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bs_u3.1 (4-10-23)

Total questions: 65

Worksheet time: 44mins

Name
Class
Date
1.

A service is a type of product that is...

a)

Inedible

b)

Incredible

c)

Inverted

d)

Intangible

2.

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

a)

Production Orientation

b)

Sales Orientation

c)

Market Orientation

d)

Societal Marketing Orientation

3.

This marketing philosophy focuses on satisfying customer wants and needs while meeting organizational objectives.

a)

Production Orientation

b)

Sales Orientation

c)

Market Orientation

d)

Societal Marketing Orientation

4.

This marketing philosophy goes beyond a market orientation to include the preservation or enhancement of individuals’ and society’s long-term best interests.

a)

Production Orientation

b)

Sales Orientation

c)

Market Orientation

d)

Societal Marketing Orientation

5.

Marketing is: creating, communicating, delivering, and exchanging offerings that have _______

a)

Quality

b)

Price

c)

Value

d)

Benefit

6.

What is marketing?

a)

Engaging customers and managing profitable customer relationship

b)

Understanding the marketplace and customer needs

c)

Fulfilling needs, wants and demands of customers

d)

All of the above

7.

Production orientation is

a)

Orientation that focuses on production

b)

Product oriented

c)

Focus is on continuous product improvements

d)

Focus on availability and high affordability

8.

Product orientation is

a)

Consumers will favor products that are available and highly affordable

b)

Consumers favor products that offer the most quality, performance, and features.

c)

Consumers will not buy enough of the firm’s products

d)

Know the needs and wants of the target markets and deliver the desired satisfactions better than competitors.

9.

Which orientation concept considers business, customers and society in the long-run?

a)

Marketing concept

b)

Production concept

c)

Societal concept

d)

Selling concept

10.

Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

a)

Sales Orientation

b)

Societal Marketing Orientation

c)

Marketing Orientation

d)

Production Orientation

11.

Which of the following is NOT consistent with a manager having a marketing orientation?

a)

Inventory levels are set with customer requirements and costs in mind

b)

Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship

c)

Focus of advertising is on product features and how products are made

d)

Packaging is designed for customer convenience and as a selling tool

12.

In a ___________________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

a)

Marketing

b)

Production

c)

Production

d)

Selling

13.

Who is the father of Modern Marketing?

a)

Peter Drucker

b)

Philip Kotler

c)

Lester Wunderman

d)

Abraham Maslow

14.

The key customer markets consist of

a)

Government Markets

b)

Business Markets

c)

Consumer Markets

d)

All of the above

15.

The practice of discouraging consumers from buying is

a)

Metamarketing

b)

Demarketing

c)

Remarketing

d)

Overmarketing

16.

The first stage of the supply chain management flow is called _________

a)

Manufacture

b)

Raw Materials

c)

Season 1

d)

Suppliers

17.

Measures the degree of competition that exists within a market

a)

Market share

b)

Market diversification

c)

Market concentration

d)

Market leadership

18.

Measures the value of a firms revenue of the overall industry sales

a)

Market growth

b)

Market concentration

c)

Market size

d)

Market share

19.

A marketing approach that focuses on identifying future needs and wants of potential customer through research

a)

Product orientation

b)

Marketing strategy

c)

Market orientation

d)

Market leadership

20.

The magnitude of a particular industry in a given time period

a)

Market growth

b)

Market share

c)

Market size

d)

Market place

21.

The process of identifying, promoting and selling products or services, including market research and advertising

a)

Marketing

b)

Production

c)

Market orientation

d)

Promotion

22.

A marketing approach applied by firms that are inward looking and focusing on their production capabilities

a)

Market orientation

b)

Product orientation

c)

Product development

d)

Market concentration

23.

Any acitivity that seeks to influence social behavior of target audience

a)

Social marketing

b)

Influencer marketing

c)

Endorsement

d)

Marketing code

24.

Is Marketing & Selling same?

a)

YES

b)

NO

c)

CAN'T SAY

25.

"Mc Donald, KFC & Dominos generally follow which form of business expansion strategy?

a)

Licensing

b)

Joint Venture

c)

Franchise

d)

None of the above

26.

Successful innovation is about creating or adding value

a)

True

b)

False

27.

The Value Proposition is....

a)

solves a customer problem

b)

bundle of benefits that a company offers customers

c)

the reason why customers turn to one company over another

d)

All Three answer is correct

28.
Added value is defined as:
a)
the diff erence between the cost of purchasing raw materials and the price the finished goods are sold for
b)
profit
c)
the difference between the cost of producing a product and the price for which it is sold
d)
the difference between the price of a product and the variable cost of its production.
29.
Working capital may be defined as:
a)
the capital to run the business on a day-to-day basis
b)
machinery that is in working order
c)
the long-term capital of a business
d)
stocks and cash in a business
30.
A mission statement is:
a)
a statement of the specific objectives a business has set itself
b)
an outline of the overall purpose of a business
c)
the financial plan of the business
d)
a description of the marketing strategy to be used by the business
31.

What is a niche market?

a)

A market in which businesses sell to a large customer group with similar needs.

b)

A market in which businesses sell to a variety of customers.

c)

A market in which businesses sell to a small customer group with specific needs.

d)

A market in which businesses sell one product to many consumers.

32.

Which of the following is not a characteristic of a mass market?

a)

Smaller quantity of products produced

b)

Large customer base

c)

High sales and profits.

d)

Customer needs and wants are less specific.

33.

Which one of the following is a disadvantage of a mass market?

a)

Higher revenues can be spent on R+D

b)

Homogenous products need to be differentiated through marketing which can be expensive.

c)

Mass marketing is straightforward as everyone is equally targeted.

d)

Large scale productions means economies of scale and lower average unit costs.

34.

What is a niche market?

a)

A market in which businesses sell to a large customer group with similar needs.

b)

A market in which businesses sell to a variety of customers.

c)

A market in which businesses sell to a small customer group with specific needs.

d)

A market in which businesses sell one product to many consumers.

35.

What is a mass market?

a)

When a business sells different products to all consumers and markets them in the same way.

b)

When a business sells different products to all consumers and markets them in a different way.

c)

When a business sells the same products to all consumers and markets them in a different way.

d)

When a business sells the same products to all consumers and markets them in the same way.

36.
Customer Analysis(surveys) are a great source to study a customers buying habits.
a)
TRUE
b)
FALSE
37.
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
a)
Demographic
b)
Social-Cultural(Psychographics)
c)
Geographic
d)
Behavioral
38.
___________is based on the way a customer use the product.
a)
Mass Marketing
b)
Behavioral
c)
Target Market
d)
Demographic
39.
__________are used to identify customers with similar wants and needs.
a)
Geographic Data
b)
Customer Survey
c)
Behavioral Research
d)
Market Segmentations Methods
40.
A customers interest in playing basketball can help a marketer determine his/her ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
41.
Segmentation Variable is called..
a)
Customer Characteristics
b)
Market Components
c)
Mass Marketing
d)
None of the above
42.
Chad has an interest partying every weekend this can help a marketer determine his ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
43.
Knowing a customers family size can not help determine the demographics of the target market.
a)
TRUE
b)
FALSE
44.
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
a)
Target Market
b)
Behavioral
c)
Demographic
d)
Geographic
45.
Money left over after paying your bills and basic living necessities is called.
a)
Disposable Income
b)
Census
c)
Discretionary Income
d)
Savings account
46.
_____________involves using a single marketing strategy to reach all customers.
a)
A Market Plan
b)
Keeping up with the trends
c)
Mass Marketing
d)
None of the above
47.
Money left over after taxes is called...
a)
Disposable Income
b)
Income Tax Check
c)
Discretionary Income
d)
Income extra
48.
A formal written document that directs a company's activities for a specific time is a___________.
a)
Technology solution
b)
Market Target
c)
Market Summary
d)
Marketing Plan
49.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
50.

Amul, the Indian dairy cooperative, uses which targeting strategy by offering a wide range of dairy products to cater to different segments of the market?

a)

Undifferentiated targeting

b)

Differentiated targeting

c)

Concentrated targeting

d)

Customized targeting

51.

Which Indian airline, known for its low-cost flights, targets price-sensitive travelers and offers affordable air travel options?

a)

Air India

b)

Vistara

c)

IndiGo

52.

How does Flipkart, one of India's leading e-commerce companies, differentiate itself from competitors like Amazon by offering various payment options, including cash on delivery?

a)

Product differentiation

b)

Service differentiation

c)

Price differentiation

d)

Channel differentiation

53.

Airtel, one of India's leading telecommunications companies, positions itself as a network provider with the widest coverage and fastest internet speeds. This is an example of:

a)

Product positioning

b)

Price positioning

c)

Service positioning

d)

Differentiation positioning

54.

Maggi, a popular instant noodle brand in India, targets busy working individuals and students who seek quick and convenient meal options. This is an example of:

a)

Psychographic segmentation

b)

Geographic segmentation

c)

Behavioral segmentation

d)

Demographic segmentation

55.

Café Coffee Day, a chain of coffee shops in India, positions itself as a place for young people to hang out and enjoy coffee in a trendy and relaxed environment. This is an example of:

a)

Price positioning

b)

Product positioning

c)

Lifestyle positioning

d)

Quality positioning

56.

Dabur, an Indian consumer goods company, targets health-conscious consumers with its range of Ayurvedic products. This is an example of:

a)

Concentrated targeting

b)

Differentiated targeting

c)

Customized targeting

d)

Undifferentiated targeting

57.

Paytm, a digital payment platform in India, targets both urban and rural consumers by providing convenient and secure mobile payment options. This is an example of:

a)

Psychographic segmentation

b)

Geographic segmentation

c)

Behavioral segmentation

d)

Demographic segmentation

58.

Segmentation is the process of:

a)

Dividing a market into distinct groups with similar needs and characteristics.

b)

Identifying a specific target audience for a product or service

c)

Developing a unique selling proposition for a brand.

d)

Positioning a product in the market.

59.

Which of the following is NOT a common basis for market segmentation?

a)

Demographic factors

b)

Psychographic characteristics

c)

Competitive analysis

d)

Geographic location

60.

Targeting involves:

a)

Developing a marketing mix for a specific target market.

b)

Identifying customer needs and preferences.

c)

Evaluating the competition in the market.

d)

Establishing a unique positioning for a brand.

61.

Positioning refers to:

a)

Identifying target customers for a product or service.

b)

Developing a unique selling proposition for a brand

c)

Communicating the value and benefits of a product to the target market.

d)

Adjusting the marketing mix to meet the needs of different market segments.

62.

Behavioral segmentation is based on:

a)

Demographic factors such as age and gender.

b)

Geographic location and climate

c)

Customers' purchasing behaviors and preferences

d)

Psychographic characteristics and lifestyle.

63.

Positioning is important for a company because it:

a)

Helps identify target markets for its products or services.

b)

Allows for customization of the marketing mix.

c)

Differentiates its brand from competitors.

d)

Determines the pricing strategy for its products.

64.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

65.

What is not part of the marketing mix ?

a)

Place

b)

Product

c)

Price

d)

Person

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