WorksheetsSpring Review Part 1 - Product Development and Selling
Total questions: 17
Worksheet time: 6mins
What does it mean to find the product gap?
The time between an old and new trend
The space between 2 pieces of a product
The difference between what products are available and what is needed
The difference in time from when a product is ordered to when it arrives
Before Joe, a Wendy's employee, rings up a customer's order of burger, fries, and a drink, he asks the customer if they would like to "super-size" it. What method is Joe using to sell additional merchandise?
cross selling
promotional selling
relationship selling
up-selling
John purchases Kellogg's Frosted Flakes cereal. What type of product did he purchase?
generic brand product
geographic brand product
national brand product
private brand product
Which term describes mentioning additional or related merchandise to the customer after they have decided to purchase an item?
closing the sale
determining needs
suggestion selling
relationship building
Which concept describes matching the characteristics of a product to a customer's needs and wants?
feature-benefit selling
high pressure selling
rational selling
retail selling
What is the first step of the selling process?
approach
determining customer needs
follow up
presentation
Samsung advertises the unique advantages of their cell phones in comparison to the iPhone. Which form of product positioning are they using?
positioning by price and quality
positioning by features and benefits
positioning by unique characteristics
positioning in relation to the competition
Publix sells a variety of products such as cookies, meat, bread, shampoo, and much more. Which term describes what all of these products are in relation to the store?
product line
product mix
product depth
product width
Which term describes a word, name, symbol, sound or combination that has been legally protected by the federal government?
trademark
tradename
trade symbol
trade character
Janet buys a t-shirt to remember her trip to Orlando. What type of buying motive is this?
emotional
extensive
limited
routine
What term describes all decisions a business makes about the production and sale of its products?
product planning
product bundling
product packaging
product positioning
What is an example of product bundling?
a box of candy
a pair of shoes
a bottle of perfume
a vacation package
A customer goes to an optometrist and is fitted for new frames. What type of sale is this?
e-tailing
personal selling
telemarketing selling
business-to-business selling
Which term describes a firm’s percentage of the total sales volume generated by all competitors in a given market?
market sales
market share
market volume
market percentage
Which term is used to describe how an employee is being paid when pay is based only on the number of products they have sold?
commission
quota
salary
stipend
Which stage of the decision-making process would Steve be in if he were deciding which toothpaste brand would help him to whiten his teeth?
problem recognition
purchase the product
evaluate alternatives
post purchase evaluation
Which term describes the number of items a company sells in one particular product line?
product mix
product lines
product depth
product categories
