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03 Best Practices Affiliate Marketing by Jomar Hilario

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is the term used to describe the conversion of a large percentage of people clicking on an affiliate link?

a)

Conversion Drop

b)

Traffic Leakage

c)

High Click-Through Rate (CTR)

d)

Chargeback

2.

What is the term used to describe when potential customers leave a website through an affiliate link without making a purchase?

a)

Conversion Drop

b)

Traffic Leakage

c)

High Click-Through Rate (CTR)

d)

Chargeback

3.

What is the term used to describe when a customer disputes a transaction and asks for a refund from their credit card company, affecting the affiliate's earnings?

a)

Conversion Drop

b)

Traffic Leakage

c)

High Click-Through Rate (CTR)

d)

Chargeback

4.

What is the term used to describe the unfair reduction of sales or commissions attributed to an affiliate?

a)

Conversion Drop

b)

Traffic Leakage

c)

Shaving

d)

Chargeback

5.

What is the term used to describe the length of time a cookie stays on a user's computer to track affiliate referrals?

a)

Conversion Drop

b)

Traffic Leakage

c)

Short Cookie Duration

d)

Chargeback

6.

What is the term used to describe unethical methods affiliates might use to try and generate sales?

a)

Conversion Drop

b)

Traffic Leakage

c)

Black Hat Techniques

d)

Chargeback

7.

What is the term used to describe the average earnings from each successful sale made through an affiliate link?

a)

Conversion Drop

b)

Traffic Leakage

c)

Earnings Per Sale (EPS)

d)

Chargeback

8.

What is the term used to describe when affiliates or competitors click on links excessively, artificially inflating click counts and wasting ad budgets?

a)

Conversion Drop

b)

Traffic Leakage

c)

Click Fraud

d)

Chargeback

9.

What is the term used to describe when merchants disagree with affiliates about the validity of sales or commissions?

a)

Conversion Drop

b)

Traffic Leakage

c)

Merchant Disputes

d)

Chargeback

10.

What is the term used to describe a website page displaying a 'page not found' error?

a)

404

b)

Above the Fold

c)

Acquisition

d)

Ad Blocker