Within the product classification criteria (lifespan and tangibility) this is:

Within the product classification criteria (lifespan and tangibility) this is:

* Within the product classification criteria (Target) this is:

*Characteristics of a service:

This differentiation strategy is based on the shape, size or appearance of the product. Format can help distinguish the product from its competitors and create a competitive advantage.

This is the lifespan of a product under normal conditions of use. The lifespan of products varies depending on the nature of the products, their quality, their design and even how they are used.

This involves making it easy for the consumer to place an order

This concerns all the operations required that allow the product to be used.

* This is the experience that will be offered to the consumer in- store or during the consumption or use of the product.

*Associates the new product with precise expectations linked to knowledge of the existing brand​

In psychological pricing is important: This could be due to...

*Reference price consider

...refers to all the independent organisations (e.g. wholesalers, distributors) that intervene in the process by which the products or services are made available to consumers and users.

*it is based on the simultaneous and complementary use of several distribution channels, making it possible to reach different targets and customers located at different stages of the purchasing process

...is an overall plan that assesses the respective roles of the various communication tools and combines them to achieve consistency and efficiency. In other words it's the best communication channels for the message.

Place

An electronic retailer, either by e-commerce or mobile commerce

ASOS is an example of

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

The manufacturer of an upmarket designer fragrance is most likely to focus on:

Which of the following is a force that does NOT affect the Microenvironment?

The actors close to the company that affect its ability to serve the customers are part of the ____________________

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of the

Choose the concept for the following definition:

The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

Firms that provide the resources needed by the company to produce goods or offer services are

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

Firms that share similar or the same activity as our main activity in the company are

Individuals and households who buy goods or services for personal consumption are

Any group that has an interest or impact in the organization's ability to achieve the objectives are

Financial publics are:

Media publics do NOT include:

The Publics does NOT include:

The ______________________ consists of the actors and forces outside marketing

that affect marketing management’s ability to develop and maintain successful

relationships with its target customers.

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.

Which of the following is a force that does NOT affect the Microenvironment?

The changing age structure population.

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

This is an example of a Marketing Intermediary that helps the company stock to move goods from one place to another.

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.

Who are the main component of a business who contributes significantly to its success?

Keeping a close watch on ____________ enables a company to design its marketing strategy according to the trend prevailing in the market.

What Micro Environment refers to social Responsibilities towards the society ?

It includes all those factors that are closely associated with the operations of the business and influences its functioning

6. Factors which are common to business as a whole are called

The micro environment is concerned with factors common to society as a whole.

Which of the following is not a tangible dominant?

Select name of the country having maximum percent of GDP attributed to services

Which of the following is not an element of physical evidence?

Which of the following is not an element of People

Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called

.......... is the environment in which service is delivered and where the firm and customer interact and any tangible components that facilitate performance of communication of the service.

"All human actors who play a part in service delivery and thus influence the buyer's perceptions: namely, the firm's personnel, the customer and other customers in the service environment."

..... is the difference between customer expectations and customer perceptions.

Which of the following is difficult to evaluate?

Which of the following is not a type of service encounters?

.......is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customer's point of view.

.....is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

'.......is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone."

SSTs stands for