WorksheetsUnit 2 Review
Total questions: 20
Worksheet time: 10mins
Geographic segmentation includes...
Location
Age, income, etc.
Values, morals, opinions
Customer behaviors
Coca-Cola advertises to everyone. This is an example of...
Segmentation
Positioning
Mass marketing
Niche marketing
Blake agrees with recycling. Which type of segmentation does this fall under?
Demographics
Geographics
Psychographics
Behavioral
Market segmentation
For everyone
For certain groups of people
Advertise to >1,000 people
Advertise to <1,000 people
Demographics
Segmented by location
Segmented by values, morals, opinions
Segmented by customer behaviors, such as purchasing preferences
Segmented by age, income, etc.
Izzy is loyal to Starbucks.
Demographic
Geographic
Psychographic
Behavioral
The O in SWOT represents
Strengths
Weaknesses
Opponents
Opportunities
Jasmine likes to make purchases on the internet.
Demographics
Geographics
Psychographics
Behavioral
Ms. DeClercq has 2 children.
Demographics
Psychographic
Behavioral
Geographic
Mr. Bristol lives in Maryville, TN.
Demographic
Psychographic
Behavioral
Geographic
SWOT component that is INTERNAL
Strength
Opportunity
SWOT component that is EXTERNAL
Weakness
Threat
Which of the following is a component of an internal analysis on the SWOT?
Customer
Political
Economic
Technology
Which of the following is a component of an external analysis on the SWOT?
Customer
Company
Competition
Technology
The first section of the marketing plan is...
Appendix
Executive summary
Goals and objectives
Implementation
The part of the marketing plan that outlines the plan of action is...
Appendix
Goals and objectives
Executive summary
Implementation
Goals and objectives must be...
Unreasonable
Measurable
Repeated
Free
New laws and regulations can affect which part of the SWOT?
Customer
Technology
Political
Company
The cultural trend of the popularity of electric vehicles in order to preserve the environment belongs in which part of the PEST analysis?
Political
Economic
Sociocultural
Technology
While performing a SWOT analysis of the Blaze Pizza, the General Manager notes that customer wait time has increased an average of 2 minutes since last month, primarily due to having many new employees. Which category of the SWOT analysis would this information fall under?
Strength
Weakness
Opportunity
Threat
