cost of borrowing money

general increase in prices

To produce new stamps, coin, shares,… for sale to the public

people working

low taxes to encourage business activity

official rules / regulations / paperwork

total value of goods and services produced in a country

percentage of people without jobs

money from overseas

• difference in value between a country‟s imports and exports

The amount of money moving into and out

SO who starts their own business

To make ST develop or become more active

Employ

The basic and most important part of something

try to make somebody do something

The act of giving up something that is valuable to you to help someone else

A particular method of doing or chieving something

The tendency to always buy a particular brand

Using am existing name on another type  of product

The ideas and belief people have about a brand

How familiar people are with a brand

The name given to a product by the company

Customer who buy various competing products rather than being loyal to a particular brand

The introduction of a product to the market

The length of time people continue to buy a product

The set of products made by a company

When products are used in films or TV programmes

The use of a well-known person to advertise product.

The combination of products and services that a company sells

Consist of several products, ofthen distinguishes by brand name

The possibility of paying forr a product over an extended period

A promise by a manufacturer or a seller to repair defective goods during a certain period

Lower in quality and cheaper in price

Of very high quality and intended to be bought by people who are quite rich

The person who actually uses a particular product

To make ST seem larger, more important, better or worse than it really is

A method of paying for ST in which the buyer pays part of the cost immediately and then makes small regular payments until the debt is completely paid

Adding futher items to the existing product line

Length a product line by moving either up- market or down-market

A group of possible customers who are similar in their needs, age, education

The sales of a company expressed as percentage of total sales in a given market

The set of actions or tactics that a company uses to promote its brand or product in the market

The approach of the company to market several similar and competitive brands of the same company under the guise of different bran names

A small area of trade within the economy, often involving specialized products

The activity of keeping good relationships between an organization and the general public

The fact that ST produces or us likely to produce a profit

Acctivites to advertise ST

The attention that a person, product or organization receives from newspaper, televison

A store that sells goods to the public

A type of product  or service that can only be possessed or consumed by a single user, creating competition and demand for

A researcher regularly visits someone’s home and looks at the labels of all the products that a household has bought or used recently.         

A researcher interviews passers-by and asks them a list of carefully chosen questions

often the first item in a meeting, concerning people who can not be present

a way of reaching agreement in which each side concedes or gives up something it wants

the situation in which most or all of the people at a meeting agree about something

to move off the subject and start talking about something else

A promise by a manufacturer to repair defective goods during a certain period

An arrangement, a promise or a contract made with SB

Involving people opposing or disagreeing with each other

A list of items to be discussed at a meeting

To expect ST

an agreement that settles an argument when people reduce their demands in order to agree.

an agreement that settles an argument when people reduce their demands in order to agree.

fixed limits within which something can or must happen or be done

Not supporting or helping either side in a disagreement, competition

an exchange involving giving up one thing to get something else

a company‟s profits divided by the number of its shares

the money a business makes before payment to the government

when a person or organization is unable to pay their debts

a period of time in financial markets when prices trend upward

money in which business receive from selling goods or service the total amount of goods or services sold by a company during a particular period of time

a financial statement that focuses on the revenue, expenses, gains, and losses of a company during a particular period

a financial figures that  represent a company’s  net worth

To join things together into one, to be joined into one

The total profit that is made by all the companies belonging to a business group, when all the individual profit is added together