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Worksheets

brands

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

Select the 2 advantages of branding

a)

A business can save money on marketing once the product becomes a household name.

b)

It means businesses don't have to make new items.

c)

The business can change its name if it wants to.

d)

Higher prices can be charged when consumers become loyal to the brand.

2.

Tipp-Ex is...

a)

The product

b)

The brand

3.

Brands tend to charge customers

a)

more for their products

b)

less for their products

4.

2 disadvantages of branding are..

a)

The business gains a huge following of loyal customers.

b)

The business' products can be easily copied and sold for a much cheaper price.

c)

A poor brand can affect the whole range of products produced by the manufacturer.

d)

The company cannot release new collections.

5.

Select Heinz 2 most popular products

a)

Canned Sweetcorn

b)

Brown Sauce

c)

Baked Beans

d)

Tomato soup

6.

In what ways can a brand be easily recognisable?

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

7.

What high street shop is very popular for selling brand "dupes"

a)

Forever 21

b)

H&M

c)

Primark

d)

Topshop

8.

Customers that buy brands expect the product to be high

a)

in price

b)

quality

9.

Hoover is the...

a)

Product

b)

Brand

10.

A well known brand might be seen as a guarantee of high quality. With some brands there can be an element of “snob value” in using them.

a)

True

b)

False

11.

Select the 2 advantages of branding

a)

A business can save money on marketing once the product becomes a household name.

b)

It means businesses don't have to make new items.

c)

The business can change its name if it wants to.

d)

Higher prices can be charged when consumers become loyal to the brand.

12.

Tipp-Ex is...

a)

The product

b)

The brand

13.

Brands tend to charge customers

a)

more for their products

b)

less for their products

14.

2 disadvantages of branding are..

a)

The business gains a huge following of loyal customers.

b)

The business' products can be easily copied and sold for a much cheaper price.

c)

A poor brand can affect the whole range of products produced by the manufacturer.

d)

The company cannot release new collections.

15.

Select Heinz 2 most popular products

a)

Canned Sweetcorn

b)

Brown Sauce

c)

Baked Beans

d)

Tomato soup

16.

In what ways can a brand be easily recognisable?

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

17.

What high street shop is very popular for selling brand "dupes"

a)

Forever 21

b)

H&M

c)

Primark

d)

Topshop

18.

Customers that buy brands expect the product to be high

a)

in price

b)

quality

19.

Hoover is the...

a)

Product

b)

Brand

20.

A well known brand might be seen as a guarantee of high quality. With some brands there can be an element of “snob value” in using them.

a)

True

b)

False

21.

Name the brand:

a)

Costa

b)

Starbucks

c)

Caffe Nero

d)

Muffin Break

22.

Name the brand:

a)

Find my Friends

b)

Facetime

c)

Facebook

d)

Friends

23.

Name the brand:

a)

Nike

b)

Addidas

c)

Fila

d)

Reebok

24.

Name the brand:

a)

Audi

b)

Aston Martin

c)

Alfa Romeo

d)

Honda

25.

Name the brand:

a)

Keynote

b)

Kodak

c)

Kingdom

d)

Kellogs

26.

Name the brand:

a)

Windows

b)

Android

c)

Squares

d)

Flag Creator

27.

Name the brand:

a)

Coca Cola

b)

Dr Pepper

c)

Pepsi

d)

Sprite

28.

Name the brand:

a)

KFC

b)

Pizza Hut

c)

Chicken Cottage

d)

Nandos

29.

Name the brand:

a)

Oxford Dictionary

b)

World Maths Challenge

c)

Wikipedia

d)

Britannica

30.

Name the brand:

a)

National Rail

b)

South Wales Trains

c)

Arriva Trains

d)

Chiltern Railways

31.

Name the brand:

a)

Protect the Panda

b)

PETA

c)

Save the Animals

d)

WWF

32.

Name the brand:

a)

Walkers

b)

Pringles

c)

McCoys

d)

Hula Hoops

33.

Name the brand:

a)

Acer

b)

Dell

c)

Google Chrome

d)

Android

34.

Name the brand:

a)

Nestle

b)

Kinder

c)

Guylian

d)

Cadburys

35.

Name the brand:

a)

Mega Blocks

b)

K-Nex

c)

Nintendo

d)

Lego