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Advertising I- Unit 1

Total questions: 12

Worksheet time: 21mins

Name
Class
Date
1.

IMC stands for?

a)

International Marketing Corporation

b)

Interstellar Marketing Corporation

c)

International Marketing Communications

d)
Integrated Marketing Communications
2.

Which among these is not an element of IMC?

a)
Advertising
b)

Product Pricing

c)
Sales Promotion
d)

Trade Exhibitions

3.

______ is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

a)
Advertising
b)
Marketing
c)
Public Relations
d)

Publicity

4.

After sale service, Exchange offers, Discounts, Free samples are a part of _____.

a)

Sales

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

5.

The activity of Advertising is controlled by _____?

a)

Advertisers

b)

Audience

c)

Media

d)

Advertising Agency

6.

This image is an example of which advertising?

a)

Social

b)

Service

c)

Industrial

d)

Trade

7.

identify the form of Advertising.

a)

Trade marks

b)

Town Criers

c)

Flyers

d)

Handbills

8.

____ is a form of Broadcasting Media.

a)
Radio
b)
Internet
c)
Newspaper
d)
Book
9.

_____ are the channels of communication through which Ad messages are transmitted to target audience.

a)

Ad Agency

b)

Ad Media

c)

Ad production firms

d)

Advertisers

10.

_____ type of advertising is undertaken to create a generic demand for product or service.

a)

Direct Advertising

b)

Indirect Advertising

c)

Primary Advertising

d)

Selective Advertising

11.

Identify the form of Advertisement.

a)

Direct Advertising

b)

Indirect Advertising

c)

Primary Advertising

d)

Selective Advertising

12.

______ is also called as reminder advertising.

a)

Pioneer stage of Advertising

b)

Competitive stage of Advertising

c)

Retentive stage of Advertising