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WorksheetsCHAP 10. MASS MEDIA
Total questions: 32
Worksheet time: 11mins
Name
Class
Date
1.
Streaming and ringtones are strategies used by record companies to encourage sales.
a)
true
b)
F
c)
.
d)
.
2.
Websites like YouTube and Facebook have made it simple and inexpensive to construct a career as a professional recording artist.
a)
True
b)
F
c)
.
d)
.
3.
Ingrid Michaelson’s story demonstrates the power of the online model of distribution.
(a)
4.
Ingrid Michaelson’s experience indicated that the online distribution model can result in great economic loss for artists.
a)
True
b)
F
c)
.
d)
.
5.
In 2014, which genre enjoyed the most album sales?
a)
country
b)
alternative
c)
rock
d)
rap
6.
Many artists believe they can hit the jackpot if their recordings sell well and so prefer flat fees over royalties.
a)
true
b)
F
c)
.
d)
.
7.
Contracts with independent labels typically provide higher royalty rates than those of the majors.
a)
true
b)
F
c)
.
d)
.
8.
According to the Timeline of the Recording Industry, which of the following events occurred first?
a)
Apple released its iPod
b)
Napster's file-sharing service was launched
c)
Warner Cable started MTV
d)
The compact disc was introduced
9.
What does A&R stand for?
a)
announce and record
b)
artist and repertoire
c)
alternative and rock
d)
albums and records
10.
Independent record distributors have become the third largest distributor of recorded music in the U.S.
a)
True
b)
F
c)
.
d)
.
11.
At the start of the chapter, who said the following: "For so long, the recording industry had control. But now that monopoly has ended, they don't know what to do."?
a)
Rick Rubin
b)
Jon Bon Jovi
c)
Lady Gaga
d)
Simon Cowell
12.
Following the scandals of the late 1950s, the federal government made payola legal.
a)
True
b)
F
c)
.
d)
.
13.
In order to get noticed, many artists are making their work available on MySpace.
a)
true
b)
F
c)
,
d)
,
14.
Conglomeration has also been pervasive in the live music industry.
a)
True
b)
F
c)
.
d)
.
15.
Although physical sales of recorded music have dropped, the sales of individual digital songs has vastly made-up for the loss of revenue.
a)
True
b)
F
c)
.
d)
.
16.
Mechanical royalties are paid to composers, publishers, and record labels whenever their material is used.
a)
true
b)
F
c)
.
d)
,
17.
The primary advantage that traditional labels offer artists is the large amount of royalties they receive for album and singles sales.
a)
true
b)
F
c)
.
d)
.
18.
Taylor Swift is rich. Seriously. With her album sales, tour, perfume line, and Cover Girl advertising contract, what was her total wealth in 2014?
a)
$581 million
b)
$175 million
c)
$280 million
d)
$33 million
19.
In the organization of a typical recording company, which job title is used in both the production and A&R departments?
a)
agent
b)
producer
c)
manager
d)
representative
20.
Because the cost of making CDs has plummeted, many struggling artists are now able to self-produce their own CDs.
a)
true
b)
F
c)
.
d)
.
21.
It is safe to say the most talented artists generally get the most exposure and promotion from record labels.
a)
true
b)
F
c)
.
d)
.
22.
P2P downloading software facilitates the violation of copyrights.
a)
true
b)
F
c)
.
d)
.
23.
Contracts with independent labels typically provide higher royalty rates than those of the majors.
a)
true
b)
F
c)
.
d)
.
24.
The needs of recording-company promoters sometimes conflict with those of the radio programmers.
a)
true
b)
F
c)
.
d)
.
25.
An activity in which promotion personnel pay money to radio personnel to ensure that the latter will devote airtime to artists that the former's recording companies represent is known as what?
a)
payback
b)
payola
c)
pay forward
d)
PayPal
26.
The digital rights management code that sometimes accompanies a downloaded song allows unlimited use of the song by the person who downloaded it.
a)
true
b)
F
c)
,
d)
.
27.
What are the two types of royalties?
a)
upfront and delayed
b)
analog and digital
c)
live and recorded
d)
performance and mechanical
28.
Which of the following is not a characteristic of the U.S. recording industry?
a)
Its future is clear
b)
Its ownership is international
c)
Its distribution is concentrated
d)
Its production is dispersed
29.
A typical recording industry contract will give an artist or group from 40 to 50 percent of the retail price of an album.
a)
true
b)
F
c)
.
d)
.
30.
Because they have a strong international presence, independent record companies are generally regarded as the distributors of choice.
a)
true
b)
F
c)
.
d)
.
31.
In order to get noticed, many artists are making their work available on MySpace.
a)
true
b)
F
c)
.
d)
.
32.
Independent recording artists often make a substantial percentage of their income from the sale of concert paraphernalia.
a)
true
b)
F
c)
.
d)
.
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