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Spring Review Part 1 - Product Development and Selling

Total questions: 17

Worksheet time: 6mins

Name
Class
Date
1.

What does it mean to find the product gap?

a)

The time between an old and new trend

b)

The space between 2 pieces of a product

c)

The difference between what products are available and what is needed

d)

The difference in time from when a product is ordered to when it arrives

2.

Before Joe, a Wendy's employee, rings up a customer's order of burger, fries, and a drink, he asks the customer if they would like to "super-size" it. What method is Joe using to sell additional merchandise?

a)

cross selling

b)

promotional selling

c)

relationship selling

d)

up-selling

3.

John purchases Kellogg's Frosted Flakes cereal. What type of product did he purchase?

a)

generic brand product

b)

geographic brand product

c)

national brand product

d)

private brand product

4.

Which term describes mentioning additional or related merchandise to the customer after they have decided to purchase an item?

a)

closing the sale

b)

determining needs

c)

suggestion selling

d)

relationship building

5.

Which concept describes matching the characteristics of a product to a customer's needs and wants?

a)

feature-benefit selling

b)

high pressure selling

c)

rational selling

d)

retail selling

6.

What is the first step of the selling process?

a)

approach

b)

determining customer needs

c)

follow up

d)

presentation

7.

Samsung advertises the unique advantages of their cell phones in comparison to the iPhone. Which form of product positioning are they using?

a)

positioning by price and quality

b)

positioning by features and benefits

c)

positioning by unique characteristics

d)

positioning in relation to the competition

8.

Publix sells a variety of products such as cookies, meat, bread, shampoo, and  much more. Which term describes what all of these products are in relation to the  store?

a)

product line

b)

product mix

c)

product depth

d)

product width

9.

Which term describes a word, name, symbol, sound or combination that has been  legally protected by the federal government?

a)

trademark

b)

tradename

c)

trade symbol

d)

trade character

10.

Janet buys a t-shirt to remember her trip to Orlando. What type of buying  motive is this?

a)

emotional

b)

extensive

c)

limited

d)

routine

11.

What term describes all decisions a business makes about the production and sale  of its products?

a)

product planning

b)

product bundling

c)

product packaging

d)

product positioning

12.

What is an example of product bundling?

a)

a box of candy

b)

a pair of shoes

c)

a bottle of perfume

d)

a vacation package

13.

 A customer goes to an optometrist and is fitted for new frames. What type of sale  is this?

a)

e-tailing

b)

personal selling

c)

telemarketing selling

d)

business-to-business selling

14.

Which term describes a firm’s percentage of the total sales volume generated by  all competitors in a given market?

a)

market sales

b)

market share

c)

market volume

d)

market percentage

15.

Which term is used to describe how an employee is being paid when pay is based  only on the number of products they have sold?

a)

commission

b)

quota

c)

salary

d)

stipend

16.

Which stage of the decision-making process would Steve be in if he were deciding  which toothpaste brand would help him to whiten his teeth?

a)

problem recognition

b)

purchase the product

c)

evaluate alternatives

d)

post purchase evaluation

17.

Which term describes the number of items a company sells in one particular  product line?

a)

product mix

b)

product lines

c)

product depth

d)

product categories