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WorksheetsAdvertising I- Unit 1
Total questions: 12
Worksheet time: 21mins
IMC stands for?
International Marketing Corporation
Interstellar Marketing Corporation
International Marketing Communications
Which among these is not an element of IMC?
Product Pricing
Trade Exhibitions
______ is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
Publicity
After sale service, Exchange offers, Discounts, Free samples are a part of _____.
Sales
Sales Promotion
Personal Selling
Direct Marketing
The activity of Advertising is controlled by _____?
Advertisers
Audience
Media
Advertising Agency
This image is an example of which advertising?
Social
Service
Industrial
Trade
identify the form of Advertising.
Trade marks
Town Criers
Flyers
Handbills
____ is a form of Broadcasting Media.
_____ are the channels of communication through which Ad messages are transmitted to target audience.
Ad Agency
Ad Media
Ad production firms
Advertisers
_____ type of advertising is undertaken to create a generic demand for product or service.
Direct Advertising
Indirect Advertising
Primary Advertising
Selective Advertising
Identify the form of Advertisement.
Direct Advertising
Indirect Advertising
Primary Advertising
Selective Advertising
______ is also called as reminder advertising.
Pioneer stage of Advertising
Competitive stage of Advertising
Retentive stage of Advertising
