WorksheetsB2C and B2B market
Total questions: 8
Worksheet time: 3mins
_____include external influences such as culture, family, and opinion leaders.
Economic factors
Psychological factors
Social factors
The driving force that causes a consumer to take action and satisfy a specific need is a _______.
Perception
Motive
Social need
______ include influences internal to the individual such as perceptions, attitudes, and learning.
Psychological factors
Situational factors
Social factors
Stopping to buy gas because your gas tank is empty, not because you want gas, is an example of which situational factor?
Purchase reason
Social surroundings
Buyer’s mood and condition
Store location and lighting are examples of _______, a situational factor that impacts consumer decision making.
Purchase reason
Social surroundings
Physical surroundings
Hospitals, colleges and universities, and museums fall into the ______ category of business customers.
Government
Institutional
Commercial
Retailers and wholesalers are part of the _______ category of business markets.
Reseller
Commercial
Institutional
In the buying center, _______ are people who affect the buying decision by supplying information to guide the evaluation of alternatives or by establishing buying specifications.
Gatekeeper
Deciders
Influencers
