Worksheetsجزء دكتور سلوي/ الاسيمنت 2
Total questions: 56
Worksheet time: 28mins
1- The main entry point to study investment opportunities and make final decisions and the
results that reach it , is known as……study
A) Marketing
B) Technical
C) Financial
D) another answer
2- Determining the target market takes place in the ............... stage of the marketing study
A) First
B) Second
C) Third
D) another answer
3-The pattern and trends of prices are one of the aims of the….. study
A) Funding
B) Technical
C) Financial
D) another answer
4- An organization whereby the buyer and seller are contacted, either directly or indirectly,
during a certain period of time
A) Good
B) Service
C) Market
D) another answer
5- Marketing opportunities for the project is one of the............ Marketing study
A) Stages
B) elements
C) Goals
D) another answer
6- It is a list that includes a set of questions about data or information
A) The survey
B) Observation
C) Report
D) another answer
7- Population data is an element of
A) Primary data
B) Nominal data
C) secondary data
D) another answer
8- Is the amount the consumer must exchange to receive the Product
A) Price
B) Product
C) Promotion
D) another answer
9- The goods-and-services combination the company offers to the target market.
A) Price
B) Place
C) Promotion
D) another answer (product)
10- The marketing tools used by the project in order to reach the marketing objectives in the target market.is
A) Marketing goal
B) Marketing element
C) Marketing mix
D) Another answer
11- When you look at the advertisement board of a store and then you make the decision for shopping there then which marketing mix strategy or element has succeeded there?
A. Presentation
B. Product
C. Place
D. Promotion
12- Reports, brochures, business cards, banners and brands are examples of
A) Process
B) Product
C) Place
D) another answer(Physical evidence)
13- This P is not a part of the 7Ps of the marketing mix
A) Promotion
B) Purpose
C) Price
D) People
14- Marketing mix for products consists of
A) 7Ps
B) 4Ps
C) 8Ps
D) 5Ps
15- …..are the key elements of promotion mix.----
A) Advertising and Sales Promotion
B) Publicity and Public Relations
C) Direct Marketing and Personal Selling
D) All of these
16- relates to distribution of products.---
A)Product
B) Price
C) Place
D) People
17- Creating a new commercial would be:
A) Product
B) Promotion
C) Place
D) People
18- Marketing is a process which aims at…….
a. Production
b. Profit making.
c. Satisfaction of customer needs
d. Selling products
19- A business's marketing mix would NOT include
A) Profit
B) Price
C) Product
D) People
20- Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.
A) An art
B) A Science
C) Both an “art” and a “science”
21- Which of the following is NOT an element of the marketing mix
A) Distribution
B) Price
C) Product
D) Target market
22- Strategic marketing planning establishes the-- -- --
A) Resource base provided by the firm's strategy
B) Economic impact of additional sales
C) Tactical plans that must be implemented by the entire organization
D) Basis for any marketing strategy
23- A(n) ________ is the set of actual and potential buyers and sellers of a product.
A) Audience
B)Market
C) group
D) exchange
24- Which of the following is currently the fastest-growing form of marketing?
ocial marketing
B) Mass media marketing
C) Online marketing
D) consumer-generated marketing
25- Marketing is a process of converting the potential customers into …
A) Actual customers
B. prospective customers
C. marketers
D) none of these
26- The group of elements price, product, promotion and place constitute
A) Price mix
B) marketing mix
C) product mix
D) promotion mix
27- Marketing is important to
A) Economy
B) companies
C) consumers
D) all of these
28- Profit through Customer Satisfaction Is aimed in …………. Concept
A) Production
B) Holistic
C) Marketing
D) Selling
29- Classification of goods into different groups in different markets means.……………
A) Marketing
B) marketing information system
C) Marketing opportunities isolation
D) market segmentation
30- Which is not the function of marketing
A) Sales
B) Purchases
C) Education
D) Transportation
31- Marketing mix is determined:
A) For the satisfaction of producers
B) For the satisfaction of manufacturers
C) For the satisfaction of consumers
D) For the satisfaction of the Government
32- Is the center of all marketing activities?
A) Finance
B) Product
C) Customer
D) None of these
33- A reduction in price on purchase during a stated period of time is known as.
A) Allowance
B) Inflation
C) Discount
D) None of these
34- The employees who interact with customers require training, motivation and communication are:
A. Service
B. Physical Evidence
C. People
D. Processes
35-…………..is the father of Modern Marketing.
a. Peter Drucker
b. Philip Kotler
c. Lester Wunderman
d. Abraham Maslow
36- Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
a. Demand.
b. Idea.
c. Product.
d. Service
37- ………buy products & ………….use product.
a. Consumer & Customers
b. Customers & Consumer
c. Buyers & Sellers
d. Buyers & Customer
38- Creation of advertisement is
A. Price
B. Place
C. Promotion
D. Product
39-What is the general term for products that have a physical form (i.e. you can touch them)?
a. Services
b. goods
c. components
d. raw materials
40-The 4Ps are product, promotion, place and _____
a. People
b. Profit
c. Process
d. Price
41- Marketing mix for service consists of
A) 7Ps
B) 4Ps
C) 8Ps
D) 5Ps
42-A new element has been added to the market mix, which is
a. Price
b. place
c. performance
d. process
43- Which is not a part of 4Cs in marketing?
a. Communication
b. Consumer
c. Cost
d. company
44- Refers to the system that assists the organization in delivering the service
a. Product
b. Process
c. Price
d. Promotion
45- The _______________ customer concern from the 4Cs is equivalent to the Place element of the marketing mix
a. Communications
b. consumer
c. Cost
d. Convenience
46- The_____ customer concern from the 4cs is equivalent to the Price element of the marketing mix
a. Communications
b. consumer
c. Cost
d. convenience
47- What is secondary data?
a. data that has already been published
b. unreliable data
c. back-up data
d. extra data
48-Market study is an organized effort to gather information about ___or___.
a) Market, Consumer
b) Market, Marketing
c) Mind, Media
d) Marketing, Behavior
49- Which one is not a part of the 4 Ps?
A. Product
B. People
C. Price
D. Place
50- Dividing the market into homogeneous groups is called?
A. Segmentation
B. Analysis
C. Classification
D. Grouping
51- In demographic segmentation which of these factors is not considered?
A. Age
B. Income
C. Interests
D. Gender
1- It is interested in clarifying The ability to import and export within the scope of work. Geographical distribution of the project's target groups.
Marketing study
Place
Third
Physical evidence
2- Is known as channel, distribution, or intermediary.
Place
Third
Physical evidence
primary data
3- Preparing the market mix takes place in the ............... stage of the marketing study.
Third
Physical evidence
primary data
Place
4- Is the environment in which the service is delivered.
Physical evidence
primary data
Third
Place
5- Observation is one of the data sources
primary data
Physical evidence
Third
Place
