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WorksheetsMM class quiz 1
Total questions: 10
Worksheet time: 3mins
Functional value consists of
Features ,Performance
Experiences &Feelings
Status and Social acceptance
Social value consists of
Features ,Performance
Experiences &Feelings
Status and Social acceptance
Emotional value consists of
Features ,Performance
Experiences &Feelings
Status and Social acceptance
Companies can create customer value by differentiating their products or services from competitors, offering unique features, superior quality, or innovative solutions that fulfill customer needs better than alternatives.what is it?
Total Customer Experience
Customer-Centric Approach
Product/Service Differentiation
Taking a customer-centric approach, companies identify and understand customer needs, preferences, and pain points to develop products or services that address those needs effectively and provide superior value.what is it?
Total Customer Experience
Customer-Centric Approach
Product/Service Differentiation
Companies strive to provide a positive and memorable overall customer experience at every touchpoint, ensuring that every interaction adds value and contributes to customer satisfaction..what is it?
Total Customer Experience
Customer-Centric Approach
Product/Service Differentiation
Which of the following is a pricing strategy that sets prices based on the perceived value of the product?
Cost-based pricing
Competition-based pricing
Value-based pricing
Demand-based pricing
The marketing concept revolves around:
Maximizing company profits at any cost
Meeting the needs of customers while ignoring competitors
Satisfying customer needs and wants profitably
Reducing marketing expenditures to increase short-term profits
Which of the following is a characteristic of relationship marketing?
Short-term focus on transactional profits
Long-term customer retention
Minimal investment in customer service
Rapid product development cycles
Which of the following is an example of cause-related marketing?
A company donates a portion of its profits to an environmental organization
Offering discounts to loyal customers
Conducting a celebrity endorsement campaign
Implementing a sales promotion for a new product
