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WorksheetsMarket Research
Total questions: 16
Worksheet time: 8mins
Market research is It involves identifying and anticipating
what consumers want today and
will want in the future
True
False
Which of these is not a reason for market research?
Identify customer needs
Establish market size and location
Assess the competition
Boost industrial relations
Field research is also known as secondary research
True
False
Which of the following is not an example of desk research?
Internet
Government Publications
Focus Group
Reports
Which of the following is a disadvantage of field research?
Obtain info Quickly
Doesn't have to share results
Takes a lot of money and time.
None of the above
The importance of market research is the following...
reduced risk of failure
Identify new markets
Identify threats
All of the above
dividing by population characteristics, e.g. age, gender, income, etc
Geographic
Demographic
Psychological
None of the above
dividing by geographical area
Geographic
Demographic
Psychological
None of the above
dividing by attitude or taste
Geographic
Demographic
Psychological
None of the above
Market segmentation can help get a foothold in the market, increase sales and lower costs.
True
False
A niche market is a small group of potential customers. A benefit is..
Face less competition
Lowers marketing costs
Both
None
The marketing concept states that the customer is the least important person to the business.
True
False
When customers are treated well, we see benefits. which of these is not one?
Increased sales and profits
enhanced goodwill
fewer repairs/returns - businesses costs drop
Increased customer complaints
Investigating the market to develop business opportunities can be done by..
Feedback sheets
Questionarrie
SWOT analysis
None of the above
It sets out the strategies that a business must take in order to attract and keep customers..
Business Plan
SWOT
Marketing Plan
Production Plan
A particular group of consumers.
Mass Audience
USP
Market Segment
Niche Market
