NEW
Font size
WorksheetsRupender Kaur
Total questions: 16
Worksheet time: 8mins
_________ are factors that have been shown to affect consumer behaviour-
Brand name, quality, newness, and complexity
Advertising, marketing, product, and price
Quality, advertising, product positioning
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Post-purchase evaluation
Pre purchase evaluation
Information searching
Publicity by a satisfied customer is the most effective and cheapest way to increase the business.
True
False
________________ emphasize(s) that profitable marketing begins with the discovery and
understanding of consumer needs and then develops a marketing mix to satisfy these needs
.
The product influences
The strategic plan
The marketing concept
Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.
Social
Market
Consumer
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
Physiological influences
Economic situations
Consumption decisions
Which of the following is a limitation of customer satisfaction
Uncertain re-purchase
Growth in sales revenue
Postive word of mouth
The measurement of a product or service meets a customer's expectations is called...
Customer satisfaction
Consumer affiliation
Customer loyalty
What is a satisfaction survey?
Used to inform customers of new product ranges
An instrument that helps businesses measure their customers' level of satisfaction with their product/service
An instrument which gives a business no guidance of how well they are doing
Relationship Managers (RM) are mapped to ______ to service, manage and deepen client relationships.
Product
Client
Branch managers
David decides to purchase a Tesla after he got a good paying job. What kind of purchase is this
Speciality purchase
Shopping purchase
Mindless purchase
In the maintenance department of UNB, the maintenance manager is considered as the inititator
True
False
Which is a mediation involvement in B2B
Speciality
Modified buy
Convenience
The below are ways marketers use information through each of the sentences
Smell
Subliminal
True
False
According to Maslow’s hierarchy of needs where would you place a car crash ad
Friendship, Love, Belonging
None of the above
Self-Esteem, Respect
Imagine you were a consumer thinking about buying a Cell phone. Which Cell phone do you think you would buy?
Apple I Phone
Samsung Galaxy
Huawei
