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WorksheetsMKT101-Chapter 8 & 9 Review
Total questions: 15
Worksheet time: 8mins
JumBo Games is launching a new set of game toys in the commercialization stage. The first decision to make is introduction timing and the second is where to launch the new product.
A. TRUE
B. FALSE
Which of the following statements best explains why idea screening may be the most important step of new-product development?
A) It increases the number of ideas generated.
B) Some potentially profitable ideas may be perceived by the idea screeners.
C) Some ideas that will become market disasters may be originally viewed favorably by the idea screeners.
D) It gives research and development team members an opportunity to gather consumer feedback.
E) It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.
P&G has sold off a number of lesser or declining brands such as Oxydol detergent and Jif peanut butter. In these examples, management decided to ________ the products.
A) further test
B) maintain
C) drop
D) harvest
E) ignore the test market results of
When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was ________.
A) modifying the market
B) modifying the pricing strategy
C) modifying the distribution
D) modifying the product
E) dropping the product
All of the following are a manufacturer's sponsorship options for a product EXCEPT ________.
A) manufacturer's brand
B) multibrands
C) private brand
D) licensed brand
E) co-branding
________ means that services cannot be separated from their providers, whether the providers are people or machines.
A) Service intangibility
B) Service inseparability
C) Service variability
D) Service perishability
E) Service heterogeneity
Service providers must consider four special characteristics when designing marketing programs. Which is NOT one of these characteristics?
A) Service intangibility
B) Service inseparability
C) Service variability
D) Service perishability
E) Service heterogeneity
Product mix ________ refers to the number of different product lines the company carries.
A) length
B) height
C) width
D) perimeter
E) depth
Many companies now use a combination of phone, e-mail, fax, Internet, and other technologies to provide ________.
A) labeling information
B) brand equity
C) support services
D) packaging advantages
E) product mixes
What are the two dimensions of product quality?
A) consistency and level
B) performance and resistance
C) design and innovation
D) Conformance and style
E) feature and design
Your company decides to use only internal sources for developing new-product ideas. Which of the following would NOT be consulted?
A) executives and professionals
B) company records and data
C) intrapreneurial programs
D) suppliers
E) salespeople
A detailed version of a new idea stated in meaningful customer terms is called a ________.
A) product idea
B) product concept
C) product image
D) product proposal
E) product movement
A review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives is called a ________.
A) business feasibility plan
B) marketing strategy development
C) business analysis
D) product acceptance
E) proposal
________ is the product life cycle period when sales fall off and profits drop.
A) Introduction
B) Growth
C) Maturity
D) Decline
E) Development
Some products that have entered the decline stage have been cycled back to the growth stage through ________.
A) promotion or repositioning
B) concept testing
C) business analysis
D) innovation management
E) customer-centered product development
