Worksheetsmarketing applications unit 5 review part 1
Total questions: 15
Worksheet time: 8mins
Which technique is an example of the use of product demonstration?
Measuring the height of a customer
Preparing popcorn in a microwave oven
Having a customer try on a shirt
Handing out sale brochures
What type of probe should be used to determine what the customer is thinking?
Opinion-gathering
Information-gathering
Closed-end
Confirming
The headline, graphics, signature, and copy of a print advertisement should coordinate with one another, so that the message has which
feature?
Clearness
Humor
Entertainment
Uncertainty
Which is the element of an advertisement that should be coordinated to make the ad effective?
Illustration, layout, artwork, text
Copy, typeface, color, slogan
Headline, illustration, copy, signature
Signature, slogan, type size, font
One reason why it is important to coordinate the headline and
illustrations in an advertisement is to perform which action?
Customers are aware of the cost involved.
Customers appreciate the style of layout.
Customers understand the company name.
Customers want to read the message.
Why do advertisers use endorsements in their print ads?
To benefit from the personal experiences of users
To encourage readers to take action
To show different uses for a product
To strengthen the sales message
Making sure that the headline, illustrations, and copy promote the same theme is an example of coordinating which components?
Arrangements in print
Principles of design
Channels of communication
Elements in advertisements
What is the element of a print advertisement that supports the ad's statement is called?
An identification
An amplification
A benefit
An endorsement
The part of a print advertisement that is often noticed first by readers is which component?
The illustration
The business identification
The white space
The copy
The main purpose of the headline in a print advertisement is to perform which activity?
Supply information
Identify the business
Attract attention
Express the product's benefits
Which part of a print advertisement sells the product's benefits to the consumer and arouses the desire to purchase it?
Signature
Logotype
Copy
White space
Which statement is true about print ads?
Ad copy is intended to catch the readers' attention.
Advertisers like to use as much copy as possible.
Ad copy can be any length that the advertiser wants.
Advertisers must include the price of products in ads.
One way a business can coordinate its promotional activities is to
perform which activity?
Alternate institutional and promotional ads
Make sure salespeople know what is being promoted
Watch to see what competitors are promoting
Include both old and new products in its promotions
The promotional plan of a business is based on which component?
Financial plan
Marketing plan
Merchandise plan
Advertising campaign
A manufacturer provides businesses with racks for displaying its products. This is an example of which activity?
Selection of channels of distribution
Use of cooperative advertising
Coordination of promotional activities
Development of an advertising campaign
