WorksheetsIBS Quiz - Week 01 & 02
Total questions: 21
Worksheet time: 12mins
Select the different layers of the external business environment (There are more than one correct answer)
Market Environment
Industry Environment
Organisation
Macro-Environment
What is SWOT
A business environment analysis tool that analyses only internal environment
A business environment analysis tool that analyses only external environment
A business environment analysis tool that analyses both internal & External environment
What does SWOT stands for
S - Smart
W - World
O - Organisation
T - Time
S - Strengths
W - Weaknesses
O - Opportunities
T - Threats
S - Strength
W - World
O - Organisation
T - Threat
Which of the factors of SWOT analyses the internal environment
Strengths
Opportunities
Threats
Wekanesses
Which of the factors of SWOT analyses the external environment
Strengths
Opportunities
Threats
Wekanesses
(a) is the management process responsible for identifying, anticipating and satisfying customer requirements profitably
Which of the marketing orientation assumes “People will buy anything if it’s cheap enough”
Product Orientation
Marketing Orientation
Production Orientation
Selling Orientation
Which of the marketing orientation assumes “Focusing and improving the quality of the product will bring more buyers”
Product Orientation
Marketing Orientation
Production Orientation
Societal Marketing Orientation
Which of the marketing orientation assumes “Customers need persuading”
Product Orientation
Selling Orientation
Production Orientation
Societal Marketing Orientation
Which of the marketing orientation assumes “the needs of the customers should be the center of marketing”
Product Orientation
Relationship Marketing Orientation
Marketing Orientation
Societal Marketing Orientation
Which of the marketing orientation assumes “Marketers should be socially responsible”
Product Orientation
Relationship Marketing Orientation
Marketing Orientation
Societal Marketing Orientation
Which of the marketing orientation assumes “The life-time value of the customer”
Product Orientation
Relationship Marketing Orientation
Marketing Orientation
Societal Marketing Orientation
What does STP mean in Marketing
S - Selling
T - Telling
P - Pulling
S - Special
T - Targeting
P - Promotion
S - Segmentation
T - Targeting
P - Positioning
S - Strengths
T - Threats
P - Problems
Subdividing of a market into similar subsets of customers is known as
Targeting
Segmentation
Positioning
Deciding which customer group to focus for marketing is known as
Targeting
Segmentation
Positioning
How do you want your target/customer to think of your product is known as
Targeting
Segmentation
Positioning
The 4Ps of Marketing are
Product
Price
Professionalism
Profit
Profit
Place
Product
Political
Product
Price
Promotion
Place
Coca-Cola's iconic red and white logo and its refreshing beverages represent which "P" of marketing?
Price
Place
Promotion
Product
Apple's premium pricing strategy for its iPhones and MacBooks is associated with which "P" of marketing?
Price
Place
Promotion
Product
Amazon's vast distribution network and its ability to deliver products quickly is related to which "P" of marketing?
Price
Place
Promotion
Product
Nike's engaging ad campaigns featuring famous athletes and its sponsorship of sports events represent which "P" of marketing?
Price
Place
Promotion
Product
