling.
15.
Which of the following is an example of personal selling:
a)
A salesperson places an ad in a local newspaper.
b)
A business manager holds a press conference to explain a new product.
c)
A financial planner discusses retirement plans with a group of employees.
d)
An employee hands out coupons to customers who are attending a trade show.
16.
Which of the following is a false statement about the promotional mix:
a)
Advertising is the best promotional mix element.
b)
The promotional mix plays a key role in obtaining customers.
c)
The promotional mix may need to be changed from time to time.
d)
A variety of communication channels can be used to promote goods, services, or ideas.
17.
Which of the following is a true statement about inexpensive, self-service products:
a)
They are in the decline stage of their life cycles.
b)
Their promotional mix should emphasize personal selling.
c)
Examples of these products are computers and automobiles.
d)
Sales promotion could promote these products successfully.
18.
Personal selling would be a cost-effective form of promotion for which of the following products:
a)
Newspaper
b)
Garden rake
c)
Laptop computer
d)
Soft drink
19.
Johnson Quittles developed a new digital music platform that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will
a)
phase out the product.
b)
compare competing products.
c)
inform customers about the new product.
d)
be competitive with companies making similar products.
20.
In which stage of a product’s life cycle would the least money be invested in product promotion?
a)
Growth
b)
Introduction
c)
Decline
d)
Maturity
100 %
